Connecting Librarian

Was very happy to be able Friday 23rd September’s seminar in Melbourne with David Lee King from Topeka & Shawnee County Public Library, fresh from his appearance at NLS #5 in Perth and Hamish Curry from the State Library of Victoria – presented by VALA: Libraries, Technology & the Future Inc. (thanks guys for organising this awesome afternoon’s presentation).

Freak out, geek out or seek out: trends, transformations & change in libraries – David Lee King

New book coming out next year – Face to Face – connecting with users online.

Was at NLS #5, lots of energy and enthusiasm. Saw lots of good ideas there.  Also had lots of staff telling him that they take their ideas back to their libraries and get told NO. Got told a few times that their IT guys are Evil!

Mentioned Grove Library and Community Centre – doing sustainability type things underground. Have movable, comfortable furniture. Don’t have a ref desk, but have staff workstations located around the library as the staff are circulating. They moved shelving and furniture to make room for the community.

Can be a bad place to be freaking out – not good for anybody. Should we be geeking out – as soon as it hits market? No, should be testing out for our users. We need to be seeking out.

Personal technology has changed dramatically in the last twenty years. In libraries, we have online resources, new technologies, new collections and new user expectations, online resources. Gone the way of the past: floppy disks, typewriters, film cameras and watches seem to be on the way out, at least for some.

One big change is we now have competition. Thirty years ago, the only place to get answers or borrow books was the library. Book stores have gotten big and offer many of the same services – they do storytimes, read books, enjoy coffee. Breaks down in the reference question department. If you want something fast – Amazon. They are a big competitor for us.

Not so much competition, but a change that has messed with libraries, is that newspapers are disappearing from print. In US, 120 newspapers have already changed from print to digital. On the Newspaper extinction timeline – it is expected that Australia will no longer have any print newspapers by 2022.

In US, they have rent DVDs from a vending machines on the street. But they don’t have the older titles. Competition for us. E-books, are the same. Overdrive now offers Kindle compatible ebooks now for libraries which maybe helps ease the pressure if we offer it.

Tablets, notebooks and laptops are taking over from desktops. Google has taken over from the ready reference collection. The positive is that it frees us up to answer the deeper questions, that’s if they know to come to us to ask. And then there’s the smart phone – which does everything!  Including making phone calls!

Tech changes in libraries – in the past included fiction, electricity, phone reference, copiers and then in the 1970′s we got our online catalogues and in the 1980′s the PC took off, the 1990′s the internet appears and in 2004 it was Web 2.0. The three biggest destination sights now are Facebook, YouTube and Twitter, which were created in 2004, 2005 and 2006.

Emerging web has changed dramatically and has nothing to do with technology – it is about connecting people. It is real time, decentralised (can visit library on the web, without going to the website), its multimedia (line between newspaper and TV websites are blurring). Every company is a media company – we write articles, create content, pushing out our wares. Emerging web is very mobile – the web is in my pocket – but it should also be that the library is in my pocket. Mobile websites for libraries are a valuable tool – want it to be useful for people who want to do a task quickly – renew, ask a question etc. Emerging web is social, its two way, public with global reach, so need to be careful about what you say – if you can’t say it in person, don’t say it online.

David is Digital Branch Manager, he has a department – IT and a concept – Digital branch. He is a community manager, he scans the horizon, he is executive editor, long range planner, manager, evangelist and he answers the tough questions.

His 3 realities:
1. all services will be physical and digital – not so easy to achieve eg. storytimes
2. we’ll use the web to build unique stuff
3. to some, the digital branch will be their only branch – can place holds and pay to have them mailed out

Content – digital branch has to have things for people to see, do, read etc when they visit. They have catalogue searches on their website as well as their Facebook page. You can subscribe to their blogs by RSS or email. Blogs have photos and info about their blog contributors, so you can focus on the content you enjoy most. Photos they have on Flickr and YouTube are also reposted on their website in their blogs etc.

Community – how do you do community in a digital branch? They have instant messaging reference (using Meebo) and get an answer (if the library is open) – on both their website and embedded in their catalogue. Need to have a front door – that’s dramatic, but every page on the website is a front door, as well as Google, YouTube, Flickr, Facebook, Twitter are also front doors. We have many digital borders.

Conversation – lots of discussions going on, between staff and users and between users. Conversations on the digital branch include the instant messaging widget, email reference, comments on the blogs (good and bad – which provides opinions and can help you continue the conversation), Facebook comments, Flickr comments, Twitter. Will follow their customers that follow them on Twitter, because they want to focus on their local community. Will celebrate achievements – they sent out a T-shirt to their 1000th follower.

Can have vanity searches for your library, town, postcodes and things like reading etc. Find out what the community is talking about. It gives you an opportunity to step in if you see they’re talking about you, but not talking to you.

