Libraries are competing for the time of their local communities. They have to have a good knowledge of not only their current users, but also of whole community.

Commenced a period of substantial change, which moved it from a collection service to a dynamic community hub. The change process incorporated three key areas – new technologies, building design and staff work practices. All changes were in direct response to community needs and aspirations.

One such change was self-service system. Sydenham gave them the opportunity to trial RFID. They ended up moving their self-serve kiosks which initially were too far from staff assistance. With the new model of having the kiosks and staff assistance adjacent, they were able to increase self-serve loans from 40% to 95%.

Lessons learnt from this were used in the deconstruction of the desk at Deer Park Library. That space ended up being more flexible and has since 2008, been moved and rearranged several times.

In 2010, they developed a customer self-sort returns system – in conjunction with their RFID vendor. It took some time, but it works and it works in an area where 1/3 of the residents have low literacy. They also changed back end functions to help the flow – including more floating collections, express holds and increased loan limit (without telling the users). Around 65% of items go through customer self-sorted returns. They have consisently maintained 95% of loans and 65% of returns through self-service.

Greatest fear was job loss. That hasn’t happened – instead, they have increased hours and got additional staff hours to support those extra hours. Staff have moved from passive to active customer support service – they have to be encouraged and trained in this. They have also doubled the amount of programs they offer, many focused on lifelong learning. Many of these programs have been delivered with community partners and many have a focus on literacy, reading culture, social connectedness and employment.

Staff are heavily involved in developing programs, through a variety of teams and management groups, where discussions are open and staff are encouraged to contribute to future directions and decision making.

In 2005, they had 35 PCs library service wide. Now they have 75 and have the highest PC bookings for a public library service in Victoria. They have designed spaces to accommodate PC and games use. Youth were using them almost like an extended living room and doing so together.

For young people, the spectator space is just as important as the gaming space, so at Deer Park, they have made the space and the furniture to fit this need.

Learned that Flexible Design is required, because your users will be the ultimate designers, the IT department relationship is vital, continuous improvement through incremental budgets and small wins help build resilience.

The big bang: establishing the Victorian Government Library Service – Laurie Atkinson and Bernie Lewin

Government libraries in Victoria have expanded and contracted over the years, quite like our universe. At present, it has again contracted, from multiple government department libraries to a single library service working across 15 departments.

Why did it happen? To give greater access to resources, equitable service across government, reduce the cost of providing services, reduce the effort, delays and costs associated with departmental restructures, professional development for staff. Although government librarians were quite informally collaborative, it has now been formalised, with all library staff now working for the Department of Treasury and Finance, although based in the various government departments.

The Vision – shared service provider and clients linked to resource identification, resource procurement and collection management – which result in access to the right information at the best price, for library users.

It has been a huge journey, taking more than 10 independent library services, over 15 sites, managed by over 50 staff, serving a workforce of 50,000 and with a mission to build one high-powered streamlined information machine and do so within a couple of years. Time invested in developing a common lexicon made further integration much easier. Even the range of roles that librarians undertook in their departments was very broad.

They had to integrate 40 in-house catalogues and related databases across a huge range of software and platforms. Ranged from large to small services, running from InMagic and Lotus Notes to Symphony and many more.

The vision was one interface for 50,000 staff, which incorporated the catalogue, inter-library loans and enquiry management, which had to include both physical, electronic and subscriptions services and had comprehensive reporting. No single vendor could do it, so they ended up with Sirsi Dynix for the system with extra modules, including Serials Solutions and Ref Tracker. Achieved it in a ridiculous timeline, but only achieved with a funding extension.

Some of the difficulties included:

• departmental IT policies and setups made some changes more difficult and couldn’t always been foreseen

• funding cycles and resource access to a single government library service has had its challenges with licensing etc

• conflict with IE 6 needed for in-house software, but didn’t work well with SD discovery layer until one of the VGLS tweaked the style sheets

The implementation team was resourced internally, with backup staff were appointed temporarily to backfill them. Advantage that the team was totally involved in the change process. Libraries were clustered by subject area, then by process.

Staff communication was vital. Had regular management meetings and regular staff meetings which seemed to come too fast, but whose value was outstanding. Heavily used a wiki for staff communication and has a blog for news, calendar and wiki pages for whatever they needed. Incorporated a Q&A section – so that staff knew what they had to have done and by when.

Lessons learned: still learning, system integration is incomplete, a the bleeding edge of Whole of Government, the data is still a problem. Opportunities: scalable business model, stakeholder management. Integration is the way of the future.

