Our library has five blogs, four of which are hosted by Blogger. To make the most of this content, to ensure that people are seeing it when they don’t know about the blogs (and many don’t, regardless of how much we promote them), we feed each of them to our library homepage. (the fifth is already there)

We were wondering how effective this was and started doing some statistical analysis. Up until recently, we only counted visits to the actual blogs at  Blogger and to our news blog on Drupal.  The statistics were better for some than for others, but one of our blogs was quite low and it was getting a bit discouraging, when you considered the effort that went into creating both the blog and the regular content that goes into it.

So I took another look at the blog content and how it was being used in various locations.  Between readers of the actual blogs (counted using Google Analytics), subscribers (using Feedburner) and then reads of the blog posts on our website (counted using Drupal Statistics), we found that our blog content was being read by anything up to 300% more than just at the blogs alone!  Quite eye-opening really.

And this doesn’t count the people who just scan read the summary of each post as it appears on the library’s homepage. The Drupal only counts a read when the post title is clicked on and the reader goes to the full-text of the posts (which is also on the website).

So we have this great content, being utilised in numerous locations and getting a much wider audience, with little effort from library staff, due to the joy of RSS feeds. (gotta love em).

Then back in August, Brian Herzog posted on his blog Swiss Army Librarian – Visualising the flow of my library’s information online and I pounced on that idea.  His flowchart came after their Facebook page launch and so I created one for our library, to help convince our management that we should launch our Facebook page.  Their reasonable concern was that it would be too staff-intensive for too little return. The flowchart was designed to show that staff time would be minimal and after some guidelines on management of the page were created, we got the go ahead to launch.

Here’s the flowchart I created:

We could have automated the process further, by posting the feed from our library news blog straight to Facebook, but decided against it. Instead, we post that content to our Wall, in a bit more of a casual voice, which gives us the opportunity to engage more personally with our Facebook page and our fans.

The flowchart has also given us some areas to consider improving in and things to consider if we ever expand our online presences to include sites like Twitter, Google Plus and others. (after all, who knows what the next big online thing will be!)

Can we use this concept for other information flows?  I am thinking of doing one for my personal presences, seeing where I can maybe get a more consistent message out on my various networks.  But that’s a task for another day.

How does your library’s online information flow work?  Would love to hear any ideas you have that might help us change or improve ours.

And thanks Brian for the awesome idea!

I got thinking about this initially, because our library website is built with the open source content management software Drupal (currently version 6.20) and Drupal 7 has just been released. I had a look at which of the modules we use are Drupal 7 ready and it turns out that about 1/3 are, another 1/3 are under development and the last 1/3 are not. So we will be doing quite a bit of homework and investigating alternative modules, before we even consider upgrading. Fortunately, this decision is of our own choice, at least for now. But if we leave it too long, there will no longer be any support for our version and we will be forced to upgrade.

Uploaded to Flickr by quinn.anya, Creative Commons Attribution-ShareAlike 2.0 Generic

The same applies to PCs. We were running XP and Office 2003 for a while after Vista and 2007 came out.  Made for some fun when we couldn’t open .docx files. We have upgraded, but then the next version will eventually come out, bringing new compatibility issues with it.

And then there’s delicious.  Fortunately our use of the social bookmarking site has been more administrative than content delivery, but Yahoo’s announcements that first they were no longer supporting it and then that there were hoping to sell it, forced us into looking at alternatives.

I would have thought delicious was relatively secure due to being owned by  Yahoo, but now it makes me wonder how secure any of our content in the cloud is. What will happen if Flickr goes the same way as delicious, or Blogger or Facebook or ……? I know its unlikely, but then I would have thought the same of delicious.

So we make sure we have our backups in place, so if the unthinkable happens and one of those cloud services disappears, we have our content safe.  But now I also have to be sure that  I am really keeping in touch with the alternatives, so that if something unexpected happens, we are ready to move at short notice or pull out altogether, with as little disruption as possible.