Tackle change – ideas to get started thinking about it. A lot of libraries are not seen as relevant in our communities. They go to everyone else, before they come to us and only if they remember. We need to be first. How?
Model the way – you better be doing it first if you expect your staff to be doing it, everyone needs to be on the bus (Jim Collins book – “Good to great” – if you don’t have the right people on the bus, get the wrong ones off and get the right ones on) .

Our websites, our buildings, our services need to be as easy as a light switch to use – so that they don’t have to think about what’s going on – libraries have to stay out of their users way, unless they want to deal with you
Know your patrons – know what they are doing in your buildings, on your PCs, on your website – it can help you with designs and redesigns. It also helps you to know who doesn’t use your library. Find out where your non-users are and then market to them.
Online services have to reflect physical – no “will answer your email within two business days” on your online reference.

If we don’t change, we will die and some libraries in the US are already closing.

As print books slowly disappear and ebooks come to the fore, we will still need libraries, we will still have jobs – our patrons will lead us to where they want us to go.

Finding time – “what do you want me to drop, so that I can do that”. Its not about that, its about changing focus – what is the priority of your library and concentrate on that first, then if there’s time left, you can do other staff. If you can’t, the other stuff will fall to wayside and that’s not necessarily a bad thing.

Its about the user ultimately and they are online – so we need to be there.

Question: Improvement in catalogue, that negates the need to have instant messaging in catalogue. They are getting a new OPAC, which will meet that. There are overlays, and plugins that can be used to improve catalogue response.

Tablets and roving reference experience. Staff are answering a lot of questions when they are roving around, working well.

New website – can we get immediate content on there. Yes, it is possible, consult with your website provider (small library – Council IT).

Sustainability – what are you doing? Measure use against work input. Have service – personalised reading lists – fill in a form and a librarian will compile a personalised reading list for you, to meet your needs. Wasn’t getting a lot of use, so they re-jigged the form and marketed it and already the response has been good. If it doesn’t improve, they will stop the service.

What is the one next big thing?  Fun – thinks he will be wrong. Google + – just gone public in the last few days. No organisational pages yet, but that will come. Very different to both Twitter and Facebook, so there is definite potential there. Very closely tied to Google Apps, which is potentially a huge change – brings together Facebook, Microsoft and wiki-like content.

His current book: Designing the digital experience.  Website: www.davidleeking.com

Putting IT back in reality – Hamish Curry, Application and Online Learning Manager – State Library of Victoria

Mash-up idea – take photos and put them on top of each, as you rub the them on your  iPhone, you rub down through the years and see the space/place as it was going backwards through time.

Contact: hcurry@slv.vic.gov.au @hamishcurry  slideshare.net/hcurry

Statements heard from people he has spoken to about the SLV: ebooks must be killing libraries, this digital stuff must be making your job hard, guess no-one wants to go the library any more, bet your numbers are down.

Reality – the worst game ever! IT can help augment the experience. Smart phones, tablets are helping to do this. Extend the experience – after this you will look further, online of course. Enhance the engagement – you may tweet your own thoughts and ideas which enhances things.

What breaks assumptions over expectations? How can we get people to come in physically or online, to see for themselves. Seeing is believing, but you have to not only market, but be able to back it up in reality, to participate. They have to also have a social connection, not with the building, but with the people in the building – with people in the library who they believe are more honest and authentic.

Instead, you can offer surprises – offer them something they don’t expect. You need to do things that make your users curious. Give them a chance to discover – so that they end up owning it – even if we miss out on getting the credit. Let them make connections, both to people and to the place.  Learn – check out Happy Planet Index: http://www.happyplanetindex.org/ – number five is learning. So very important to ensure people keep learning. All this will keep people coming back.

Do something unexpected and make it cool, both in the physical and online environments. (I geek the library).

Always offer silence, trustworthiness, answers, quality and Wi-Fi. Quality, means finding the balance between doing it right and do it quickly.

From the community section on SLV website – helps embed them back in with their users.

Digital is not so scary – we are still trying to make the worlds information accessible in our pockets – but has moved from a miniature library in a matchbox, to online – the only difference is that we use mobile devices to access it and the content has been outsourced.

Technology has really shaped learning and literacy. We can talk to anyone at any time. We can work together from anywhere at any time. We can connect with people anywhere, any time. The curriculum has had to change too, but teachers are struggling to keep up with these phenomenal changes, so that they can lead young minds. They are getting on board and librarians have to do so too.

Information has changed, but even though trusted sources are always the best, they are not the first two results on a Google search, where people think they are trusted sources. There is so much learning now available on the web, not just content, but ways of providing learning – eg. Video conferencing. Information scarcity has changed to information complexity. Clay Shirky – “Its not information overload. Its filter failure.” This is what librarians are great at and we need to be able teach everyone.

