Connecting Librarian

I was so fortunate to be able to attend the ProBlogger training day held in Melbourne today. If you don’t know ProBlogger (Darren Rowse) – check him out. He is one of the foremost authorities on blogging and an Aussie as well and he gathered together a great group of blogging colleagues to present a well-rounded day of information and insights. People came from as far as Brisbane to attend this one day event!

Although parts of the day were focused on the money making side of blogging and I was surrounded by business focused bloggers, I still got a lot out of it, even from those monetizing sections. I ended up taking 7 pages of notes, so instead of inflicting them all on you in one go, I will break them up into parts.

Creating Killer Content – Chris Garrett

Worked on Problogger book with Darren Rowse. In from UK. What brings them together is content.

Its one of the pillars of blogging, but it is also the key pillar. If you don’t have content, you don’t have anything to blog with.

It’s not about making cash, it’s about long term value – to have this you have to have killer content.

First: common sense is seldom, common practice. Are you doing this? Are your peers? Could you do better at this? Keep your edge or catch up by doing this.

What is killer content?  Leads to attraction, retention, conversion and referral. Many stop at the attention grabbing. Attention is only the first step and its a cycle. Blog can plateau. Need to keep existing people happy, whilst also getting new people in.

You are only as good as your last article. Even if you have consistently done great content. If you have killer content it becomes viral. Word of mouth is the best advertisement you can get.

Why create it? It puts your blog on the map – a must-have resource. Must be something that they subscribe to. You establish yourself as the go to person in your niche.

Do you know your prospect? Do you know your niche? Do you know your positioning?  Have to stand out and for a good reason. What are you giving to people that nobody else does. You have to be different, but with value.

Success factors: be remarkable (people talk about it), more useful, in more depth, better researched, attractively presented, magnetic headlines, easy to grasp, friendly URL, WIIFM (whats in it for me – for your reader), minimum hype, prominent placement – being where people are going to be and no barriers – don’t make them jump through hoops, just give them the content and explain how they can share it (ie. Creative Commons badges etc). Never say you’re an expert, let others say that for you – if you say it, all the barriers go up.

Compelling content types: your biggest tips, big vision, guides/how to/tutorials, FAQs, Story with a message, research and results, jargon buster, product database, case studies, resource round-up.

Generating Ideas: Yahoo Answers etc – find out what questions people are asking and answer them. Once you get some followers, people will ask questions. Get their permission to answer the question on your blog.

Blog this! Write about what you know or your journey about learning what you want to know. But it also has to intersect with what people want to know (rather than what they need). If it doesn’t, you won’t find an audience. Add proof that you know people want to know it. Back up that you know what you are talking about with your proof – statistics and social verification.

Emotional motivators – towards or away from people – towards is goal oriented, away is worry etc – need to know your audience and blog accordingly. Past, present, future; they live on these clocks – understand where they are coming from.  What if, how to…..; information…. action – people need results from your information.

Headlines – need to get people to read your information. Need to look at the reason they are looking – risk or reward. Need to have keywords that people are seeking.
10 proven formulas for blog posts:

• DO you make these mistakes?
• The secrets of ………..?
• What …….. can teach us about ……….?
• Everything you know about is ………. wrong.
• How ………… made ……….. and you can too.
• If you …………. you can …………..
• Finally, no more ………….
• At last! …………….
• Learn how millions of…..
• How to get more/better/cheaper………….

Borrow Authority – if you don’t know the information yourself, ask an authority and get permission to re-use the content. It gives you more authority because you know people who are recognised authorities.

Jedi Mind tricks (marketing) – audience, relationships, authority, proof, story, conversation, reciprocity, polarity, commitment, consistency.

Multimedia is very persuasive and easy to get out – can make it easy to go viral. It makes you stand out (most bloggers go with text) and is easy to share.