How do you make plans for things like this? PC upgrades are one thing, but unexpected changes like delicious are not so easy to anticipate. Do we have a mindset that its OK to take on the new because the old will always be there? Does this mindset reach into areas other than technology in our libraries? And if so, what can we do to change this mindset?  Maybe a bit of panic like delicious is good for us, to get us motivated to investigate, but does it push us to reach out as far as we need to look, or only to the immediate need?

For me, its back to the drawing board for some of these things. Time to take a look at all our systems and processes, make sure they are free from unnecessary past weights, but are also flexible enough to move on or change if needed. That will also mean having a good idea of where we will move to as well. That will keep be occupied for a bit I think.

Kathryn has covered the days with our tweets, through a Cover It Live session at Librarians Matter. It is well worth checking out. So instead, I will go over what we covered in the two day workshop and outline what I got out of it, as a presenter and on the side participant.

Day 1 was Kathryn doing all the hard work. We began with a few introductions and then some get to know you exercises, which gave us and all participants information on their sector, their library size and the openness of their IT systems. It was useful information for us, but also for attendees as straight away they knew they were learning alongside people who came from pretty much the same sort of environment they were working in.

Here’s the fast forward bit. Kathryn did presentations on Web 2.0, Shift in power and Library 2.0 and after morning tea I presented on Web 2.0 tools. Which means to say we had a list of 36 types of tools which we had participants research and present back to the group. They had to explain what it was and why libraries should care, with me filling in the gaps.

Most of the way through lunch, I did a quick Twitter clinic, showing how to sigh up etc.

After lunch it was Kathryn again with eBooks, the library in the cloud and opening up the library. We finished with some futures dreaming exercises. Kathryn and I finished our day with a lovely relaxing dinner at Lygon Street.

Day 2 was me carrying most of the load, although I’m still convinced I had an easier time of it than Kathryn. We began with a recap and an indication of things that attendees would like covered (which I think we did).  We then gave them some time to think about three projects they would like to undertake when they got back to work.

I then presented on Library 2.0 and users and Learning 2.0 before Kathryn took us on a fun journey on Creating media. The end of lunch was filled with an informal Sharepoint sharing session for quite a few attendees and Kathryn and I did quick demos of both Word Press and Drupal as content management systems.

After lunch, I did overviews on Creating Social media policies and let them explore some online, then on Marketing and Library 2.0, Creating an online community of practice and by the time I got to Building a strong foundation, was pretty much exhausted.

Fortunately, after afternoon tea, we got participants to plan out an action plan for one project they were going to undertake once they got back to work (chosen from the three they had written down earlier), using the worksheet provided. They then had to practice an elevator pitch with the attendees at their table, giving them immediate practice at explaining their plans.

It was an exhausting, but ultimately very satisfying two days, mainly because:

• I worked with Kathryn to create and run this program. If you have to do something like this with anyone, Kathryn is your person.
• Passion takes you a long way. I was getting very tired by the 2nd half of the second day and had a sore throat as well, but my passion for the topic and helping others to see the value in these tools, carried me through and them along with me.
• Our attendees were a great group of people who were passionate in their own way. Passionate about their libraries and enthusiastic about the possibilities that could be opened up to them through using these tools. I really loved seeing them think of ways to get around restrictions imposed on them by their workplaces.
• The collaboration that happened between the attendees with similar interests or situations. Whenever we weren’t presenting to them or they were using their workbooks, they were sharing ideas, possibilities and more about their work environments. I think it was very encouraging for them to be able to spend that time with colleagues in similar circumstances and it was wonderful for us to see that collaboration happen.

As for what I got out of it:

• Felt lucky that I work with a fairly open IT environment, especially compared to pretty much all of our attendees
• Encouraged to create more media, particularly since discovering how easy it is to do so using Windows Movie Maker  (which I must get started on and soon – thanks Kathryn)
• A desire to find some more opportunities to collaborate with Kathryn and to investigate more options for professional development presentation content – either presenting or printed, with other colleagues – online or in my workplace (offers gratefully considered, lol)
• Inspiration to think outside of the box, which came as a result of our futures dreaming session and from hearing of our enthusiastic attendees plans for projects in their workplace.
• A need for rest. Fortunately, Easter started a day later.

