Freak out, geek out or seek out: trends, transformations & change in libraries – David Lee King

New book coming out next year – Face to Face – connecting with users online.

Was at NLS #5, lots of energy and enthusiasm. Saw lots of good ideas there.  Also had lots of staff telling him that they take their ideas back to their libraries and get told NO. Got told a few times that their IT guys are Evil!

Mentioned Grove Library and Community Centre – doing sustainability type things underground. Have movable, comfortable furniture. Don’t have a ref desk, but have staff workstations located around the library as the staff are circulating. They moved shelving and furniture to make room for the community.

Can be a bad place to be freaking out – not good for anybody. Should we be geeking out – as soon as it hits market? No, should be testing out for our users. We need to be seeking out.

Personal technology has changed dramatically in the last twenty years. In libraries, we have online resources, new technologies, new collections and new user expectations, online resources. Gone the way of the past: floppy disks, typewriters, film cameras and watches seem to be on the way out, at least for some.

One big change is we now have competition. Thirty years ago, the only place to get answers or borrow books was the library. Book stores have gotten big and offer many of the same services – they do storytimes, read books, enjoy coffee. Breaks down in the reference question department. If you want something fast – Amazon. They are a big competitor for us.

Not so much competition, but a change that has messed with libraries, is that newspapers are disappearing from print. In US, 120 newspapers have already changed from print to digital. On the Newspaper extinction timeline – it is expected that Australia will no longer have any print newspapers by 2022.

In US, they have rent DVDs from a vending machines on the street. But they don’t have the older titles. Competition for us. E-books, are the same. Overdrive now offers Kindle compatible ebooks now for libraries which maybe helps ease the pressure if we offer it.

Tablets, notebooks and laptops are taking over from desktops. Google has taken over from the ready reference collection. The positive is that it frees us up to answer the deeper questions, that’s if they know to come to us to ask. And then there’s the smart phone – which does everything!  Including making phone calls!

Tech changes in libraries – in the past included fiction, electricity, phone reference, copiers and then in the 1970′s we got our online catalogues and in the 1980′s the PC took off, the 1990′s the internet appears and in 2004 it was Web 2.0. The three biggest destination sights now are Facebook, YouTube and Twitter, which were created in 2004, 2005 and 2006.

Emerging web has changed dramatically and has nothing to do with technology – it is about connecting people. It is real time, decentralised (can visit library on the web, without going to the website), its multimedia (line between newspaper and TV websites are blurring). Every company is a media company – we write articles, create content, pushing out our wares. Emerging web is very mobile – the web is in my pocket – but it should also be that the library is in my pocket. Mobile websites for libraries are a valuable tool – want it to be useful for people who want to do a task quickly – renew, ask a question etc. Emerging web is social, its two way, public with global reach, so need to be careful about what you say – if you can’t say it in person, don’t say it online.

David is Digital Branch Manager, he has a department – IT and a concept – Digital branch. He is a community manager, he scans the horizon, he is executive editor, long range planner, manager, evangelist and he answers the tough questions.

His 3 realities:
1. all services will be physical and digital – not so easy to achieve eg. storytimes
2. we’ll use the web to build unique stuff
3. to some, the digital branch will be their only branch – can place holds and pay to have them mailed out

Content – digital branch has to have things for people to see, do, read etc when they visit. They have catalogue searches on their website as well as their Facebook page. You can subscribe to their blogs by RSS or email. Blogs have photos and info about their blog contributors, so you can focus on the content you enjoy most. Photos they have on Flickr and YouTube are also reposted on their website in their blogs etc.

Community – how do you do community in a digital branch? They have instant messaging reference (using Meebo) and get an answer (if the library is open) – on both their website and embedded in their catalogue. Need to have a front door – that’s dramatic, but every page on the website is a front door, as well as Google, YouTube, Flickr, Facebook, Twitter are also front doors. We have many digital borders.

Conversation – lots of discussions going on, between staff and users and between users. Conversations on the digital branch include the instant messaging widget, email reference, comments on the blogs (good and bad – which provides opinions and can help you continue the conversation), Facebook comments, Flickr comments, Twitter. Will follow their customers that follow them on Twitter, because they want to focus on their local community. Will celebrate achievements – they sent out a T-shirt to their 1000th follower.

Can have vanity searches for your library, town, postcodes and things like reading etc. Find out what the community is talking about. It gives you an opportunity to step in if you see they’re talking about you, but not talking to you.