Engaging student spaces: Library in the Deakin Online Learning Environment – Sharee Crocker

A Learning Management System is the most efficient way to get resources to students. Libraries need to be in that space, to help students get the resources they need.

Because of the plethora of resources that we offer and that are available on the web. Its all very confusing for students. Despite all their efforts, some students don’t attend library classes and are sometimes not embedded into courses. Even if they do attend a course, they may walk away still confused. They may not know about library guides, never ask or never come to the physical building.

How do they reach these students? LMS is used as a central teaching space and provides online learning anywhere any time. Library resources alongside unit specific learning materials – give seamless access to customised unit specific information and necessary to encourage searching beyond the web. If the extra information is one click way, they will use it. Its our responsibility to customise the user experience, designed to connect students in a familiar environment.

In 2010 – Deakin transitioned to Desire to Learn (D2L) LMS from Blackboard. Transition was a staged process over 12 months. Library began by embedding a permanent link to the top menu bar on D2L. Needed more. They then embedded the core library resources for each course, including databases, library guides and journal titles, into the D2L page for that course.

They also created a Library Showcase, which displayed all library resources. Anyone can see the page and if requested by faculty, a resource on this page can be imported into a course page, for easy access to those students.

A widget was created to further enhance access. Faculties were very supportive, so one was developed for each faculty, in conjunction with faculty staff and the LMS vendor. The content in each widget could include e-readings, library eresource guide, specific databases, ebooks, ejournals and external websites. Every widget also included a library catalogue search box. They started with 4 widgets in Trimester 1.However, 60 units going live in Trimester 2 meant a huge increase in the creation of customised course specific widgets.

However, with the need for 1200 widgets eventually, the view changed. Instead of course specific widgets, they moved to 85 discipline specific widgets, with a limit of 5 links – chosen by faculty. However, every course widget also includes a catalogue search box. Every student will have access to these.

Used dynamic linking that enabled the widget to recognise the course and then link to the appropriate e-resources. All widgets also link to at least one library resource guide.

Freak out, geek out or seek out: trends, transformations & change in libraries – David Lee King

New book coming out next year – Face to Face – connecting with users online.

Was at NLS #5, lots of energy and enthusiasm. Saw lots of good ideas there.  Also had lots of staff telling him that they take their ideas back to their libraries and get told NO. Got told a few times that their IT guys are Evil!

Mentioned Grove Library and Community Centre – doing sustainability type things underground. Have movable, comfortable furniture. Don’t have a ref desk, but have staff workstations located around the library as the staff are circulating. They moved shelving and furniture to make room for the community.

Can be a bad place to be freaking out – not good for anybody. Should we be geeking out – as soon as it hits market? No, should be testing out for our users. We need to be seeking out.

Personal technology has changed dramatically in the last twenty years. In libraries, we have online resources, new technologies, new collections and new user expectations, online resources. Gone the way of the past: floppy disks, typewriters, film cameras and watches seem to be on the way out, at least for some.

One big change is we now have competition. Thirty years ago, the only place to get answers or borrow books was the library. Book stores have gotten big and offer many of the same services – they do storytimes, read books, enjoy coffee. Breaks down in the reference question department. If you want something fast – Amazon. They are a big competitor for us.

Not so much competition, but a change that has messed with libraries, is that newspapers are disappearing from print. In US, 120 newspapers have already changed from print to digital. On the Newspaper extinction timeline – it is expected that Australia will no longer have any print newspapers by 2022.

In US, they have rent DVDs from a vending machines on the street. But they don’t have the older titles. Competition for us. E-books, are the same. Overdrive now offers Kindle compatible ebooks now for libraries which maybe helps ease the pressure if we offer it.

Tablets, notebooks and laptops are taking over from desktops. Google has taken over from the ready reference collection. The positive is that it frees us up to answer the deeper questions, that’s if they know to come to us to ask. And then there’s the smart phone – which does everything!  Including making phone calls!

Tech changes in libraries – in the past included fiction, electricity, phone reference, copiers and then in the 1970′s we got our online catalogues and in the 1980′s the PC took off, the 1990′s the internet appears and in 2004 it was Web 2.0. The three biggest destination sights now are Facebook, YouTube and Twitter, which were created in 2004, 2005 and 2006.