I’m back at work this week and this whole event already seems like a long time ago.  But it has helped to fire me up further with possibilities and plans of my own, which makes me even happier to know that it was more of a two way process than I realised.

Check out more photos at Flickr.

So here’s my shameless plug.

It is with great delight that I will be presenting “Libraries 2.0: using Web 2.0 and new media to revolutionise your library or information centre“, with my Libraries Interact co-blogger, colleague and friend, Kathryn Greenhill from Librarians Matter.

So, if you:

• have a good-sized training budget (which many of you I know don’t)
• are wanting to learn more about using Web 2.0 in your library
• would like to see one of the best and most engaging library presenters in Australia at work (that would be Kathryn, not me)
• can attend a two day seminar at the end of March
• and either live in Melbourne or could get the package deal to get here for two days,

then we would love to have you join us and other attendees, for what we are planning will be a learning, collaborating, questioning, informative and hopefully also a bit entertaining two days.

</end of shameless plug>

We have recently added Chili Fresh reviews to our catalogue.  I like it, its easy to use, easy to add reviews, we have the weight of Chili Fresh reviews from around the world to populate our catalogue and they have some really cool social networking features coming soon.

Tagging from the Darien Catalogue

But Chili Fresh doesn’t have user tagging (at least not yet).  Which of course got me thinking about tagging.

A common problem experienced in public libraries and I’m sure in other libraries too, is when you have a user come up and say something like:

“Can you help me, I’m looking for a book that I have had before. Its about gardening, its green and its about this big (demonstration using hands).”

They can’t remember anything about the author, but sometimes they can remember more about the content.  In the above type of example, it would be something about vegetables.

Barring miraculous circumstances, (like you have read that same book), or the luck of finding said book on shelf or trolley in roughly the place you would expect it to be, the likelihood of finding it with that information alone is nigh impossible.

So my reasoning was that if users could tag our catalogue records with that sort of information, it we be of great use to both them and us in finding that same title in future.

A few problems with my reasoning as I pondered further.

First would be getting the users to tag the details in the first place. Although we have a few people (more than we expected) putting reviews on our catalogue, it is nowhere near critical mass.

Second, do you know how many green books about gardening, let alone vegetables, we have?

And finally, the piece de resistance.  You finally find that book that the user was so desperate for and the only thing they got right was that it was about gardening. As for the rest of it, the subject was hydroponics, the book was orange and it was a very different shape and size.

Now only if we could tag each item by its actual details as well as its perceived details, we might have something.  But by then, the tags will take up more than a screen of detail and would probably send the catalogue search feature into meltdown.

When we do get tagging (and we will somehow, someday), we won’t stop our users from adding this sort of information, but I guess only experience will be able to tell us if it will be of any help.

What sort of ideas have you had about new technologies, which might not work so well in a library situation?  Maybe we can help you resolve your problems around it. Would also love to hear your thoughts on this one.

Unfortunately for the organising commitment, they had a second last minute cancellation, but were fortunate enough to have a couple of people step up and show what they were doing at their library.  Danny was first.

Darebin Libraries Website – Danny

Their website redevelopment began about 18 months ago. Advice for anyone who has a website – take your website content, print it out as pages, put them on the floor and see if you can navigate between them easily.

Its all about content, content, content. It needs to be coherent, accessible, and minimal.

Everything on Darebin website has been developed in HTML or XML.  No plugins required.  You need to be sure that anyone can access your site, without needing the latest software versions etc.  See W3C guidelines.

Firefox has a HTML validator plug-in which will validate your code, against the W3C guidelines. If there are HTML or CSS errors in your website, then Google will drop you down in search results.

Need HTML fonts that anyone can read and contrasting background colours.

Social networking will only work for you if you have a great, well working website.  The social networking aims to bring users back to the library website, so you have to get that right first.

They use a content management system for their website,  Convoy CMS produced by Roadhouse, customised for Darebin.  Roadhouse also developed the new PLEASED website for public libraries on disability topics.