Tackle change – ideas to get started thinking about it. A lot of libraries are not seen as relevant in our communities. They go to everyone else, before they come to us and only if they remember. We need to be first. How?
Model the way – you better be doing it first if you expect your staff to be doing it, everyone needs to be on the bus (Jim Collins book – “Good to great” – if you don’t have the right people on the bus, get the wrong ones off and get the right ones on) .

Our websites, our buildings, our services need to be as easy as a light switch to use – so that they don’t have to think about what’s going on – libraries have to stay out of their users way, unless they want to deal with you
Know your patrons – know what they are doing in your buildings, on your PCs, on your website – it can help you with designs and redesigns. It also helps you to know who doesn’t use your library. Find out where your non-users are and then market to them.
Online services have to reflect physical – no “will answer your email within two business days” on your online reference.

If we don’t change, we will die and some libraries in the US are already closing.

As print books slowly disappear and ebooks come to the fore, we will still need libraries, we will still have jobs – our patrons will lead us to where they want us to go.

Finding time – “what do you want me to drop, so that I can do that”. Its not about that, its about changing focus – what is the priority of your library and concentrate on that first, then if there’s time left, you can do other staff. If you can’t, the other stuff will fall to wayside and that’s not necessarily a bad thing.

Its about the user ultimately and they are online – so we need to be there.

Question: Improvement in catalogue, that negates the need to have instant messaging in catalogue. They are getting a new OPAC, which will meet that. There are overlays, and plugins that can be used to improve catalogue response.

Tablets and roving reference experience. Staff are answering a lot of questions when they are roving around, working well.

New website – can we get immediate content on there. Yes, it is possible, consult with your website provider (small library – Council IT).

Sustainability – what are you doing? Measure use against work input. Have service – personalised reading lists – fill in a form and a librarian will compile a personalised reading list for you, to meet your needs. Wasn’t getting a lot of use, so they re-jigged the form and marketed it and already the response has been good. If it doesn’t improve, they will stop the service.

What is the one next big thing?  Fun – thinks he will be wrong. Google + – just gone public in the last few days. No organisational pages yet, but that will come. Very different to both Twitter and Facebook, so there is definite potential there. Very closely tied to Google Apps, which is potentially a huge change – brings together Facebook, Microsoft and wiki-like content.

His current book: Designing the digital experience.  Website: www.davidleeking.com

Putting IT back in reality – Hamish Curry, Application and Online Learning Manager – State Library of Victoria

Mash-up idea – take photos and put them on top of each, as you rub the them on your  iPhone, you rub down through the years and see the space/place as it was going backwards through time.

Contact: hcurry@slv.vic.gov.au @hamishcurry  slideshare.net/hcurry

Statements heard from people he has spoken to about the SLV: ebooks must be killing libraries, this digital stuff must be making your job hard, guess no-one wants to go the library any more, bet your numbers are down.

Reality – the worst game ever! IT can help augment the experience. Smart phones, tablets are helping to do this. Extend the experience – after this you will look further, online of course. Enhance the engagement – you may tweet your own thoughts and ideas which enhances things.

What breaks assumptions over expectations? How can we get people to come in physically or online, to see for themselves. Seeing is believing, but you have to not only market, but be able to back it up in reality, to participate. They have to also have a social connection, not with the building, but with the people in the building – with people in the library who they believe are more honest and authentic.

Instead, you can offer surprises – offer them something they don’t expect. You need to do things that make your users curious. Give them a chance to discover – so that they end up owning it – even if we miss out on getting the credit. Let them make connections, both to people and to the place.  Learn – check out Happy Planet Index: http://www.happyplanetindex.org/ – number five is learning. So very important to ensure people keep learning. All this will keep people coming back.

Do something unexpected and make it cool, both in the physical and online environments. (I geek the library).

Always offer silence, trustworthiness, answers, quality and Wi-Fi. Quality, means finding the balance between doing it right and do it quickly.

From the community section on SLV website – helps embed them back in with their users.

Digital is not so scary – we are still trying to make the worlds information accessible in our pockets – but has moved from a miniature library in a matchbox, to online – the only difference is that we use mobile devices to access it and the content has been outsourced.