Khan Academy – www.khanacademy.org – 2500 videos to teach you just about everything. Some good, some bad.

We are answer rich, but question poor. (Susan Greenfield – “Quest for identity in the 21st century.”) Hamish has great admiration for reference librarians who deal with people who have done the search but cant navigate what they found, or find the answer they seek.

University of Sydney has created a great range of engaging resources to help people to search and filter. SLV has done the same with ERGO (http://ergo.slv.vic.gov.au/). Designed for students, but stats showing that teachers are finding it very valuable.

Hoddle Waddle (http://www.slv.vic.gov.au/explore/student-teacher-resources/hoddle-waddle-education-kit) – program to help students navigate 50 sites in the CBD in a day. Not taken up initially, but once they made most of the content Freemium, bookings have improved and all the resources are being much better used. Teachers are now presenting on the program at conferences. They are now considering offering it as a public program, for cultural visitors to use it. Improvements in progress including mobile contributions using Broadcastr. ARIS is another app which does something similar. As augmented reality becomes more mainstream, there will be even more opportunities to put IT back into reality.

Change involving technology, needs not only the tech, but also a cultural change.

Interaction with inanimate. SLV playing with QR codes – used it in a gallery to see how people
use it. There are also Google Goggles, i-nigma, Red Laser, Photosynth – a 360 degree mapping app.

Risk: Partners and programs – risk is not a dirty word, being risk adverse – makes you slow and inflexible – wont do anything because we could get it wrong, it requires trust of the organisation in their staff, motivation, relationship – always remembering that shift will happen.

If you don’t step in and do it, someone else will – and they not present what you think should be.

Some tools to do this: RSS, Twitter, Google +, Facebook, Yammer. Half of SLV is now on Yammer, after starting with 5 a year ago.

Networks are always changing – online mimics what nature does – new networks develop and old ones die and drop away.

“Use the force, Luke”. – Obi Wan Kenobi. We need to harness the world around us. We want to be able to pull people on site and push them online. Don’t create your own social space, go to where your users are already. Need to occupy multiple spaces to access different audiences.

Sometimes you need to prepackage content and bring it to the fore, to make it easier for people to access and to bring our collections alive.

“The more you learn, the more acutely aware you become of your ignorance.” (Peter Senge – “Fifth discipline”) SLV programs: TedX Melbourne and now happening around the world, but it pulls people in and engaging with you, Personal Learning Network with SLAV teaching teachers and teacher librarians about the online world.

Its not so much I Communication T, but change as the C in ICT. We need libraries to be FUN – not just the physical, but the online as well. Need to know what the drivers are, have to be prepared to play and technology has a role. (Night at the Mitchell Library video).

Video games are changing how things work. They have play, replay and experimentation, they involve risk and reward, they can be integrated experiences and augmented experiences. The only difference between chess and video games is a shift in format – the skills and experience are very similar.

International initiatives – Find the Library at NYPL, National Gaming Day in US Libraries, Freeplay at SLV.

Merge and mirror programs – a fusion between what they experience in one space and are further enhanced in another. Transmedia – can stand alone (eg. Facebook), but can also be linked to draw people to other spaces. Hacks and Library Apps can also be used to enhance experiences.

Data is becoming sexy as people are presenting it differently. eg. Infographics, Library Hack, Open Government Data.
“But problem solving , however necessary, does not produce results. It prevents damage. Exploiting opportunities produces results. ” (Peter Drucker – “The Effective Executive”)

“When people in motion, meet a library in motion, anything is possible” – Director Stockholm Public Library.

I am very big on efficiency, including ensuring that our information flow from our library is used as effectively as possible.

Our library has five blogs, four of which are hosted by Blogger. To make the most of this content, to ensure that people are seeing it when they don’t know about the blogs (and many don’t, regardless of how much we promote them), we feed each of them to our library homepage. (the fifth is already there)

We were wondering how effective this was and started doing some statistical analysis. Up until recently, we only counted visits to the actual blogs at  Blogger and to our news blog on Drupal.  The statistics were better for some than for others, but one of our blogs was quite low and it was getting a bit discouraging, when you considered the effort that went into creating both the blog and the regular content that goes into it.

So I took another look at the blog content and how it was being used in various locations.  Between readers of the actual blogs (counted using Google Analytics), subscribers (using Feedburner) and then reads of the blog posts on our website (counted using Drupal Statistics), we found that our blog content was being read by anything up to 300% more than just at the blogs alone!  Quite eye-opening really.

And this doesn’t count the people who just scan read the summary of each post as it appears on the library’s homepage. The Drupal only counts a read when the post title is clicked on and the reader goes to the full-text of the posts (which is also on the website).

