Tag: promotion

Blog June 2013 – Day 3 – How soft is a soft launch?

We had our soft launch of e-books today. Which by the end of the day, didn’t feel that soft. We have had soft launches before – our new discovery layer, where we changed the link to our catalogue and made a website announcement, but that’s it.  No big fuss, just quiet and calm. Same with …

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The M word in focus

Been thinking a lot lately about the dreaded M word – one that often makes librarians apprehensive and quickly pointing it out as someone else’s job.   I used to believe it myself, but can honestly say that it is no longer true. The M word is marketing.  Libraries have called it many other things, including …

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