Emerging web has changed dramatically and has nothing to do with technology – it is about connecting people. It is real time, decentralised (can visit library on the web, without going to the website), its multimedia (line between newspaper and TV websites are blurring). Every company is a media company – we write articles, create content, pushing out our wares. Emerging web is very mobile – the web is in my pocket – but it should also be that the library is in my pocket. Mobile websites for libraries are a valuable tool – want it to be useful for people who want to do a task quickly – renew, ask a question etc. Emerging web is social, its two way, public with global reach, so need to be careful about what you say – if you can’t say it in person, don’t say it online.

David is Digital Branch Manager, he has a department – IT and a concept – Digital branch. He is a community manager, he scans the horizon, he is executive editor, long range planner, manager, evangelist and he answers the tough questions.

His 3 realities:
1. all services will be physical and digital – not so easy to achieve eg. storytimes
2. we’ll use the web to build unique stuff
3. to some, the digital branch will be their only branch – can place holds and pay to have them mailed out

Content – digital branch has to have things for people to see, do, read etc when they visit. They have catalogue searches on their website as well as their Facebook page. You can subscribe to their blogs by RSS or email. Blogs have photos and info about their blog contributors, so you can focus on the content you enjoy most. Photos they have on Flickr and YouTube are also reposted on their website in their blogs etc.

Community – how do you do community in a digital branch? They have instant messaging reference (using Meebo) and get an answer (if the library is open) – on both their website and embedded in their catalogue. Need to have a front door – that’s dramatic, but every page on the website is a front door, as well as Google, YouTube, Flickr, Facebook, Twitter are also front doors. We have many digital borders.

Conversation – lots of discussions going on, between staff and users and between users. Conversations on the digital branch include the instant messaging widget, email reference, comments on the blogs (good and bad – which provides opinions and can help you continue the conversation), Facebook comments, Flickr comments, Twitter. Will follow their customers that follow them on Twitter, because they want to focus on their local community. Will celebrate achievements – they sent out a T-shirt to their 1000th follower.

Can have vanity searches for your library, town, postcodes and things like reading etc. Find out what the community is talking about. It gives you an opportunity to step in if you see they’re talking about you, but not talking to you.

Tackle change – ideas to get started thinking about it. A lot of libraries are not seen as relevant in our communities. They go to everyone else, before they come to us and only if they remember. We need to be first. How?
Model the way – you better be doing it first if you expect your staff to be doing it, everyone needs to be on the bus (Jim Collins book – “Good to great” – if you don’t have the right people on the bus, get the wrong ones off and get the right ones on) .

Our websites, our buildings, our services need to be as easy as a light switch to use – so that they don’t have to think about what’s going on – libraries have to stay out of their users way, unless they want to deal with you
Know your patrons – know what they are doing in your buildings, on your PCs, on your website – it can help you with designs and redesigns. It also helps you to know who doesn’t use your library. Find out where your non-users are and then market to them.
Online services have to reflect physical – no “will answer your email within two business days” on your online reference.

If we don’t change, we will die and some libraries in the US are already closing.

As print books slowly disappear and ebooks come to the fore, we will still need libraries, we will still have jobs – our patrons will lead us to where they want us to go.

Finding time – “what do you want me to drop, so that I can do that”. Its not about that, its about changing focus – what is the priority of your library and concentrate on that first, then if there’s time left, you can do other staff. If you can’t, the other stuff will fall to wayside and that’s not necessarily a bad thing.

Its about the user ultimately and they are online – so we need to be there.

Question: Improvement in catalogue, that negates the need to have instant messaging in catalogue. They are getting a new OPAC, which will meet that. There are overlays, and plugins that can be used to improve catalogue response.

Tablets and roving reference experience. Staff are answering a lot of questions when they are roving around, working well.

New website – can we get immediate content on there. Yes, it is possible, consult with your website provider (small library – Council IT).

Sustainability – what are you doing? Measure use against work input. Have service – personalised reading lists – fill in a form and a librarian will compile a personalised reading list for you, to meet your needs. Wasn’t getting a lot of use, so they re-jigged the form and marketed it and already the response has been good. If it doesn’t improve, they will stop the service.

What is the one next big thing?  Fun – thinks he will be wrong. Google + – just gone public in the last few days. No organisational pages yet, but that will come. Very different to both Twitter and Facebook, so there is definite potential there. Very closely tied to Google Apps, which is potentially a huge change – brings together Facebook, Microsoft and wiki-like content.

His current book: Designing the digital experience.  Website: www.davidleeking.com

Putting IT back in reality – Hamish Curry, Application and Online Learning Manager – State Library of Victoria

Mash-up idea – take photos and put them on top of each, as you rub the them on your  iPhone, you rub down through the years and see the space/place as it was going backwards through time.