So we have this great content, being utilised in numerous locations and getting a much wider audience, with little effort from library staff, due to the joy of RSS feeds. (gotta love em).

Then back in August, Brian Herzog posted on his blog Swiss Army Librarian – Visualising the flow of my library’s information online and I pounced on that idea.  His flowchart came after their Facebook page launch and so I created one for our library, to help convince our management that we should launch our Facebook page.  Their reasonable concern was that it would be too staff-intensive for too little return. The flowchart was designed to show that staff time would be minimal and after some guidelines on management of the page were created, we got the go ahead to launch.

Here’s the flowchart I created:

We could have automated the process further, by posting the feed from our library news blog straight to Facebook, but decided against it. Instead, we post that content to our Wall, in a bit more of a casual voice, which gives us the opportunity to engage more personally with our Facebook page and our fans.

The flowchart has also given us some areas to consider improving in and things to consider if we ever expand our online presences to include sites like Twitter, Google Plus and others. (after all, who knows what the next big online thing will be!)

Can we use this concept for other information flows?  I am thinking of doing one for my personal presences, seeing where I can maybe get a more consistent message out on my various networks.  But that’s a task for another day.

How does your library’s online information flow work?  Would love to hear any ideas you have that might help us change or improve ours.

And thanks Brian for the awesome idea!

Yesterday, Tuesday 1st March 2011, was International Hug a Librarian Day. It was well spread across the Internet, with many a mention on Twitter, many blog posts and even a Facebook event.

Responses to the whole concept of International Hug a Librarian Day ranged from “don’t touch me” to full on embracing (lol) of the idea.

Hug by jiunn kang too, uploaded to Flickr 2.1.2010, Creative Commons Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)

The only people who knew about it at my library, were the ones I told.  We didn’t advertise it, because I didn’t want to see people getting injured trying to lean across our desks to hug a librarian, or have library staff running away trying to avoid a hug, lol.

The most common response I noted, both in person and online (at least from the Australians in general), was don’t touch me, but virtual hugs were welcome.

So the whole idea raises a couple of questions for me.

1. How did we get an International Day for this?

2. Why does someone think librarians in particular, need a special day for a hug?

1.  It is not an official United Nations event, not recognised on Wikipedia as a day belonging to any international agency and even Jane Curtis at the ABC who hugged three librarians, couldn’t find its source. But it truly was an international event, with librarians chiming in from all around the world on their thoughts and experiences.

There was even a Facebook event, International Hug a Librarian Day, created by Dinoslav Maganjicky.  So far, I have not been able to find out anymore than that. (the power of something going viral on the web!)

2. According to the Facebook event, the day was on  “Because librarians are cool and they help and love everyone!” Which we are and we do, but do we really need to get hugs, from mostly complete strangers?  I know a LOT of people who are very uncomfortable with that idea.

Librarians are people too and we need hugs like everyone else, but I would think that also like most people, we are choosy about who we accept them from. I am sure we have all had our share of experiences of having our personal space invaded by someone unwelcome!

Although I am unsure as to whether I like the idea or not, I can appreciate the desire to thank our wonderful librarians for all they do. We go above and beyond the call of duty, are not the best paid profession around, are very community minded and service-oriented, and are generally really nice and huggable people.

Although it was mostly only distributed by librarians to librarians, it was nice to see that some libraries advertised it to their users and that even places like the ABC picked it up.

I didn’t get a hug for being a librarian yesterday. I got something better that had nothing to do with the day. When I came home for my dinner, in the middle of my late shift, my family presented me with flowers, chocolate raspberries and a lovely hand drawn card.  It was a thankyou  for working so hard for them, with their dad’s new food restrictions, cooking two meals a night, doing so whilst unwell and still caring and working hard for them. (summarised from the card) Needless to say, I cried.

But enough about me, what about you? Did you do anything in your library to celebrate International Hug a Librarian Day? If so, what and if not, why not? Would love to hear of your experiences and whether you think its a good thing or not and how to cope with the overwhelming need for others to touch you, if it continues to grow and become more popular.

Not talking about jobs here, just wondering what the trigger is for upgrading our systems/processes etc or moving to another one.  Are they entirely of our own decision, or more often than not, are these decisions triggered by circumstances beyond our control, which force us into such moves.

I got thinking about this initially, because our library website is built with the open source content management software Drupal (currently version 6.20) and Drupal 7 has just been released. I had a look at which of the modules we use are Drupal 7 ready and it turns out that about 1/3 are, another 1/3 are under development and the last 1/3 are not. So we will be doing quite a bit of homework and investigating alternative modules, before we even consider upgrading. Fortunately, this decision is of our own choice, at least for now. But if we leave it too long, there will no longer be any support for our version and we will be forced to upgrade.