Re-purpose your content – bundle it into a container, make videos around it, take the audio and make it into a podcast, create an e-book from the multimedia you create. Leverage it to get more traction from it. You can even outsource the re-purposing.

Case Study – Chrisg.com – 41 blog success tips —– includes benefit and proof. Has an image that catches the eye. Problogger – becoming a problogger – rags to riches story – underlying message is that you can too.  Copyblogger – on dying, mothers and fighting for your ideas – story with a message.

Mistakes in creating content: – writing purely for search – filler content (just to fill a space) – recycling ideas (update, not copy and paste or link) – Echo chamber (we all agree) – Poking the Hornets nest.

Finding Readers – Darren Rowse
What was your biggest day of traffic and how did it happen? (go and check it out for your blog – can learn so much from this alone)

Which Readers? What type of people do you want to read your blog? Knowing who, informs your content strategy, your promotional strategy, community strategy and monetisation strategy.

Develop reader profiles: create a typical scenario of who would read your site – demographics, dreams, why they would read your blog, needs, challenges, how they use the web, financial situation – all completely made up – but it gives you a starting point. Profiles will evolve and need to be updated. They inform your content and how you promote your site. If you don’t know who reads your blog then how can you find them? If you have a profile in mind, it helps you to personalise the content to that particular profile.

Principles of finding readers:

• choose popular topics for your blog and posts (google trends, market samurai);
• build something worth being found;
• get off your blog – build a home base – then interact on outposts on the web – outposts depend on who your readers are – eg Twitter, Flickr
• build anticipation – give readers a reason to subscribe – a reason to stick around;
• start with the readers you have – you can potentially reach more through the ones you have;
• build a sticky blog – engross them so much that they don’t want to leave (sneeze pages – gets people deeper into your blog, into the things that interest them);
• content event (results of surveys or polls and more, seasonal stuff etc) – look at what your peers are doing, social bookmarking and networking are talking about in your niche and make the most of it;
• use familiar technologies for subscribing – email;
• persist – momentum does grow and it does get easier;
• promote…… but not too much. Survey your readers – find out what they want to know about and what other sites they use.

Lifehacker – suggest a link/topic. Get them to write about something you think their readers should know about.

Blog posts on themes or greatest hits……

Techniques for finding readers:

• guest posting, social media sites, you tube, seo, forums,
• pitch other bloggers,
• leverage other online and offline presences
• participate in other memes and projects of others,
• blogging/web communities, competitions and awards,
• speaking at events and workshops online/offline.
• Blogging alliances,
• present workshops,
• develop reports/whitepapers,
• incentivise subscriptions,
• interview someone/be interviewed,
• comment on others blogs (make an impression),
• comment on readers blogs,
• promote posts or landing pages – not just your blog,
• advertise,
• submit stories to media/press releases,
• anticipate big events,
• press releases.

Forums still have value, particularly in finding readers – you can help those there with your expertise, build your reputation and gain exposure for your blog.

Find a community that helps you to promote and improve your own blog.

Check your public library for training opportunities on things like public speaking, choosing cameras etc.

Getting readers to subscribers – depends on your readers – add a subscribe link to end of each post and if not used too much, in content links.  Sidebar links don’t work that well.

That took us to morning tea – will post the next stage in Part Two – coming soon!

I have not been online in a social/professional manner much since I started as Acting Branch Manager in late May, but its only lately that I have really started to feel a loss. Much of my day to day work still involves computers, but it is so all over the place. One moment it is filling out a maintenance request, then its doing payroll, checking email, writing a report and then a quick bit of web editing, etc, etc.  Because of this wandering computer use, I am finding it hard to remember to get on Twitter and post on a regular basis and Facebook has been relegated to one check a day, unless I get notification of a comment.

Uploaded to Flickr on January 18, 2005 by loufi, Attribution 2.0 Generic

I was managing to live with that to a certain extent, as I was still communicating with my online friends in a lot of instances via email. But now I am experiencing problems there. I don’t know if people are just as busy as I am and havent’ been able to answer, or whether emails are disappearing into the ether, but I am only getting limited email now and I am beginning to feel digital isolation.