Contact: hcurry@slv.vic.gov.au @hamishcurry  slideshare.net/hcurry

Statements heard from people he has spoken to about the SLV: ebooks must be killing libraries, this digital stuff must be making your job hard, guess no-one wants to go the library any more, bet your numbers are down.

Reality – the worst game ever! IT can help augment the experience. Smart phones, tablets are helping to do this. Extend the experience – after this you will look further, online of course. Enhance the engagement – you may tweet your own thoughts and ideas which enhances things.

What breaks assumptions over expectations? How can we get people to come in physically or online, to see for themselves. Seeing is believing, but you have to not only market, but be able to back it up in reality, to participate. They have to also have a social connection, not with the building, but with the people in the building – with people in the library who they believe are more honest and authentic.

Instead, you can offer surprises – offer them something they don’t expect. You need to do things that make your users curious. Give them a chance to discover – so that they end up owning it – even if we miss out on getting the credit. Let them make connections, both to people and to the place.  Learn – check out Happy Planet Index: http://www.happyplanetindex.org/ – number five is learning. So very important to ensure people keep learning. All this will keep people coming back.

Do something unexpected and make it cool, both in the physical and online environments. (I geek the library).

Always offer silence, trustworthiness, answers, quality and Wi-Fi. Quality, means finding the balance between doing it right and do it quickly.

From the community section on SLV website – helps embed them back in with their users.

Digital is not so scary – we are still trying to make the worlds information accessible in our pockets – but has moved from a miniature library in a matchbox, to online – the only difference is that we use mobile devices to access it and the content has been outsourced.

Technology has really shaped learning and literacy. We can talk to anyone at any time. We can work together from anywhere at any time. We can connect with people anywhere, any time. The curriculum has had to change too, but teachers are struggling to keep up with these phenomenal changes, so that they can lead young minds. They are getting on board and librarians have to do so too.

Information has changed, but even though trusted sources are always the best, they are not the first two results on a Google search, where people think they are trusted sources. There is so much learning now available on the web, not just content, but ways of providing learning – eg. Video conferencing. Information scarcity has changed to information complexity. Clay Shirky – “Its not information overload. Its filter failure.” This is what librarians are great at and we need to be able teach everyone.

Khan Academy – www.khanacademy.org – 2500 videos to teach you just about everything. Some good, some bad.

We are answer rich, but question poor. (Susan Greenfield – “Quest for identity in the 21st century.”) Hamish has great admiration for reference librarians who deal with people who have done the search but cant navigate what they found, or find the answer they seek.

University of Sydney has created a great range of engaging resources to help people to search and filter. SLV has done the same with ERGO (http://ergo.slv.vic.gov.au/). Designed for students, but stats showing that teachers are finding it very valuable.

Hoddle Waddle (http://www.slv.vic.gov.au/explore/student-teacher-resources/hoddle-waddle-education-kit) – program to help students navigate 50 sites in the CBD in a day. Not taken up initially, but once they made most of the content Freemium, bookings have improved and all the resources are being much better used. Teachers are now presenting on the program at conferences. They are now considering offering it as a public program, for cultural visitors to use it. Improvements in progress including mobile contributions using Broadcastr. ARIS is another app which does something similar. As augmented reality becomes more mainstream, there will be even more opportunities to put IT back into reality.

Change involving technology, needs not only the tech, but also a cultural change.

Interaction with inanimate. SLV playing with QR codes – used it in a gallery to see how people
use it. There are also Google Goggles, i-nigma, Red Laser, Photosynth – a 360 degree mapping app.

Risk: Partners and programs – risk is not a dirty word, being risk adverse – makes you slow and inflexible – wont do anything because we could get it wrong, it requires trust of the organisation in their staff, motivation, relationship – always remembering that shift will happen.

If you don’t step in and do it, someone else will – and they not present what you think should be.

Some tools to do this: RSS, Twitter, Google +, Facebook, Yammer. Half of SLV is now on Yammer, after starting with 5 a year ago.

Networks are always changing – online mimics what nature does – new networks develop and old ones die and drop away.

“Use the force, Luke”. – Obi Wan Kenobi. We need to harness the world around us. We want to be able to pull people on site and push them online. Don’t create your own social space, go to where your users are already. Need to occupy multiple spaces to access different audiences.

Sometimes you need to prepackage content and bring it to the fore, to make it easier for people to access and to bring our collections alive.

“The more you learn, the more acutely aware you become of your ignorance.” (Peter Senge – “Fifth discipline”) SLV programs: TedX Melbourne and now happening around the world, but it pulls people in and engaging with you, Personal Learning Network with SLAV teaching teachers and teacher librarians about the online world.

