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VALA 2010: a reflection

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I can’t believe its been3 weeks since VALA 2010 finished.  But it has been and in the wake of all my notes from the conference and inspired by some excellent summary blog and twitter posts from fellow conference attendees, here are my key reflections from VALA 2010.

1. Discovery layers

It doesn’t matter what vendor you use these days, a discovery layer will sit over pretty much every library system and open your content to your users in a new and exciting way. Academic and State Libraries have already implemented this software and public libraries are starting to. And it sits on top of your website to give the integration between the website and catalogue that our users expect and that librarians have been seeking.

I never realised the range of offerings available until I chaired the Vendor session which demonstrated a wide range of the offerings available from different companies. If you don’t already have a discovery layer in place or in process, you need to be looking at them now.

2. Metadata

I have heard talk about metadata for well over a decade.  Til now, I thought it was the domain of repositories, archives and the like. After VALA2010 I can finally see its relevance for my own library’s web content, which is neither archival nor relating to repositories in any form.

So add another thing to the list of things to do.

3. Semantic Web

Linked data and the whole concept of the semantic web is moving from a concept to a reality in small ways.  Its fascinating to watch this evolution, from concept to working tools. Its early days yet, but there will be a lot more interesting developments in these areas in coming years, which I will be watching for with continued interest.

4. Mashups and APIs

I always thought that APIs really belonged to the realm of programmers or those with some programming knowledge/skill, of which I have a minuscule amount.  After listening to Paul Hagon at the L-Plate Series at VALA, that misconception has been corrected. I have already been planning with APIs without realising it (its only Google Maps, but hey, its still an API) and Paul pointed out some great tools to help us get into some more serious stuff. It’s time to play!  Thanks Paul.

5. Trove

This new service from the National Library of Australia is very cool and I look forward to learning more about it and seeing how we can better utilise it and promote it to our users.  There was several papers on Trove, so check them out to find out more about how it was created and exactly what it can do.

6. Open source

Is more widespread than I had ever thought about. But when I did, realised that we are using so much open source software already – it runs our Internet servers and our browsers, as well as much of our communications.  Is it that big a step for us then to start using open source software for other purposes? It’s already proven its worth in those areas listed.

7. Twitter and Blogging

Twitter was the new kid on the block at the last VALA conference.  This year, it made its presence felt big time.  It was a great back channel to what was going on in other sessions, a guide to what was worth checking out and a great way to network with other librarians, both at the conference and following along from outside.

Much to our delight, the hash tag #vala2010 was in the top 5 twitter tags in Australia the week of the conference, hitting number 1 on the Thursday – the last day.  It was also a great delight to finally meet all those twitterers I had only known online before then and to meet and start following twitterers that I met there. I think that I have started following at least another 20 people since the start of the conference.

Keep up  the good work all – you make working on computers all day all the more interesting and what you share is  entertaining, informative and useful in turn.

Twitter probably outdid blogging in terms of content sharing this VALA, but it still had its place for the detail on content. Being a conference blogger myself, I really appreciate the depth that I can get from a blogger’s reports. They are also a great teaser for the papers that I may want to go and read in full. The papers BTW are freely available from the VALA website – well worth checking out.

8. Networking

It was the best conference ever, for just spending time with other like-minded library staff.  The social events were great for this, but it was even happening whilst waiting for sessions to start, or during the breaks. It was wonderful sharing thoughts, ideas, feedback and what you’re up to, with other enthusiastic librarians (and others), who speak the same language.

9. Presenting

I was fortunate enough to present two papers, and get away with it, lol.  Both my papers, presented with two different co-authors were well received much to my amazement and relief. I have had several people follow me up with questions on both papers since, much to my delight.

Writing a paper is a difficult enough process to begin with, but then trying to present that paper in a snapshot presentation is even more so. I learnt a lot from other presenters at VALA about how to engage the audience and even how to present so that you retain their interest.

10. VALA Conference Committee

I was a member of the conference program committee this year, but the role we played was so small, compared to all the work put in by the VALA committee in general. These guys all have regular jobs and real lives, yet put everything into getting this conference off the ground, running as well as it did and responding to issues quickly and efficiently as they arose.

Alyson Kosina, the backbone of VALA is an amazing lady, who you should take a moment to meet and chat with. You will walk away enriched. David Feighan and Bart Rutherford, the Conference Chair and VALA president respectively, were endlessly everywhere, managing, listening, participating, anticipating and in Bart’s case, presenting one paper when the speakers couldn’t get here in time. Dedication personified.

I really enjoyed working with them in the small role I played and learnt a lot. I very much look forward to more opportunities to be involved with VALA.

And amazingly, this blog posts has ended up with 10 reflections. That was not my intention, it just developed that way.

Thanks to all my co-conference attendees for helping to make it the best conference I have ever attended.  Bring on #VALA2012!

Tom Tague – VALA 2010 Day 1 Afternoon Plenary

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Tom Tague – Thomson Reuters – Next up? The linked content economy.

In 2008, Thomson Reuters made a decision to give away the Open Calais software. Its a new experience to give something away. There was a rush of ideas, some fascinating people dove in. Interesting 48 hours after article on Slash Dot – bought servers on the fly to stay online.  Resulted in a huge user base, 30,000 registered users and 5 million transactions daily. 90% of users pay nothing – no pornography or hate speech – paying customers for huge transactions.  Open Calais is semantic plumbing. Not really competing with anyone, so people talk to them about new and creative ways of using the product.