What do I mean by digital isolation? Feeling out of touch with my online friends. Being able to see what is going on with them in the odd times that I do get onto Twitter, but not being involved in the ongoing conversations that are happening there and so feeling more like a spectator than a participant. Have you felt the same way in the digital world? What was your situation and if you dealt with it, how did you? For me, I am going to work out if my email really is an issue at present and be more proactive and thought-filled about my online interactions – work harder at making it work for me. I guess it is like any relationship, it takes work. And BTW, its Happy Blogiversary to me. On the 29th July 2005, Connecting Librarian was born. When I first started this blog, Facebook and Twitter weren’t around and email was the only way to communicate with my online peeps. Thank goodness things have changed!

I have been reading a bit about this lately through various blogs and articles, including Your Virtual Brand by Meredith Farkas in American Libraries, but it all came very close to home through a couple of things that happened to me personally.

Reputation by krossbow on Flickr

The first was news I shared on Twitter. I didn’t think much about it as my Twitter posts are protected. There was no real damage in the news, I just forgot that my Twitter feed was also going to Facebook, so the news got out to a wider audience,  sooner than I had planned.

The second was about my Blogger account. Connecting Librarian used to be on Blogger, but when I decided that I wanted to do more with my blog, I created my own domain name and exported all my blog posts across to it.  However, my old Blogger address still remains as a marker, referring anyone interested to the current location.

Recently,  I got an email from someone I didn’t know, wanting to take over that blog address. I politely declined.

So why are either of these things a problem? Because my online reputation is important to me. Lots of people know about me and what I do through my online presences. Lots of people know me only online, having had no contact or very little contact with me in person.  I have established an online reputation through my name and through the name Connecting Librarian.

Its also important to me because online is where I do the vast majority of my professional networking and I don’t want to undermine the professional relationships and more importantly, the real life friendships I have established online.

In the online world, it is extremely difficult to apologise for a mistake or to re-establish your reputation. Case in point: Catherine Deveny recently being fired from the Age for comments made on Twitter.

I know I have a reasonably good reputation online. How? Because occasionally in real life, I get chatting to or introduced to someone who says that they have friended me online through Twitter or Facebook or follow my blog. I still grin like mad when I remember that I got that sort of response from Karen Schneider when she visited for the VALA 30 year Anniversary series in 2008. I also get the odd email from someone looking for some assistance in whatever way, hoping that I can help or point them in the right direction.

So I don’t want to do anything which will seriously compromise my online reputation – such as saying something in an unwise or untimely manner, or doing something which could undermine my Connecting Librarian brand, like giving up my Blogger account.

So I have had a bit of a wake-up call about being a bit more cautious in what I share and keeping this more in the back of my mind as I deal online. I plan for this not to change what I do dramatically, just make my hopefully do so with a bit more wisdom.

So have you had any online reputation scares or offers? How do you protect your online reputation, or if you don’t, why not?

I had the wonderful, exhausting and exhilarating job of presenting a two day Libraries 2.0 Masterclass this week, with the delightful Kathryn Greenhill.  Glad to say, it was an all round success, with wonderful feedback and responses from our 19 attendees.

Kathryn has covered the days with our tweets, through a Cover It Live session at Librarians Matter. It is well worth checking out. So instead, I will go over what we covered in the two day workshop and outline what I got out of it, as a presenter and on the side participant.

Day 1 was Kathryn doing all the hard work. We began with a few introductions and then some get to know you exercises, which gave us and all participants information on their sector, their library size and the openness of their IT systems. It was useful information for us, but also for attendees as straight away they knew they were learning alongside people who came from pretty much the same sort of environment they were working in.