Uploaded to Flickr by quinn.anya, Creative Commons Attribution-ShareAlike 2.0 Generic

The same applies to PCs. We were running XP and Office 2003 for a while after Vista and 2007 came out.  Made for some fun when we couldn’t open .docx files. We have upgraded, but then the next version will eventually come out, bringing new compatibility issues with it.

And then there’s delicious.  Fortunately our use of the social bookmarking site has been more administrative than content delivery, but Yahoo’s announcements that first they were no longer supporting it and then that there were hoping to sell it, forced us into looking at alternatives.

I would have thought delicious was relatively secure due to being owned by  Yahoo, but now it makes me wonder how secure any of our content in the cloud is. What will happen if Flickr goes the same way as delicious, or Blogger or Facebook or ……? I know its unlikely, but then I would have thought the same of delicious.

So we make sure we have our backups in place, so if the unthinkable happens and one of those cloud services disappears, we have our content safe.  But now I also have to be sure that  I am really keeping in touch with the alternatives, so that if something unexpected happens, we are ready to move at short notice or pull out altogether, with as little disruption as possible.

How do you make plans for things like this? PC upgrades are one thing, but unexpected changes like delicious are not so easy to anticipate. Do we have a mindset that its OK to take on the new because the old will always be there? Does this mindset reach into areas other than technology in our libraries? And if so, what can we do to change this mindset?  Maybe a bit of panic like delicious is good for us, to get us motivated to investigate, but does it push us to reach out as far as we need to look, or only to the immediate need?

For me, its back to the drawing board for some of these things. Time to take a look at all our systems and processes, make sure they are free from unnecessary past weights, but are also flexible enough to move on or change if needed. That will also mean having a good idea of where we will move to as well. That will keep be occupied for a bit I think.

I was so fortunate to be able to attend the ProBlogger training day held in Melbourne today. If you don’t know ProBlogger (Darren Rowse) – check him out. He is one of the foremost authorities on blogging and an Aussie as well and he gathered together a great group of blogging colleagues to present a well-rounded day of information and insights. People came from as far as Brisbane to attend this one day event!

Although parts of the day were focused on the money making side of blogging and I was surrounded by business focused bloggers, I still got a lot out of it, even from those monetizing sections. I ended up taking 7 pages of notes, so instead of inflicting them all on you in one go, I will break them up into parts.

Creating Killer Content – Chris Garrett

Worked on Problogger book with Darren Rowse. In from UK. What brings them together is content.

Its one of the pillars of blogging, but it is also the key pillar. If you don’t have content, you don’t have anything to blog with.

It’s not about making cash, it’s about long term value – to have this you have to have killer content.

First: common sense is seldom, common practice. Are you doing this? Are your peers? Could you do better at this? Keep your edge or catch up by doing this.

What is killer content?  Leads to attraction, retention, conversion and referral. Many stop at the attention grabbing. Attention is only the first step and its a cycle. Blog can plateau. Need to keep existing people happy, whilst also getting new people in.

You are only as good as your last article. Even if you have consistently done great content. If you have killer content it becomes viral. Word of mouth is the best advertisement you can get.

Why create it? It puts your blog on the map – a must-have resource. Must be something that they subscribe to. You establish yourself as the go to person in your niche.

Do you know your prospect? Do you know your niche? Do you know your positioning?  Have to stand out and for a good reason. What are you giving to people that nobody else does. You have to be different, but with value.

Success factors: be remarkable (people talk about it), more useful, in more depth, better researched, attractively presented, magnetic headlines, easy to grasp, friendly URL, WIIFM (whats in it for me – for your reader), minimum hype, prominent placement – being where people are going to be and no barriers – don’t make them jump through hoops, just give them the content and explain how they can share it (ie. Creative Commons badges etc). Never say you’re an expert, let others say that for you – if you say it, all the barriers go up.

Compelling content types: your biggest tips, big vision, guides/how to/tutorials, FAQs, Story with a message, research and results, jargon buster, product database, case studies, resource round-up.

Generating Ideas: Yahoo Answers etc – find out what questions people are asking and answer them. Once you get some followers, people will ask questions. Get their permission to answer the question on your blog.

Blog this! Write about what you know or your journey about learning what you want to know. But it also has to intersect with what people want to know (rather than what they need). If it doesn’t, you won’t find an audience. Add proof that you know people want to know it. Back up that you know what you are talking about with your proof – statistics and social verification.

Emotional motivators – towards or away from people – towards is goal oriented, away is worry etc – need to know your audience and blog accordingly. Past, present, future; they live on these clocks – understand where they are coming from.  What if, how to…..; information…. action – people need results from your information.