Technology has really shaped learning and literacy. We can talk to anyone at any time. We can work together from anywhere at any time. We can connect with people anywhere, any time. The curriculum has had to change too, but teachers are struggling to keep up with these phenomenal changes, so that they can lead young minds. They are getting on board and librarians have to do so too.

Information has changed, but even though trusted sources are always the best, they are not the first two results on a Google search, where people think they are trusted sources. There is so much learning now available on the web, not just content, but ways of providing learning – eg. Video conferencing. Information scarcity has changed to information complexity. Clay Shirky – “Its not information overload. Its filter failure.” This is what librarians are great at and we need to be able teach everyone.

Khan Academy – www.khanacademy.org – 2500 videos to teach you just about everything. Some good, some bad.

We are answer rich, but question poor. (Susan Greenfield – “Quest for identity in the 21st century.”) Hamish has great admiration for reference librarians who deal with people who have done the search but cant navigate what they found, or find the answer they seek.

University of Sydney has created a great range of engaging resources to help people to search and filter. SLV has done the same with ERGO (http://ergo.slv.vic.gov.au/). Designed for students, but stats showing that teachers are finding it very valuable.

Hoddle Waddle (http://www.slv.vic.gov.au/explore/student-teacher-resources/hoddle-waddle-education-kit) – program to help students navigate 50 sites in the CBD in a day. Not taken up initially, but once they made most of the content Freemium, bookings have improved and all the resources are being much better used. Teachers are now presenting on the program at conferences. They are now considering offering it as a public program, for cultural visitors to use it. Improvements in progress including mobile contributions using Broadcastr. ARIS is another app which does something similar. As augmented reality becomes more mainstream, there will be even more opportunities to put IT back into reality.

Change involving technology, needs not only the tech, but also a cultural change.

Interaction with inanimate. SLV playing with QR codes – used it in a gallery to see how people
use it. There are also Google Goggles, i-nigma, Red Laser, Photosynth – a 360 degree mapping app.

Risk: Partners and programs – risk is not a dirty word, being risk adverse – makes you slow and inflexible – wont do anything because we could get it wrong, it requires trust of the organisation in their staff, motivation, relationship – always remembering that shift will happen.

If you don’t step in and do it, someone else will – and they not present what you think should be.

Some tools to do this: RSS, Twitter, Google +, Facebook, Yammer. Half of SLV is now on Yammer, after starting with 5 a year ago.

Networks are always changing – online mimics what nature does – new networks develop and old ones die and drop away.

“Use the force, Luke”. – Obi Wan Kenobi. We need to harness the world around us. We want to be able to pull people on site and push them online. Don’t create your own social space, go to where your users are already. Need to occupy multiple spaces to access different audiences.

Sometimes you need to prepackage content and bring it to the fore, to make it easier for people to access and to bring our collections alive.

“The more you learn, the more acutely aware you become of your ignorance.” (Peter Senge – “Fifth discipline”) SLV programs: TedX Melbourne and now happening around the world, but it pulls people in and engaging with you, Personal Learning Network with SLAV teaching teachers and teacher librarians about the online world.

Its not so much I Communication T, but change as the C in ICT. We need libraries to be FUN – not just the physical, but the online as well. Need to know what the drivers are, have to be prepared to play and technology has a role. (Night at the Mitchell Library video).

Video games are changing how things work. They have play, replay and experimentation, they involve risk and reward, they can be integrated experiences and augmented experiences. The only difference between chess and video games is a shift in format – the skills and experience are very similar.

International initiatives – Find the Library at NYPL, National Gaming Day in US Libraries, Freeplay at SLV.

Merge and mirror programs – a fusion between what they experience in one space and are further enhanced in another. Transmedia – can stand alone (eg. Facebook), but can also be linked to draw people to other spaces. Hacks and Library Apps can also be used to enhance experiences.

Data is becoming sexy as people are presenting it differently. eg. Infographics, Library Hack, Open Government Data.
“But problem solving , however necessary, does not produce results. It prevents damage. Exploiting opportunities produces results. ” (Peter Drucker – “The Effective Executive”)

“When people in motion, meet a library in motion, anything is possible” – Director Stockholm Public Library.