Here’s the fast forward bit. Kathryn did presentations on Web 2.0, Shift in power and Library 2.0 and after morning tea I presented on Web 2.0 tools. Which means to say we had a list of 36 types of tools which we had participants research and present back to the group. They had to explain what it was and why libraries should care, with me filling in the gaps.

Most of the way through lunch, I did a quick Twitter clinic, showing how to sigh up etc.

After lunch it was Kathryn again with eBooks, the library in the cloud and opening up the library. We finished with some futures dreaming exercises. Kathryn and I finished our day with a lovely relaxing dinner at Lygon Street.

Day 2 was me carrying most of the load, although I’m still convinced I had an easier time of it than Kathryn. We began with a recap and an indication of things that attendees would like covered (which I think we did).  We then gave them some time to think about three projects they would like to undertake when they got back to work.

I then presented on Library 2.0 and users and Learning 2.0 before Kathryn took us on a fun journey on Creating media. The end of lunch was filled with an informal Sharepoint sharing session for quite a few attendees and Kathryn and I did quick demos of both Word Press and Drupal as content management systems.

After lunch, I did overviews on Creating Social media policies and let them explore some online, then on Marketing and Library 2.0, Creating an online community of practice and by the time I got to Building a strong foundation, was pretty much exhausted.

Fortunately, after afternoon tea, we got participants to plan out an action plan for one project they were going to undertake once they got back to work (chosen from the three they had written down earlier), using the worksheet provided. They then had to practice an elevator pitch with the attendees at their table, giving them immediate practice at explaining their plans.

It was an exhausting, but ultimately very satisfying two days, mainly because:

• I worked with Kathryn to create and run this program. If you have to do something like this with anyone, Kathryn is your person.
• Passion takes you a long way. I was getting very tired by the 2nd half of the second day and had a sore throat as well, but my passion for the topic and helping others to see the value in these tools, carried me through and them along with me.
• Our attendees were a great group of people who were passionate in their own way. Passionate about their libraries and enthusiastic about the possibilities that could be opened up to them through using these tools. I really loved seeing them think of ways to get around restrictions imposed on them by their workplaces.
• The collaboration that happened between the attendees with similar interests or situations. Whenever we weren’t presenting to them or they were using their workbooks, they were sharing ideas, possibilities and more about their work environments. I think it was very encouraging for them to be able to spend that time with colleagues in similar circumstances and it was wonderful for us to see that collaboration happen.

As for what I got out of it:

• Felt lucky that I work with a fairly open IT environment, especially compared to pretty much all of our attendees
• Encouraged to create more media, particularly since discovering how easy it is to do so using Windows Movie Maker  (which I must get started on and soon – thanks Kathryn)
• A desire to find some more opportunities to collaborate with Kathryn and to investigate more options for professional development presentation content – either presenting or printed, with other colleagues – online or in my workplace (offers gratefully considered, lol)
• Inspiration to think outside of the box, which came as a result of our futures dreaming session and from hearing of our enthusiastic attendees plans for projects in their workplace.
• A need for rest. Fortunately, Easter started a day later.

I’m back at work this week and this whole event already seems like a long time ago.  But it has helped to fire me up further with possibilities and plans of my own, which makes me even happier to know that it was more of a two way process than I realised.

Check out more photos at Flickr.

Ada Lovelace

March 24th means its Ada Lovelace Day and I am taking the opportunity to blog about a woman in technology in libraries that I have great admiration for.

Before I do, if you want to read more about Ada Lovelace Day, check out the website and all the other great entries that will appear there, recognising great women in science and technology. You can also check out my blog entry celebrating the day last year, where I honoured the amazing Helene Blowers.

This year, I have the great delight of acknowledging my friend, colleague, co-presenter (next week) and co-blogger (Libraries Interact), Kathryn Greenhill.

Kathryn is an amazing whirlwind of a person, but if you get caught in her circle, you are happy to be there.

Kathryn Greenhill

She is a dedicated, passionate, intelligent, thoughtful and forward thinking librarian and I wish there were a lot more librarians like her.