Headlines – need to get people to read your information. Need to look at the reason they are looking – risk or reward. Need to have keywords that people are seeking.
10 proven formulas for blog posts:

• DO you make these mistakes?
• The secrets of ………..?
• What …….. can teach us about ……….?
• Everything you know about is ………. wrong.
• How ………… made ……….. and you can too.
• If you …………. you can …………..
• Finally, no more ………….
• At last! …………….
• Learn how millions of…..
• How to get more/better/cheaper………….

Borrow Authority – if you don’t know the information yourself, ask an authority and get permission to re-use the content. It gives you more authority because you know people who are recognised authorities.

Jedi Mind tricks (marketing) – audience, relationships, authority, proof, story, conversation, reciprocity, polarity, commitment, consistency.

Multimedia is very persuasive and easy to get out – can make it easy to go viral. It makes you stand out (most bloggers go with text) and is easy to share.

Re-purpose your content – bundle it into a container, make videos around it, take the audio and make it into a podcast, create an e-book from the multimedia you create. Leverage it to get more traction from it. You can even outsource the re-purposing.

Case Study – Chrisg.com – 41 blog success tips —– includes benefit and proof. Has an image that catches the eye. Problogger – becoming a problogger – rags to riches story – underlying message is that you can too.  Copyblogger – on dying, mothers and fighting for your ideas – story with a message.

Mistakes in creating content: – writing purely for search – filler content (just to fill a space) – recycling ideas (update, not copy and paste or link) – Echo chamber (we all agree) – Poking the Hornets nest.

Finding Readers – Darren Rowse
What was your biggest day of traffic and how did it happen? (go and check it out for your blog – can learn so much from this alone)

Which Readers? What type of people do you want to read your blog? Knowing who, informs your content strategy, your promotional strategy, community strategy and monetisation strategy.

Develop reader profiles: create a typical scenario of who would read your site – demographics, dreams, why they would read your blog, needs, challenges, how they use the web, financial situation – all completely made up – but it gives you a starting point. Profiles will evolve and need to be updated. They inform your content and how you promote your site. If you don’t know who reads your blog then how can you find them? If you have a profile in mind, it helps you to personalise the content to that particular profile.

Principles of finding readers:

• choose popular topics for your blog and posts (google trends, market samurai);
• build something worth being found;
• get off your blog – build a home base – then interact on outposts on the web – outposts depend on who your readers are – eg Twitter, Flickr
• build anticipation – give readers a reason to subscribe – a reason to stick around;
• start with the readers you have – you can potentially reach more through the ones you have;
• build a sticky blog – engross them so much that they don’t want to leave (sneeze pages – gets people deeper into your blog, into the things that interest them);
• content event (results of surveys or polls and more, seasonal stuff etc) – look at what your peers are doing, social bookmarking and networking are talking about in your niche and make the most of it;
• use familiar technologies for subscribing – email;
• persist – momentum does grow and it does get easier;
• promote…… but not too much. Survey your readers – find out what they want to know about and what other sites they use.

Lifehacker – suggest a link/topic. Get them to write about something you think their readers should know about.

Blog posts on themes or greatest hits……

Techniques for finding readers:

• guest posting, social media sites, you tube, seo, forums,
• pitch other bloggers,
• leverage other online and offline presences
• participate in other memes and projects of others,
• blogging/web communities, competitions and awards,
• speaking at events and workshops online/offline.
• Blogging alliances,
• present workshops,
• develop reports/whitepapers,
• incentivise subscriptions,
• interview someone/be interviewed,
• comment on others blogs (make an impression),
• comment on readers blogs,
• promote posts or landing pages – not just your blog,
• advertise,
• submit stories to media/press releases,
• anticipate big events,
• press releases.

Forums still have value, particularly in finding readers – you can help those there with your expertise, build your reputation and gain exposure for your blog.

Find a community that helps you to promote and improve your own blog.

Check your public library for training opportunities on things like public speaking, choosing cameras etc.

Getting readers to subscribers – depends on your readers – add a subscribe link to end of each post and if not used too much, in content links.  Sidebar links don’t work that well.

That took us to morning tea – will post the next stage in Part Two – coming soon!

I have not been online in a social/professional manner much since I started as Acting Branch Manager in late May, but its only lately that I have really started to feel a loss. Much of my day to day work still involves computers, but it is so all over the place. One moment it is filling out a maintenance request, then its doing payroll, checking email, writing a report and then a quick bit of web editing, etc, etc.  Because of this wandering computer use, I am finding it hard to remember to get on Twitter and post on a regular basis and Facebook has been relegated to one check a day, unless I get notification of a comment.

Uploaded to Flickr on January 18, 2005 by loufi, Attribution 2.0 Generic

I was managing to live with that to a certain extent, as I was still communicating with my online friends in a lot of instances via email. But now I am experiencing problems there. I don’t know if people are just as busy as I am and havent’ been able to answer, or whether emails are disappearing into the ether, but I am only getting limited email now and I am beginning to feel digital isolation.