Our library has five blogs, four of which are hosted by Blogger. To make the most of this content, to ensure that people are seeing it when they don’t know about the blogs (and many don’t, regardless of how much we promote them), we feed each of them to our library homepage. (the fifth is already there)

We were wondering how effective this was and started doing some statistical analysis. Up until recently, we only counted visits to the actual blogs at  Blogger and to our news blog on Drupal.  The statistics were better for some than for others, but one of our blogs was quite low and it was getting a bit discouraging, when you considered the effort that went into creating both the blog and the regular content that goes into it.

So I took another look at the blog content and how it was being used in various locations.  Between readers of the actual blogs (counted using Google Analytics), subscribers (using Feedburner) and then reads of the blog posts on our website (counted using Drupal Statistics), we found that our blog content was being read by anything up to 300% more than just at the blogs alone!  Quite eye-opening really.

And this doesn’t count the people who just scan read the summary of each post as it appears on the library’s homepage. The Drupal only counts a read when the post title is clicked on and the reader goes to the full-text of the posts (which is also on the website).

So we have this great content, being utilised in numerous locations and getting a much wider audience, with little effort from library staff, due to the joy of RSS feeds. (gotta love em).

Then back in August, Brian Herzog posted on his blog Swiss Army Librarian – Visualising the flow of my library’s information online and I pounced on that idea.  His flowchart came after their Facebook page launch and so I created one for our library, to help convince our management that we should launch our Facebook page.  Their reasonable concern was that it would be too staff-intensive for too little return. The flowchart was designed to show that staff time would be minimal and after some guidelines on management of the page were created, we got the go ahead to launch.

Here’s the flowchart I created:

We could have automated the process further, by posting the feed from our library news blog straight to Facebook, but decided against it. Instead, we post that content to our Wall, in a bit more of a casual voice, which gives us the opportunity to engage more personally with our Facebook page and our fans.

The flowchart has also given us some areas to consider improving in and things to consider if we ever expand our online presences to include sites like Twitter, Google Plus and others. (after all, who knows what the next big online thing will be!)

Can we use this concept for other information flows?  I am thinking of doing one for my personal presences, seeing where I can maybe get a more consistent message out on my various networks.  But that’s a task for another day.

How does your library’s online information flow work?  Would love to hear any ideas you have that might help us change or improve ours.

And thanks Brian for the awesome idea!

Last year I was in an Acting Branch Manager role, early days, so I had something to talk about pretty much every day. This year I am back to my old job, so once I had committed to doing this, I had to start thinking about what I would blog about. Fortunately, I have had inspiration from many sources, so I have enough topics for a week or so, after that, we’ll see.

I don’t know about you, but just as I have many different faces in the physical world (wife, mother, librarian, church secretary, community group library coordinator, volunteer school book coverer, dog owner, cats owner, Auskick parent, etc, etc), I have now developed (although it took a few years) a few different online lives too.

What got me thinking about this was a chat a had with a friend on an online games site I frequent. This lady lives in the US, we met on this site and all we do is play scrabble against each other and chat. I mentioned something in one of these chats and she was surprised, as in all the time we had been talking online, she hadn’t know this about me. (and no, its nothing scandalous )

So I started thinking about how I segment my online life – I am on Facebook with a wide range of personal and professional friends and colleagues and on Twitter with mostly professional friends and colleagues. But then I also frequent two games sites, a couple of fan fic sites, a community group forum and that’s about it (light on I know, compared to many others).

And I realised, that the online is just a digital version of my physical life. Just as I know and interact with many people in the physical world, who only know me at the point at which we interact and around the subject of that interaction, the same occurs in the digital. And I pondered, is this a good or bad thing – both physically and digitally? Do I want people to know me more in either world, or am I OK with the very narrow picture they have of me. Am I happy with the narrow picture I have of them? Should the digital world be different to the physical, or is it really, as I am finding, just an extension of it.

For me, I think I am mostly happy with my lines of separation. As time develops, the boundaries may expand (or contract) with different people, but I think there is value in some level of anonymity in areas in which you are not deeply immersed or committed. What do you think? Should it be different in some way?

Uploaded to Flickr on January 18, 2005 by loufi, Attribution 2.0 Generic

I was managing to live with that to a certain extent, as I was still communicating with my online friends in a lot of instances via email. But now I am experiencing problems there. I don’t know if people are just as busy as I am and havent’ been able to answer, or whether emails are disappearing into the ether, but I am only getting limited email now and I am beginning to feel digital isolation.