She was the first librarian in Australia to recognise the importance of virtual worlds and has been able to successfully expand from that and into other areas of technology. She is a sought after speaker right around Australia and when she speaks she always has something to say that is well worth listening to and following up on.

She is a past Auroran, won the VALA Travel Scholarship and traveled to the USA to study Open Source systems and is working on her Ph.D. Masters’ Thesis. She works in a new public library and is excitedly pursuing options for her local community as well as investigating and offering ideas for the broader Australian and world library communities.

And she has a family, to whom she is dedicated.

I really admire women who can do all this and more, love what they do, share what they love and do so without losing in their family life. For me, Kathryn tops the list.

So Happy Ada Lovelace Day to Kathryn and to all those women in science and technology – but particularly in library science and technology. From one practictioner to many others – your efforts, your passion and all your hard work are so very much appreciated.

I have been very busy since VALA2010, preparing presentations for a forthcoming seminar.

So here’s my shameless plug.

It is with great delight that I will be presenting “Libraries 2.0: using Web 2.0 and new media to revolutionise your library or information centre“, with my Libraries Interact co-blogger, colleague and friend, Kathryn Greenhill from Librarians Matter.

So, if you:

• have a good-sized training budget (which many of you I know don’t)
• are wanting to learn more about using Web 2.0 in your library
• would like to see one of the best and most engaging library presenters in Australia at work (that would be Kathryn, not me)
• can attend a two day seminar at the end of March
• and either live in Melbourne or could get the package deal to get here for two days,

then we would love to have you join us and other attendees, for what we are planning will be a learning, collaborating, questioning, informative and hopefully also a bit entertaining two days.

</end of shameless plug>

Privacy concerns in social networks and online communities – Amirhossein Mohtaswebi – Extol Corp Malaysia and Parnian Borazjani – Univerity Technology Malaysia – presented by Bart Rutherford.

Degrees of trust: with social networks you lose control over 2nd degree onwards, when you have 130 friends in the first degree and those friends have 130 friends and so on.

Privacy settings on Facebook for example, are hard to configure and confusing lack familiarity an there is a loosely set default policy.

Research was carried out at Malaysia Universities, with a good range of ethnicities and gender. They were working in an environment of open access – no blocked sites or good firewalls.  Their objectives were to find threat awareness levels in social networks and to run a threat model – can they find contact details, photos, personal information etc.

Blind in the sense that they sought participants through publicity around campus. Gained some information initially through the process of selecting participants.

Results – 52% did not accept a friendship request from an unknown person. However, 42% would, most (21%) if there was a friend in common. No significant difference in gender.

Vulnerability vs education – more educated students are less vulnerable to social attacks – no correlation with gender or age.

Privacy statements – 48% never read them, 14% didn’t know what they were and only a small percentage opted out of joining because of a networks privacy statement.

38% never set who can see their personal information among the rest.

New friendship requests – 70% accept without investigation. High percentages shared personal pictures and email addresses. Much lower percentages for non-personal pictures, phone numbers etc.

Mined the data from their Facebook profile to search Google, where they were able to get more information about the person. Could have serious implications for under1 18s.

Interesting: received friendship requests from unknown people to their fake Facebook profile.

Fiona Salisbury and Sandi Monaghan – La Trobe University – Finding a new voice: keys to building successful online communities

Why encourage participation? More user centred focus by offering where the users are as well as encouraging participation between users themselves.

ANZ – 68% of university libraries use at least one Web 2.0 tool. Internationally its over 70%.

Lessons learned from putting these tools in place (particularly relates to their blogs): regular posting and updating required to retain audience interest, informal friendly language is more engaging, timely replies show the value of their comments and usability is essential.

They promoted interaction not just by putting the technology in place – it doesn’t work. To get comments, they posted content that prompts a response or comment, such as opinion posts, user services suggestions, posts with multimedia, students interacting.