What do I mean by digital isolation? Feeling out of touch with my online friends. Being able to see what is going on with them in the odd times that I do get onto Twitter, but not being involved in the ongoing conversations that are happening there and so feeling more like a spectator than a participant. Have you felt the same way in the digital world? What was your situation and if you dealt with it, how did you? For me, I am going to work out if my email really is an issue at present and be more proactive and thought-filled about my online interactions – work harder at making it work for me. I guess it is like any relationship, it takes work. And BTW, its Happy Blogiversary to me. On the 29th July 2005, Connecting Librarian was born. When I first started this blog, Facebook and Twitter weren’t around and email was the only way to communicate with my online peeps. Thank goodness things have changed!

I have been reading a bit about this lately through various blogs and articles, including Your Virtual Brand by Meredith Farkas in American Libraries, but it all came very close to home through a couple of things that happened to me personally.

Reputation by krossbow on Flickr

The first was news I shared on Twitter. I didn’t think much about it as my Twitter posts are protected. There was no real damage in the news, I just forgot that my Twitter feed was also going to Facebook, so the news got out to a wider audience,  sooner than I had planned.

The second was about my Blogger account. Connecting Librarian used to be on Blogger, but when I decided that I wanted to do more with my blog, I created my own domain name and exported all my blog posts across to it.  However, my old Blogger address still remains as a marker, referring anyone interested to the current location.

Recently,  I got an email from someone I didn’t know, wanting to take over that blog address. I politely declined.

So why are either of these things a problem? Because my online reputation is important to me. Lots of people know about me and what I do through my online presences. Lots of people know me only online, having had no contact or very little contact with me in person.  I have established an online reputation through my name and through the name Connecting Librarian.

Its also important to me because online is where I do the vast majority of my professional networking and I don’t want to undermine the professional relationships and more importantly, the real life friendships I have established online.

In the online world, it is extremely difficult to apologise for a mistake or to re-establish your reputation. Case in point: Catherine Deveny recently being fired from the Age for comments made on Twitter.

I know I have a reasonably good reputation online. How? Because occasionally in real life, I get chatting to or introduced to someone who says that they have friended me online through Twitter or Facebook or follow my blog. I still grin like mad when I remember that I got that sort of response from Karen Schneider when she visited for the VALA 30 year Anniversary series in 2008. I also get the odd email from someone looking for some assistance in whatever way, hoping that I can help or point them in the right direction.

So I don’t want to do anything which will seriously compromise my online reputation – such as saying something in an unwise or untimely manner, or doing something which could undermine my Connecting Librarian brand, like giving up my Blogger account.

So I have had a bit of a wake-up call about being a bit more cautious in what I share and keeping this more in the back of my mind as I deal online. I plan for this not to change what I do dramatically, just make my hopefully do so with a bit more wisdom.

So have you had any online reputation scares or offers? How do you protect your online reputation, or if you don’t, why not?

I had the wonderful, exhausting and exhilarating job of presenting a two day Libraries 2.0 Masterclass this week, with the delightful Kathryn Greenhill.  Glad to say, it was an all round success, with wonderful feedback and responses from our 19 attendees.

Kathryn has covered the days with our tweets, through a Cover It Live session at Librarians Matter. It is well worth checking out. So instead, I will go over what we covered in the two day workshop and outline what I got out of it, as a presenter and on the side participant.

Day 1 was Kathryn doing all the hard work. We began with a few introductions and then some get to know you exercises, which gave us and all participants information on their sector, their library size and the openness of their IT systems. It was useful information for us, but also for attendees as straight away they knew they were learning alongside people who came from pretty much the same sort of environment they were working in.

Here’s the fast forward bit. Kathryn did presentations on Web 2.0, Shift in power and Library 2.0 and after morning tea I presented on Web 2.0 tools. Which means to say we had a list of 36 types of tools which we had participants research and present back to the group. They had to explain what it was and why libraries should care, with me filling in the gaps.

Most of the way through lunch, I did a quick Twitter clinic, showing how to sigh up etc.

After lunch it was Kathryn again with eBooks, the library in the cloud and opening up the library. We finished with some futures dreaming exercises. Kathryn and I finished our day with a lovely relaxing dinner at Lygon Street.

Day 2 was me carrying most of the load, although I’m still convinced I had an easier time of it than Kathryn. We began with a recap and an indication of things that attendees would like covered (which I think we did).  We then gave them some time to think about three projects they would like to undertake when they got back to work.

I then presented on Library 2.0 and users and Learning 2.0 before Kathryn took us on a fun journey on Creating media. The end of lunch was filled with an informal Sharepoint sharing session for quite a few attendees and Kathryn and I did quick demos of both Word Press and Drupal as content management systems.