What do I mean by digital isolation? Feeling out of touch with my online friends. Being able to see what is going on with them in the odd times that I do get onto Twitter, but not being involved in the ongoing conversations that are happening there and so feeling more like a spectator than a participant. Have you felt the same way in the digital world? What was your situation and if you dealt with it, how did you? For me, I am going to work out if my email really is an issue at present and be more proactive and thought-filled about my online interactions – work harder at making it work for me. I guess it is like any relationship, it takes work. And BTW, its Happy Blogiversary to me. On the 29th July 2005, Connecting Librarian was born. When I first started this blog, Facebook and Twitter weren’t around and email was the only way to communicate with my online peeps. Thank goodness things have changed!

My blogging of course has gone through the roof.  So far in this challenge, I have posted more in a month than I have in a year, but I’m grateful, because it has kept me in touch with my library colleagues, even as I’ve lost touch in other ways.

The main one I’m missing is Twitter and I am feeling in on two levels. At Twitter itself and on Facebook because my feed goes there as well.

Why? Well when I worked part-time, I spent a lot of time in front of the computer, both at home and at work, so it was easy to have Twitter open and just check it periodically. I use Twitter as a constant presence.  However, in my new role I am not near the computer anywhere near as often, either at home or at work and when I am, I usually have a long list of things that need doing (by yesterday!) and so Twitter is usually one of the last things on my mind.

And I’m missing it. I’m missing the constant presence of my friends and colleagues just brushing against my day. There for a bit of support, to keep me informed, amused and in touch with the wider world.

So I’m going to try something different with Twitter. I never really liked the idea of dipping in and out of Twitter, I did like the constant presence idea. But at the moment that’s not possible. So I’m going to try it. I apologise if that means I’m not around to respond to a DM or @ mention as quickly as usual, but I would rather do this than miss out altogether.

After all, its likely it will all change again in future.

Reputation by krossbow on Flickr

The first was news I shared on Twitter. I didn’t think much about it as my Twitter posts are protected. There was no real damage in the news, I just forgot that my Twitter feed was also going to Facebook, so the news got out to a wider audience,  sooner than I had planned.

The second was about my Blogger account. Connecting Librarian used to be on Blogger, but when I decided that I wanted to do more with my blog, I created my own domain name and exported all my blog posts across to it.  However, my old Blogger address still remains as a marker, referring anyone interested to the current location.

Recently,  I got an email from someone I didn’t know, wanting to take over that blog address. I politely declined.

So why are either of these things a problem? Because my online reputation is important to me. Lots of people know about me and what I do through my online presences. Lots of people know me only online, having had no contact or very little contact with me in person.  I have established an online reputation through my name and through the name Connecting Librarian.

Its also important to me because online is where I do the vast majority of my professional networking and I don’t want to undermine the professional relationships and more importantly, the real life friendships I have established online.

In the online world, it is extremely difficult to apologise for a mistake or to re-establish your reputation. Case in point: Catherine Deveny recently being fired from the Age for comments made on Twitter.

I know I have a reasonably good reputation online. How? Because occasionally in real life, I get chatting to or introduced to someone who says that they have friended me online through Twitter or Facebook or follow my blog. I still grin like mad when I remember that I got that sort of response from Karen Schneider when she visited for the VALA 30 year Anniversary series in 2008. I also get the odd email from someone looking for some assistance in whatever way, hoping that I can help or point them in the right direction.

So I don’t want to do anything which will seriously compromise my online reputation – such as saying something in an unwise or untimely manner, or doing something which could undermine my Connecting Librarian brand, like giving up my Blogger account.

So I have had a bit of a wake-up call about being a bit more cautious in what I share and keeping this more in the back of my mind as I deal online. I plan for this not to change what I do dramatically, just make my hopefully do so with a bit more wisdom.

So have you had any online reputation scares or offers? How do you protect your online reputation, or if you don’t, why not?

I’ve been thinking about blogging for a while now.  Even considered stopping altogether, but couldn’t bring myself to do it.  Although I’m not blogging as regularly, I still feel I have something to say and that this is one of the places I can say it.

Some of the reasons I have been blogging less, are that I am twittering more (most days and for most of the day usually) and I have been more writing away from the online, in the form of conference papers and articles, as well as continuing to do book reviews for ALJ.  I have 1 article and 2 conference papers on the go at present too.

I’m feeling less pressure to blog too, probably because of my increased presence on Twitter and Facebook – now I try to blog at least once a month, if not once a fortnight, but only when I have something to say, not just for the sake of it. Maybe I’m finally maturing as a blogger.