Library discussion threads in LMS; open communication which promotes discussion and cooperation amongst students related to library research.
Lots of questions came through, ranging from notices and information seeking, to deep referenc questions. The discussion boards also involved the students talking with each other.

Choose the appropriate technology for your environment, convey enthusiasm in your communications, chosen platform must be easy to use, use open and relaxed language, exerient analyse and review often.

Ellen Forsyth – SLNSW – Wiki ecosystems: the development and growth of online communities of practice.

Wikis are always under development.

Ellen works with NSW public library staff to encourage collaboration. Can get a maximum of 300 or so people in face to face meetings in a workforce of 2300. They use multiple blogs, wikis and a twitter account to help communicate and collaborate with each other.

Readers advisory wiki – created by the NSW Readers Advisory Working Group, using Wetpaint. It is self-managed, no oversight. People have self-assigned roles on the wiki – tagging, grammar checking, content contribution. Most interest in the 2010 Reading Challenge on their wiki.

How is the community working – they check for reading lists and meetings – both details and minutes. Most visit are daily or weekly (¾).

Ref-ex Wiki – based on Ohio Excellence Project. Offers training modules on reference service. It uses Media Wiki.  Lower visits than readers advisory wiki, but fits the purpose of the site.

75% of users said that they felt part of the wiki community, 25% said they weren’t sure for the Ref-ex wiki. Lower figures for readers advisory, but most who didn’t feel engaged felt that it was their own fault.

No one communication tools suits everyone, so they offer multiple tools to meet diverse needs. No community is going to fulfill everyone the same way either.  For some it is too quiet, for some its too busy. Although they get emails about updates, staff have said that they would appreciate updates via Twitter or Facebook.

Readers Advisory Wiki is like a rainforest – wild and ever growing well in the wet season (which is now). Ref-ex like a semi formal garden – still growing, but more planned. Both wikis are still growing and developing.

http://readersadvisory.wetpaint.com

http://wiki.libraries.nsw.gov.au/index.php/Reference_excellence

The first presentation for this session was my paper, presented with my co-author Paul Mercieca. Our presentation Evaluating Web 2.0: user experiences with public library blogs is available at Slideshare.

The impact and benefits of Learning 2.0 programs in Australian Libraries: Michael Stephens – Dominican University, Richard Sayers – CAVAL and Warren Cheetham – City Libraries Townsville

Methodology – lit review, web survey of program administrators, national survey of Library 2.0 participants and case study at City Libraries Townsville.

National survey was conducted in June 2009 and garnered 385 responses, across all sectors, but particularly from the public and academic sectors. Most did it at work (61%), nearly ¼ through a consortial ie. State Library of Victoria and the rest on their own by joining in on another program. 85% completed the program. For those who didn’t finish it, 3/4s reported no time or too busy, 25% too hard, didn’t like it, not comfortable.  Reasons included program too fast, other demands on time, sites blocked and personal privacy concerns.

Open question: After finishing Learning 2.0. I feel comfortable using new technologies – agreed and strongly agree – up around 80%. I like to explore technology on my own dropped a bit. Team/committee structures have improved because of this training – only 40% strongly agreed.  Personal impact seems to be much stronger than institutional impact.

Impact on your libraries after Learning 2.0 has been completed: better awareness of these tools 30%, more use 21%, no change 20%.

Success =  Support plus Time allowed – perceived usefulness.
Support = Admin plus coworkers plus programme leaders plus IT support

Its not bringing broad sweeping changes to libraries, but is changing how individual staff perceive technology and how they work with it.

Find out more at: http://research.tametheweb.com/.

From library automation to Library 2.0: exploring Web 2.0 tools,while reflecting on our traditional values as we move towards Library 2.0 and beyond – Paul Sutherland – Christchurch City Libraries.