Patterns have emerged – naïve users just tag individual documents. Sophisticated users looked at collections of documents and how they could link. First sophisticated user and project was Powerhouse Museum. Resource deprived plus passion equals interesting things!

Looked at ways to take those learning activities, distilling them and sharing them outside their domain. Web 3.0 when we clean up the mess and organise the experience that was created by Web 2.0 (Tom’s definition).

There is value in semantically tagging content that has a short shelf life – eg. Tweets, blog posts, news articles.  However, when gathered together, aggregated into a subject area over a period of time, it has even more value.

Invest 10 minutes in next week – check the Linked Data standard on wikipedia. Use is growing faster than you can imagine.

Live demo site viewer. – http://www.opencalais.com

Some great work is being done – Powerhouse Museum is using it to automatically generate tags for items in its collection; Mediacloud, an open research tool making it easier for users to explore trends in media oreage, blog posts and more; Documentcloud, a unique online resource that will offer public access to reporters’ original source materials, and facilitates the discovery of hidden connections.

What about collection? Getting closer to the iPod moment, where the technology takes the back seat to using it and getting things out of it. Searching ‘big content’ will just work. Mega-scale interoperability is on the horizon.

Providing you and your users with the ability to creatively mine your collections and offer new content mash-ups to your users; the ability to integrate relevant social media and real-time web resources into your collection; intuitive, web 3.0 interfaces that take the burden off both you and your users.

You are part of the linked content revolution. We need your help, we need to enlist your knowledge experience and expertise, commitment to truth trust authority and access, keen understanding of users needs.

Build a tool, share it – link something to the public take the first step, don’t just think end users – think back office, build domain/technology partnerships.  Expose your stuff and see what your users can do with it.

Karen Calhoun – VALA 2010 Day 1 Morning Plenary

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Karen Calhoun – OCLC – The emergent library: new lands, new eyes

Proust – “The real act of discovery is not in finding new lands, but in seeing with new eyes.”

Talking about connections, content and conversations between institutions. Help each other so that in turn we can do the share the same with our end users.

Breakthroughs come about when conventional wisdom and established beliefs are set aside. eg. Copernicus. (earth is round – saw with new eyes)

World has moved on to cloud computing which has empowered connections and conversations in an entirely new way.

Newspapers and other mainstream media are being majorly disrupted by the availability of this content on the internet.

Disintermediation of libraries is running in parallel to media. 2005 OCLC study showed that students began their information searches at search engines as opposed to library websites/catalogues (89% vs 2%).

Brace for change, embrace change.  Darwin – “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”

We need plan B, need to adapt to the new conditions facing us. Issues are too big to be solved by libraries working alone. Cooperation on a scale not previously realised, will be required – eg. OCLC, Libraries Australia, NASL.

If we were starting over, what would we be doing?

Embed collections in the web – collections are becoming more universally available and less institutionally focused. Do we know any more what the collection is? (Ross Atkinson – Janus) Karen Calhoun 2006 report to Library of Congress, recommended leadership, expansion, extension. Putting collections out where their users are.  Long term vision: local catalogue linked to a chain of services, infrastructure to support multi level global access, aggregation of content, many starting points and integrate collections and learning spaces. Check out the Discoverability report from University of Minnesota Libraries in 2009. National Library NZ has synchronised and syndicated their images through Flickr Commons, their catalogue, World Cat and other partners. Pushing metadata out, pulling users in.

Cooperating to enable discovery and delivery – of more than just traditional content provided by libraries. Now includes digitised rare content, primary source materials, images, communications, research data, learning objects and more. Problem – these can’t be collected in the traditional sense. Digital collections have been shown to attract a new, interested group of users. Studies show that digital collections are attracting more traffic.  Library of Congress has nearly 3 times more visits to their American Memory site in contrast to their catalogue and legislative information. Open repositories are also gaining in visibility and impact.

Cooperating to understand and engage with local communities – we do not have to choose between local, group and global communities. We are still place, but not restricted to our geographic location. Books continue as the mainstay in US public libraries (study 2004 to 2008), but they are spending a lot more on media and about the same on magazines and electronic resources.  Check out the re-imagining libraries project from NASL. Is there a ways for libraries to collaborate – make their spaces more useful for their users? eg. Information commons, collaboration spaces. ARL Statistics showing that both circulation stats and number of reference enquiries are on a downward slide. There is a marked drop in use of printed materials in libraries.

Cooperating to realise a culture of continuous improvement – can’t do your best, have to know what to do and then do your best. You may be doing great work, but is it the right work. (W. Edward Dennings quote).

Cooperative systems at the crossroads – need to find new levels of library cooperation.

What if?
Libraries could more readily share the effort and costs of collection management – collection analysis, new collection development off-site storage, preservation, e-resources, networked knowledge bases?
What if we could manage collections in the cloud?
What if we could cooperate to move from isolated digital collections to interoperable digital libraries? Eg, OCLC Digital Collections Gateway- a web based self-service tool.
What if we could collectively take better advantage of meta-data already produced and meta-data we could get from other places? Check out World Cat Identities and VIAF.