And just when I think about blogging less, I find the content to do 3 blog posts in 4 days.  Figures!

I’m far from being the only one thinking about how blogging is changing.  Iris Jastram (Pegasus Librarian) in her post The ebb and flow of my online communities talks about how, between chat rooms, Twitter and her blog, she is having trouble finding her centre.  I can relate to that.

Connecting Librarian was intended to be the centre of my online presence, but its now one of three main locations you will find me.  Its now becoming where I do my deeper thinking, whilst Twitter is where I have more of my interactions and conversations and Facebook is mostly just about connections.  Are others experiencing the same?

Meredith Farkas (Information Wants to be Free) in her post Whither blogging and the library blogosphere? laments what has happened to blogging in the face of micro-blogging.  I too miss the depth of content that comes with blogging and I have noticed a marked decrease in the frequency of blog posts arriving in my RSS reader.  On the other hand however, I love the immediacy and the contact that micro-blogging brings.

I twitter and then feed my twitters through to my Facebook status.  When I write a blog post, I twitter that.  So a blog post can be seen by people who read my blog, who follow me on Twitter or who have friended me on Facebook.  It becomes even more interesting when you start getting comments back on a blog post at each of these places as well.  So where is my centre?

I think that for now, my centre is Twitter – that’s where I spend most of my time in terms of an online presence, but I am not giving up my blog.  I still have many things to share and this is the ideal forum for that. Facebook is just another means of spreading the news from the first two and connecting with people that I can’t connect to otherwise.

So Happy Blogiversary to me and thanks to all my blog subscribers and readers. I am still amazed that you are following me and am grateful that you do.  Be reassured that there will still be blog posts, in the next year, although maybe not as often as I have in the past. I still want to blog though because I am still learning and discovering and find I still want to share all that I do, whilst “connecting new ideas and technologies with library service”.

Off to a cautious beginning in November 08, culminating in the launch in the last week of May 09, my partner in crime and manager at work – Linda and myself have built our new library website, using Drupal – an open source content management system.

First off, some quick explanations.  Drupal is a content management system (CMS) – a software package that enables the user “to easily publish, manage and organize a wide variety of content on a website.” (Drupal 2009)  CMS’s can be used to organise many different types of digital content, but ours was to be used for the library website.  Drupal is also open source, which means the software is free and there are many modules which can be used with it, which have been developed by the programming community around the world.

But let’s start back at the beginning.  Our library website was long past due for an overhaul.  It needed a new look and a bit of content reorganisation.  Some of the dross needed to go and we needed a bit more glam.  The website hadn’t had any more than a minor tweak and small additions since 2005 – a long time in web terms.

We had been looking to use a vendor product which would enable us to have a combined OPAC and website, but unfortunately that didn’t work out as hoped and so we had another look at our options.  We narrowed them down to two, either in-house development using a content management system or purchasing an out of the box CMS.  It was agreed that it would be done in-house and Linda and I began looking at our options for open source CMS’s.

There were many options there also, but again we narrowed our choices down to two – Drupal and Joomla.  Both had a lot going for them – including compatibility with Web 2.0 tools, WYSIWYG functionality and much more. We opted to go with Drupal, mainly because it had a large library user base in the US which we could use for inspiration and help and for the access to local support from our ISP. It didn’t hurt that my husband, a computer programmer was also using it to develop a website.

So having made the decision in November 08, it was time to get started.  We developed a timeline of learning about Drupal, developing the new website and moving the content over.  As with many projects, the plan was revised a few times and although the project never worked the way it was planned in terms of what activities happened when, we were pretty much right on the dot for the timing of it all.

Our next step was to work with our ISP – Vicnet, to get Drupal installed and ready for us to start building the new website.  They were incredibly supportive and helpful throughout the whole process and got us out of a couple of interesting situations which could have been very problematic.  Initially, we had at the software installed on our part of one of their webservers, but when we needed a more current version of PHP to make things happen, it moved to one of their development servers.

And we were off and running.  Problem now was – how do we use this thing?  It was installed for us, we had IP access and log-in details, but very little clue about how to work with this software.  The clue that I did have came from working with the blogging software Word Press, on both my blog and Libraries Interact – thank goodness for that experience alone!