Thinks he was born digital, using technology from a very young age. Threw in a convicts comment (cross Tasman rivalry). Lots of Facebook users, not many Friends of VALA – MUST FIX THIS.

Don’t be afraid of being afraid.

What are your top trends?

Libraries have never been about books – they have been about ideas and creating new things from those ideas.

Let go and see what happens, stop acting like librarians (twitter comment).

Connections, content and conversation. Books we can see, data we can’t see, it just whizzes about us. Learning 2.0 is more about learning to adapt and adopt.

What is a blog? Its really a conversation, but also directing users back to the library.

Libraries need a presence in library thing. We should own and manage our presence in these spaces.

Used Flickr to engage their users – asked for and scanned their photos in Flickr about the ordinary day things happening in their city. People want to share their content with the world and where better than the library as a channel for that. People want to tell us things. Stop using ‘user-generated content’ as a term, use local experts. Librarians don’t know everything, we should know however, where to find it.

Very bad at recording our own history.  Need to get better at that.  Every library should have a Wikipedia presence. Check how many incoming links come to your wikipedia entry (when you get it).

Embed your catalogue – make it easy for your users – eg LibX toolbar.

How do you try out a new tool, with really committing to it or feeling foolish when you don’t go through with it. Running a competition solves this problem.

Check out Open Library.

History of Melbourne on Wikipedia only has 12 references.  We are in a position to fix this for our local communities’ entries.

Where is the memory space for things like Black Saturday.  We need to be collecting the things of now, because they will be important in future – including things as simple as shopping catalogues.

Christchurch is piloting Kete – trying to use it as a place to store their stories – not about accuracy.

Impressed with what libraries are doing with open access to data.

DigitalNZ – GLAM plus more – check the website. Want to find stuff for our users and be able to deliver it to our users with our brands.

I’ve been pondering again. So I’m going to inflict it on you.

We have recently added Chili Fresh reviews to our catalogue.  I like it, its easy to use, easy to add reviews, we have the weight of Chili Fresh reviews from around the world to populate our catalogue and they have some really cool social networking features coming soon.

Tagging from the Darien Catalogue

But Chili Fresh doesn’t have user tagging (at least not yet).  Which of course got me thinking about tagging.

A common problem experienced in public libraries and I’m sure in other libraries too, is when you have a user come up and say something like:

“Can you help me, I’m looking for a book that I have had before. Its about gardening, its green and its about this big (demonstration using hands).”

They can’t remember anything about the author, but sometimes they can remember more about the content.  In the above type of example, it would be something about vegetables.

Barring miraculous circumstances, (like you have read that same book), or the luck of finding said book on shelf or trolley in roughly the place you would expect it to be, the likelihood of finding it with that information alone is nigh impossible.

So my reasoning was that if users could tag our catalogue records with that sort of information, it we be of great use to both them and us in finding that same title in future.

A few problems with my reasoning as I pondered further.

First would be getting the users to tag the details in the first place. Although we have a few people (more than we expected) putting reviews on our catalogue, it is nowhere near critical mass.

Second, do you know how many green books about gardening, let alone vegetables, we have?

And finally, the piece de resistance.  You finally find that book that the user was so desperate for and the only thing they got right was that it was about gardening. As for the rest of it, the subject was hydroponics, the book was orange and it was a very different shape and size.

Now only if we could tag each item by its actual details as well as its perceived details, we might have something.  But by then, the tags will take up more than a screen of detail and would probably send the catalogue search feature into meltdown.

When we do get tagging (and we will somehow, someday), we won’t stop our users from adding this sort of information, but I guess only experience will be able to tell us if it will be of any help.

What sort of ideas have you had about new technologies, which might not work so well in a library situation?  Maybe we can help you resolve your problems around it. Would also love to hear your thoughts on this one.

I began the afternoon session with a presentation on Web 2.0 and Marketing in Libraries.

Unfortunately for the organising commitment, they had a second last minute cancellation, but were fortunate enough to have a couple of people step up and show what they were doing at their library.  Danny was first.