Vision Australia has a free toolbar to validate your website.

—————————————–

Fiona was the second step-in speaker.

Yarra Plenty Libraries Website Redevelopment – Fiona.

Their redevelopment is going live in March 2010. They are going with the  Biblio Commons Discovery layer to bring the catalogue into the website.  Keep the branding and the menus consistent with the website, even when it moves into the catalogue on doing a search.

You can create collections, mark for later and create lists, which can be public or private.  You are able to share and bookmark using a wide variety of Web 2.0 tools.

You can send messages to other users through Bibliocommons, follow them etc.  Can also block them.

It all looks very interesting.  The Bibliocommons website takes you to customer websites to check out.

—————————————————–

Pam Saunders and Elwyn Murray -  Talking about my generation – giving perspective on what their generation is interested in.

Pam Saunders  is gen X  and she has 10 library cards – a library junkie.  No one library gives her what she needs.  She lives in the city and the country.  She carries these cards in a wallet which also contains reviews, notes, recommended books, etc that she wants to get from her library.  She looks to which library can get it and which will get it to her the quickest.

Her first point of contact will be the library website.  Her impressions of library services, their reputations, will come from this. The best websites will be presented the same way that a house for sale is.  Pruned down, uncluttered.  Some libraries have other features that she is not aware of, because they havent sent them to her or she hasnt seen them on the library website.

Facebook – you can overload people with information that is not always relevant, so be careful about how much you dish out.  Don’t make her have too many user names and passwords.  Can find out interesting statistics about your Facebook users from Facebook itself.

Doesn’t like a big sign saying that you can pay your overdue fines online – not as a first thing. Put the positive things online, the not so delightful things should be tucked away – not unfindable, but not in your face.

Gen Y – Elwyn – uses the power of the Net to drive personal interest. Used Facebook to promote an event and got an unexpectedly good response.

Elwyn agreed with Leith’s earlier assertions, when you engage with people, you also engage with their networks. People attend events because they have an interest, because they know someone who is in it or because they know someone who is going.

You need to be personal in your approach, even if its in a broadcast medium like Facebook. Viral marketing plays a big role in promotion.

Things he is addicted to include: FFFFound – image bookmarking and Future Shipwreck – he also links to post things to Tumblr (microblogging tool).

Tends to shy away from institutions on the internet – wants to hear individuals’ opinions, not the company line.

Does a lot of buying online, reads a lot of blogs, doesn’t listen to the radio anymore.

Is he a library member?
Yes.

Why did they publish a hard copy of their book, rather than just online?
Easy to digitally curate things, but there is a different status level to a printed copy.  If you can buy it, it is a way of showing appreciation and a way to own the content, which is different to the online. Had a grant to do it.

So that was the day.  It finished with the LibMark Marketing awards – one of which was one by my library, for our teen blog  Quicksand. Woohoo!

Thanks to the LibMark Committee for an insightful and interesting day.  I will chasing up more than a few things for my library.

I’ve been thinking about blogging for a while now.  Even considered stopping altogether, but couldn’t bring myself to do it.  Although I’m not blogging as regularly, I still feel I have something to say and that this is one of the places I can say it.

Some of the reasons I have been blogging less, are that I am twittering more (most days and for most of the day usually) and I have been more writing away from the online, in the form of conference papers and articles, as well as continuing to do book reviews for ALJ.  I have 1 article and 2 conference papers on the go at present too.

I’m feeling less pressure to blog too, probably because of my increased presence on Twitter and Facebook – now I try to blog at least once a month, if not once a fortnight, but only when I have something to say, not just for the sake of it. Maybe I’m finally maturing as a blogger.

And just when I think about blogging less, I find the content to do 3 blog posts in 4 days.  Figures!

I’m far from being the only one thinking about how blogging is changing.  Iris Jastram (Pegasus Librarian) in her post The ebb and flow of my online communities talks about how, between chat rooms, Twitter and her blog, she is having trouble finding her centre.  I can relate to that.