So we did what all clever librarians do in these situations, we looked for resources to help us learn about this wonderful new toy we had to play with. This ended up being mostly a decent book with great instructions on how to do various tasks, a great series of online videos and Drupal forum posts.

That’s enough for this post.  Stay tuned for the next enthralling episode, where we really get down to the nitty gritty of building the website.

I have been exploring lots of social software online in the past 3 years or so and I think I am finally settling into a few selected ones that I am enjoying. The places I spend at least a little time everyday are Twitter (feel free to follow me - tango2), Facebook and a gaming site Gold Token, besides the several email addresses I monitor for myself, my work, hubby’s business and my church. I also believe in this blog still, although I am not posting as often, probably for a couple of reasons, which I will go into later.

http://oedb.org/blogs/ilibrarian/2007/11/

I tried Library 2.0 on Ning, but there’s only so much you can do online and I find that most of the people I want to be in contact with are on Facebook. I never registered for Linked In, never felt the need because of my Facebook connections. And Facebook has great word games, although I could do without the vampires, zombies, knights etc. I use IM mainly at work, but not much at home, probably because I don’t have many addresses yet, so that could change. I love del.icio.us, but at home I am using it more as ‘I want to know where these websites are when I need them’ account. At work however, I am having a ball, using it for our Olympic Games links. And don’t get me started on podcasts and RSS feeds (both of which I love).

I want to do more with my Library Thing account, maybe integrating it more with my blog, like I have with Twitter, the same with my Flickr account and I haven’t gotten into YouTube or any equivalent yet, except as a regular viewer. We’ll see what happens though. Still that’s a lot to be using and trying to keep up with on a regular basis.

I have a feed from my blog going into my Facebook and I have integrated my Twitter feed into my Facebook and my blog because I don’t want to be concentrated in one spot. I like the idea of being able to be seen and heard in a number of places. Exhibitionist maybe, or maybe just a librarian to the core, making it as easy as possible to find that information. Dispersing my twitter feeds means that have to open them up, which for some people is a legitimate privacy concern, but I can live with that. Again, I guess its the librarian in me that just wants as many access points as possible. On the otherhand, it means that I can’t discuss everything that I may want to (ie. the odd rant), as it would viewable by all, including those about whom I am ranting, but that’s the price you pay.

So why 2008 in the title? Because all this will change. Two years ago I just had the blog, email and a bit of IM. Delicious was something new on the radar for me then too. Its only in the last year that I have really got immersed in Twitter and Facebook. So who knows how the landscape and how I choose to use it, will change in the next year.

So I guess I’m saying, that I plan to be found online in these places: my blog, facebook, twitter, delicious, flickr, library thing (getting there anyway) and that’s enough for now. I like being in all those diverse places, but I also like my content coming together in one place, to give a big picture view, so that’s where this blog will still play a big part.

The blog as I said earlier has been quieter, for a number of reasons. Firstly, because I am spending time in the other places I have mentioned, secondly because I have been doing some presentations, writing papers and have just finished a couple of articles (waiting to hear if they will be published). Thirdly, the big changes that seemed to be happening and happening fast with Web 2.0, seem to be slowing down a bit. Comes from being on the cutting edge I guess, we are now just waiting for everyone else to catch up a bit before we move onto to the next big thing – or maybe we’re just waiting for the next big thing to appear? Or is it just me?

So how do I manage to keep up with all this. I don’t know really. But Clay Shirky, author of “Here comes everybody“, has some thoughts on that. I really recommend you take the time to watch this video, where he explains where the time comes from. Its worth the 15 minute investment (and I really must get the book and stick it on Library Thing).

Anyway, so now you know where to find me. And wherever you go looking for me, you can be guaranteed that you’ll be able to find out what I’m up to. Whether or not you want to, is entirely up to you!

This cartoon is one of a series from Unshelved, using the PC/Mac ad premise. They are well worth checking out, as is the series in general. Good for a laugh and sometimes very close to home as well.

That’s one thing that got me thinking about library websites. We are about to redo our library website. Its been 3 years since the last restructure and we haven’t done much with it. Not saying its static or anything – we have added new content, deleted old stuff, kept things current etc and we have even added 2 blogs in that time – a general behind the scenes blog and recently a local history blog as well as adding Google Maps for our branch locations and bookmobile sites. We even have a Flickr account with a small collection of photos from one of our branches – due mainly to its recent renovation and relaunch. That puts us a bit ahead of the curve in our state, as there are only 4 public library services (out of 45) that are blogging at present.