Darebin Libraries Website – Danny

Their website redevelopment began about 18 months ago. Advice for anyone who has a website – take your website content, print it out as pages, put them on the floor and see if you can navigate between them easily.

Its all about content, content, content. It needs to be coherent, accessible, and minimal.

Everything on Darebin website has been developed in HTML or XML.  No plugins required.  You need to be sure that anyone can access your site, without needing the latest software versions etc.  See W3C guidelines.

Firefox has a HTML validator plug-in which will validate your code, against the W3C guidelines. If there are HTML or CSS errors in your website, then Google will drop you down in search results.

Need HTML fonts that anyone can read and contrasting background colours.

Social networking will only work for you if you have a great, well working website.  The social networking aims to bring users back to the library website, so you have to get that right first.

They use a content management system for their website,  Convoy CMS produced by Roadhouse, customised for Darebin.  Roadhouse also developed the new PLEASED website for public libraries on disability topics.

Vision Australia has a free toolbar to validate your website.

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Fiona was the second step-in speaker.

Yarra Plenty Libraries Website Redevelopment – Fiona.

Their redevelopment is going live in March 2010. They are going with the  Biblio Commons Discovery layer to bring the catalogue into the website.  Keep the branding and the menus consistent with the website, even when it moves into the catalogue on doing a search.

You can create collections, mark for later and create lists, which can be public or private.  You are able to share and bookmark using a wide variety of Web 2.0 tools.

You can send messages to other users through Bibliocommons, follow them etc.  Can also block them.

It all looks very interesting.  The Bibliocommons website takes you to customer websites to check out.

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Pam Saunders and Elwyn Murray -  Talking about my generation – giving perspective on what their generation is interested in.

Pam Saunders  is gen X  and she has 10 library cards – a library junkie.  No one library gives her what she needs.  She lives in the city and the country.  She carries these cards in a wallet which also contains reviews, notes, recommended books, etc that she wants to get from her library.  She looks to which library can get it and which will get it to her the quickest.

Her first point of contact will be the library website.  Her impressions of library services, their reputations, will come from this. The best websites will be presented the same way that a house for sale is.  Pruned down, uncluttered.  Some libraries have other features that she is not aware of, because they havent sent them to her or she hasnt seen them on the library website.

Facebook – you can overload people with information that is not always relevant, so be careful about how much you dish out.  Don’t make her have too many user names and passwords.  Can find out interesting statistics about your Facebook users from Facebook itself.

Doesn’t like a big sign saying that you can pay your overdue fines online – not as a first thing. Put the positive things online, the not so delightful things should be tucked away – not unfindable, but not in your face.

Gen Y – Elwyn – uses the power of the Net to drive personal interest. Used Facebook to promote an event and got an unexpectedly good response.

Elwyn agreed with Leith’s earlier assertions, when you engage with people, you also engage with their networks. People attend events because they have an interest, because they know someone who is in it or because they know someone who is going.

You need to be personal in your approach, even if its in a broadcast medium like Facebook. Viral marketing plays a big role in promotion.

Things he is addicted to include: FFFFound – image bookmarking and Future Shipwreck – he also links to post things to Tumblr (microblogging tool).

Tends to shy away from institutions on the internet – wants to hear individuals’ opinions, not the company line.

Does a lot of buying online, reads a lot of blogs, doesn’t listen to the radio anymore.

Is he a library member?
Yes.

Why did they publish a hard copy of their book, rather than just online?
Easy to digitally curate things, but there is a different status level to a printed copy.  If you can buy it, it is a way of showing appreciation and a way to own the content, which is different to the online. Had a grant to do it.

So that was the day.  It finished with the LibMark Marketing awards – one of which was one by my library, for our teen blog  Quicksand. Woohoo!

Thanks to the LibMark Committee for an insightful and interesting day.  I will chasing up more than a few things for my library.