Connecting Librarian was intended to be the centre of my online presence, but its now one of three main locations you will find me.  Its now becoming where I do my deeper thinking, whilst Twitter is where I have more of my interactions and conversations and Facebook is mostly just about connections.  Are others experiencing the same?

Meredith Farkas (Information Wants to be Free) in her post Whither blogging and the library blogosphere? laments what has happened to blogging in the face of micro-blogging.  I too miss the depth of content that comes with blogging and I have noticed a marked decrease in the frequency of blog posts arriving in my RSS reader.  On the other hand however, I love the immediacy and the contact that micro-blogging brings.

I twitter and then feed my twitters through to my Facebook status.  When I write a blog post, I twitter that.  So a blog post can be seen by people who read my blog, who follow me on Twitter or who have friended me on Facebook.  It becomes even more interesting when you start getting comments back on a blog post at each of these places as well.  So where is my centre?

I think that for now, my centre is Twitter – that’s where I spend most of my time in terms of an online presence, but I am not giving up my blog.  I still have many things to share and this is the ideal forum for that. Facebook is just another means of spreading the news from the first two and connecting with people that I can’t connect to otherwise.

So Happy Blogiversary to me and thanks to all my blog subscribers and readers. I am still amazed that you are following me and am grateful that you do.  Be reassured that there will still be blog posts, in the next year, although maybe not as often as I have in the past. I still want to blog though because I am still learning and discovering and find I still want to share all that I do, whilst “connecting new ideas and technologies with library service”.

Social media & Library Marketing

The strength of our libraries is our unique brand – which is the specific communities we each serve.  Mass marketing is no longer the key, it is now niche marketing. Even our top Australian TV shows only reach about 5% of the population.

The public visiting public libraries is a choice, not a requirement – really think about what that means.

Marketing is a requirement for libraries, but can be done in new and amazingly engaging ways through Web 2.0.  Examples included a Day in the life of Allen County – Allen County Public Library, Paint the town Read – PLCMC, Love New Jersey Libraries, Storypalooza – Gail Borden Public Library and many more.  We shouldn’t be worried about the sustainability of such programs, after all the technology is changing so fast. We should be more concerned about community needs – use short bursts to get our communities aware of their library.

Create an engagement calendar. Use regular events and holidays to create activities, using free online tools, such as image generators.

8 Steps to Marketing 2.0:

1. Educate – learn about social media
2. Experience – participate and join in the conversation
3. Envision – develop a 2.0 marketing plan
4. Engage – create social celebrations
5. Enable – help your library brand & content travel
6. Expand – play with multimedia
7. Explore – learn as you go & track success
8. Experiment, experiment, experiment

And to top it all off: “The best way to get your customers to market your brand is to allow them to promote (the library) by marketing themselves!”

2.0 Innovations: Passions to Practices

We need to be looking for reasons to change, not excuses for not changing.

Efficiency evolution – improving on what already exists – libraries are good at this. Evolutionary evolution – creating something new and distinctly better. Revolutionary evolution – radically changes business and culture.  Libraries are great at the first and have a long way to go before they are anywhere near implementing the others.

Four elements of innovation: creativity, strategy, implementation and profitability.  Innovation in libraries usually fails at the strategy – lack of buy-in being one of the unbreachable barriers reached there.

Innovative ideas come from focussing on quantity – not quality, collecting everything, getting out of the comfort zone and adding constraints to your thinking.

However, it can be not so much the ideas you need to focus on, but how to move those ideas through the organisation.

• Sell it – tie it to your mission and vision statements
• Create alliances – build relationships that will give you support
• Don’t ask for permission – either ask for forgiveness where the risk is all yours, or ask for support and share the risk
• Sell your vision personally – if you have to produce a report, follow it up personally – you can’t sell a vision on a piece of paper
• Find a champion – if not a supervisor, find a mentor – even if they are outside your line of authority

Implementation requires time, resources and scope. If there is a problem here, you need to revisit the strategy. The profitability comes with how the idea is enacted within your organisation.

Change is about leadership – shouldering it yourself. Change begins with me, leadership is taking the responsibility for moving things forward.