I’m not happy though, because I want more.

I want our website to be more than an online brochure and I would love it if the treasure that is available there was used more. Our catalogue is getting great use since our change of library system earlier this year and more importantly the elimination of reserve charges. Our catalogue is shared with a consortia of 9 public library services, so not only can our patrons place holds on our items for free, but for almost anything from any of the 8 other library services in the consortia also.

Most of our patrons come to our website to get to our catalogue. Totally understandable, its our stock in trade. Even with the improvements in our catalogue through having a new system, with the blogs, the google maps and more, we still have a mainly brochure type website. If we are to engage our users and attract new users, who may only visit us virtually, we need to do more.

And they are there to engage. The Australian Bureau of Statistics has been releasing statistics from the 2006 census. In our last census in 2001, our 2 local council areas had home PC ownership at about 21%, which was significantly below the state average. This census the question changed to home internet access and both our council areas were pretty much on the state average of 62%! And that is just home access, not access through school, work, the library or other locations. I am pretty sure that the percentage of our population with any sort of internet access that they use regularly is a lot higher than 62%.

We do have plans however. We plan to have a website which integrates the catalogue into the front end, not as a link to a separate location. We want more blogs. We plan to offer more RSS feeds, not only from our blogs, but also to new titles added to the catalogue etc. We want to post polls to get more feedback from our users. We need more Flickr photos and I am playing with what potentially could be our first podcast.

I would love to get the Library Thing tags on our catalogue, do podcasts and vodcasts of in-house seminars and maybe go out and do things too. And there’s a lot of potential in SMS or IM services also. Then there’s profiles on Facebook and/or MySpace, videos on YouTube, etc, etc. I could also go on about patron tagging and reviews etc, but this post is already long enough as it is.

But I feel like these things are all add ons to what is still essentially at its core, an online brochure at present. Whether our new website form will change that, I don’t yet know. I know we need the static information about branches and services, but is there another way we could be doing it? Can we change what a library website is at its core? If we can, how do we that and what does it look like when we do?

And who does it? I am only one person, working part-time. At present its me and my manager who do the website and there is never enough time in the day to keep current, let alone get ahead. Even two of us can’t make all this happen.

However, on this point I am happy to report that help is at hand. As a result of the State Library of Victoria coordinating the Victorian Public Libraries Learning 2.0 program for public library staff statewide, we have taken several steps in what I think is the right direction for our virtual services. Our local history librarian is now blogging local history and is doing a great job – after only a few weeks she has an armload of posts, with dozens more in reserve. A couple of our other staff are going to show a YouTube video as part of a teen Christmas wrap workshop they are running. Both great ideas and just the tip of the iceberg. We have more staff enthused and ready to go – waiting I guess for us to tell them how. (I must really get onto to that and soon…)

We had 44 staff enrolled in the program, which has just officially finished, with a third having completed it. If we are coming out with these ideas already, how many more might we expect, as others complete it in their own time, or as we get the other 42 staff to do it sometime in the next year.

So when I started this post, I was feeling a little frustrated, but now that I have had my rant and seen the positives that are happening, I am feeling a bit better. My biggest concern now is how to make our plans come to fruition. However, if we can get more of our staff as enthused as just a few of ones who have completed the program are, start tapping into their enthusiasm, ideas and skills more – we might just have enough people to be able to pull it off. This and more.

So thanks for sitting through my rant. If you or your staff haven’t done the Learning 2.0 program, I highly recommend it. Its hard work and can be time consuming, but its inspiring, challenging and fun! If you have any solutions for my brochure dilemma, I’d love to hear them. If you think I’m full of it, impatient etc – please let me know that too (but nicely). I won’t necessarily agree with you, after all, we have to have dreams and we have to aim high, but I would be interested in the feedback. Anyway, I’m back and have a lot to say it seems (just from the length of this post).

If you would like to read more on library web presences, besides the Unshelved cartoons, the following posts contributed to my thought processes – I recommend you check them out.
Technology Storm – Michael Casey and Michael Stephens (Library Journal)
Website or presence? – Kathryn Greenhill (Librarians Matter)
Ignoring our digital community – David Lee King

Stay tuned – I’m keen to waffle on more on other topics and won’t take a month to do so next time.