After lunch, I did overviews on Creating Social media policies and let them explore some online, then on Marketing and Library 2.0, Creating an online community of practice and by the time I got to Building a strong foundation, was pretty much exhausted.

Fortunately, after afternoon tea, we got participants to plan out an action plan for one project they were going to undertake once they got back to work (chosen from the three they had written down earlier), using the worksheet provided. They then had to practice an elevator pitch with the attendees at their table, giving them immediate practice at explaining their plans.

It was an exhausting, but ultimately very satisfying two days, mainly because:

• I worked with Kathryn to create and run this program. If you have to do something like this with anyone, Kathryn is your person.
• Passion takes you a long way. I was getting very tired by the 2nd half of the second day and had a sore throat as well, but my passion for the topic and helping others to see the value in these tools, carried me through and them along with me.
• Our attendees were a great group of people who were passionate in their own way. Passionate about their libraries and enthusiastic about the possibilities that could be opened up to them through using these tools. I really loved seeing them think of ways to get around restrictions imposed on them by their workplaces.
• The collaboration that happened between the attendees with similar interests or situations. Whenever we weren’t presenting to them or they were using their workbooks, they were sharing ideas, possibilities and more about their work environments. I think it was very encouraging for them to be able to spend that time with colleagues in similar circumstances and it was wonderful for us to see that collaboration happen.

As for what I got out of it:

• Felt lucky that I work with a fairly open IT environment, especially compared to pretty much all of our attendees
• Encouraged to create more media, particularly since discovering how easy it is to do so using Windows Movie Maker  (which I must get started on and soon – thanks Kathryn)
• A desire to find some more opportunities to collaborate with Kathryn and to investigate more options for professional development presentation content – either presenting or printed, with other colleagues – online or in my workplace (offers gratefully considered, lol)
• Inspiration to think outside of the box, which came as a result of our futures dreaming session and from hearing of our enthusiastic attendees plans for projects in their workplace.
• A need for rest. Fortunately, Easter started a day later.

I’m back at work this week and this whole event already seems like a long time ago.  But it has helped to fire me up further with possibilities and plans of my own, which makes me even happier to know that it was more of a two way process than I realised.

Check out more photos at Flickr.

Ada Lovelace

March 24th means its Ada Lovelace Day and I am taking the opportunity to blog about a woman in technology in libraries that I have great admiration for.

Before I do, if you want to read more about Ada Lovelace Day, check out the website and all the other great entries that will appear there, recognising great women in science and technology. You can also check out my blog entry celebrating the day last year, where I honoured the amazing Helene Blowers.

This year, I have the great delight of acknowledging my friend, colleague, co-presenter (next week) and co-blogger (Libraries Interact), Kathryn Greenhill.

Kathryn is an amazing whirlwind of a person, but if you get caught in her circle, you are happy to be there.

Kathryn Greenhill

She is a dedicated, passionate, intelligent, thoughtful and forward thinking librarian and I wish there were a lot more librarians like her.

She was the first librarian in Australia to recognise the importance of virtual worlds and has been able to successfully expand from that and into other areas of technology. She is a sought after speaker right around Australia and when she speaks she always has something to say that is well worth listening to and following up on.

She is a past Auroran, won the VALA Travel Scholarship and traveled to the USA to study Open Source systems and is working on her Ph.D. Masters’ Thesis. She works in a new public library and is excitedly pursuing options for her local community as well as investigating and offering ideas for the broader Australian and world library communities.

And she has a family, to whom she is dedicated.

I really admire women who can do all this and more, love what they do, share what they love and do so without losing in their family life. For me, Kathryn tops the list.

So Happy Ada Lovelace Day to Kathryn and to all those women in science and technology – but particularly in library science and technology. From one practictioner to many others – your efforts, your passion and all your hard work are so very much appreciated.

I have been very busy since VALA2010, preparing presentations for a forthcoming seminar.

So here’s my shameless plug.

It is with great delight that I will be presenting “Libraries 2.0: using Web 2.0 and new media to revolutionise your library or information centre“, with my Libraries Interact co-blogger, colleague and friend, Kathryn Greenhill from Librarians Matter.

So, if you:

• have a good-sized training budget (which many of you I know don’t)
• are wanting to learn more about using Web 2.0 in your library
• would like to see one of the best and most engaging library presenters in Australia at work (that would be Kathryn, not me)
• can attend a two day seminar at the end of March
• and either live in Melbourne or could get the package deal to get here for two days,

then we would love to have you join us and other attendees, for what we are planning will be a learning, collaborating, questioning, informative and hopefully also a bit entertaining two days.

</end of shameless plug>