Well that’s it, apart from all the personal little notes I wrote myself about things to chase up for myself or for my library – and there are many of those!   All Helene’s slides are available from Slideshare and I recommend you check them out – they are well worth it.

So now that the gushing is out of the way, its down to what I got out of it.  And although I am well up to my neck in all this stuff and have been for a few years, I still got plenty of it, with sincere thanks to Helene, Kathryn and the other wonderful participants in this Masterclass (a few of whom I am now in touch with on Facebook and Twitter – hi!)

Exploring the shift

The shift from Web 1.0 to Web 2.0 has been about the shift from Find – seeking information, to Connect – community.

As this connection becomes more widespread and internet access becomes ubiquitous, libraries will no longer be needed for access – what will we be about then?

The first digital divide was about access, the 2nd digital divide is about:

• the ability to do smart searches
• the ability to validate soft information (eg. Wikipedia)
• the ability to find information via hot channels (eg. Digg, Twitter etc)
• the ability to understand the current culture of informal languages (ie. text messaging)
• the ability to get information to travel to you
• the ability to create and re-mix content
• the knowledge that learning is a continual process rather than an achievement

Interestingly I realised that I could not say with total confidence that I could do all these things, but I also know that the vast majority of my professional colleagues definitely couldn’t, so there’s a big challenge for the future.

Helene showed us the Library Meme map: which I will definitely be looking at more closely in the light of our library website redevelopment.

Library 2.0 Meme Map

Patron 2.0 was discussed as enabling our users to contribute content to the library website – a situation that requires radical trust.  We currently allow commenting on our blogs, after approval of course.  Could we relax that further and how else could we and should we be opening our content to our users.  Can we so easily let go of the reins, especially when we are only just now getting the hang of them?

Moving from 1.0 to 2.0

Personal movement is straightforward.  Moving your organisation is more difficult. How do you do it?

1. Learn to listen – show management what people are saying about the library and the technology eg. Google Alerts – find out what the conversation is and respond to it.Pay attention to user generated content and comments.
2. Learn to spy on yourself – get RSS feeds of content you present.
3. Join the conversation – respond to what’s out there.
4. Manage your online reputation – there is a move from organisational to personal brand, with organisations have a personal front. The shift has to be to building the reputation of the individuals, which then reflects on the organisation.
5. Create a home base – a place from which to build your online reputation. A website, blog, Facebook profile, etc. Build it on your own name, engage your passion, start commenting, link & trackback, join other communities, create connections with yourself (between your online presences), continually engage with others. Its not a one off process, so you need to have a strategy.

Does your library’s mission statement translate into the online environment? If not, what has to change?

On a different tangent, I had to agree with Helene that users see the library’s website, not so much as a distinct virtual branch, but as an extension of their local library.  We experience this in our everyday virtual contact with ours users.  Which places an interesting perspective on getting management support for the library website and how to present it to our users, when each of their perspectives can be very different.

And thus ended day one.  For those who are interested in more, Helene has made her presentations available on Slideshare.  In the meantime, I hope to get my notes on Day 2 up soon, so stay tuned.

I began the day at the State Library of Victoria with friends and colleagues from other public libraries, to talk to the Shanachie boys about what we are doing in Victorian public libraries. I had to leave early to go and present at NLS4 – my presentation is linked from the presentation page. After I had done that, I headed back to SLV for the Shanachie guys and ended up joining them for a tour of the State LIbrary of Victoria and lunch. Check out the photos on Flickr.

Then back to the conference for the days end and then for the Cocktail Party which was held at Experimedia at the State Library. Drinks, finger foods and fun games got us all talking with friends we hadnt met yet. Presentations were made – Kate Davis from Gold Coast Libraries received the Metcalfe Award and Rachel Crowe the ALIA Aurora Scholarship. More photos of this too on Flickr.

Another day of NLS4 tomorrow, which will include a presentation from Erik and Jaap. If you havent checked out the Shanachie tour, I highly recommend you do. And if you have never done a tour of the State Library of Victoria, I suggest you add it to your list of must dos- its an amazing building.