Its not so much I Communication T, but change as the C in ICT. We need libraries to be FUN – not just the physical, but the online as well. Need to know what the drivers are, have to be prepared to play and technology has a role. (Night at the Mitchell Library video).

Video games are changing how things work. They have play, replay and experimentation, they involve risk and reward, they can be integrated experiences and augmented experiences. The only difference between chess and video games is a shift in format – the skills and experience are very similar.

International initiatives – Find the Library at NYPL, National Gaming Day in US Libraries, Freeplay at SLV.

Merge and mirror programs – a fusion between what they experience in one space and are further enhanced in another. Transmedia – can stand alone (eg. Facebook), but can also be linked to draw people to other spaces. Hacks and Library Apps can also be used to enhance experiences.

Data is becoming sexy as people are presenting it differently. eg. Infographics, Library Hack, Open Government Data.
“But problem solving , however necessary, does not produce results. It prevents damage. Exploiting opportunities produces results. ” (Peter Drucker – “The Effective Executive”)

“When people in motion, meet a library in motion, anything is possible” – Director Stockholm Public Library.

You may have seen this story doing the rounds, a fascinating part of both literary and library history, due to the fact that Troy Library is under significant funding threat.

I had already seen it, but my husband saw it too and emailed me (which he does with things he thinks will interest me – and he’s right). I had thought it was fascinating to begin with, but when I stopped and read some of the thoughts, it fascinated me even more.  Letters were received from 97 luminaries. “Those writing included First Lady Pat Nixon; Michigan Governor William Milliken; then-Governor of California Ronald Reagan; Michigan State University President Clifton Wharton, Jr., the first African-American president of a major U.S. university; first-man-on-the-moon Neil Armstrong; Cosmopolitan editor Helen Gurley Brown; authors Isaac Asimov, Hardie Gramatky, Dr. Seuss, Dr. Ben Spock, and E.B. White; and actors Douglas Fairbanks, Jr., Vincent Price, and Dan Rowan and Dick Martin.” (Our History: Letters to the Children of Troy, May 1971). I really encourage you to check out these many words of wisdom and insight.

Now I don’t have the space or the time, to write a letter to say how important libraries are to me and my memories of reading, at least not in this blog post. So instead, I’ll ask a simple question.

If you were asked to write one sentence to a child, about the importance of libraries, what would it be?

Off the cuff answers are totally acceptable, because that is what my answer is, totally off the cuff.  Libraries are  open for you to discover the wealth of known information and explore the potential of universe, from the innermost parts of yourself to the fartherest reach of the galaxies.

What would your answer be?

Libraries after the iPad – Christine McKenzie – YPRL

Our world is changing fast, so fast that the paper that Chris wrote four months ago and was presented at LIANZA is already out of date.

Kurt Vonnegut quote – ……………the people on the edge see them first.

Being on the edge is not the place to be, being well prepared, with the right equipment and safely landing is (parachuting story).

So what makes now ‘the edge”?  Digital books are here – is one of the tipping points. Books are no longer just books. Stories are all around that have predicted the demise of the book.

Beyond the book summit at Columbus. Will libraries be part of the digital world circulating materials? How sure are we that vendors will let us in?  What does a non-circulating library look like ? Are we asking the right questions?

The container is changing, after being the same for hundreds of years. The book is still the most ubiquitous format we have.  E-readers are mimicking books because they are the ideal size for the aim of the device.

Books will be longer in dying because we have a love affair with them – they have been around for 500 years and we have a personal relationship with them. The change will be multi-generational.

What is you personal comfort with digital readiness?  Do you think libraries are digital ready?  What about our users?

Need to be thinking about:

Making information accessible: who needs a reference librarian when you have the internet. The librarian CAN be a better friend than Google.

Provide free access to information: internet is like the mind of god – its all free. Libraries are providing quality info and provides context.

Promoting literacy: how do we engage the kids today when they are more comfortable with digital devices. Having said that, there is still a demand for literacy at all levels.

Encouraging reading:  article “Is Google making us stupid?” “The way we read is changing. “Most of the arguments against the printing press were correct” – but nobody could predict the myriad blessings.” (Clay Shirky)

Community connectedness:  libraries are non-institutional, non-welfare facilities which are open to all.

Free flow of information: don’t let our line of thinking be dictated by the funding bodies we report to. Having Chopper Read as a speaker or Philip Nitzschke. Last place where you can promote both sides of an argument.

Monopoly on lending:  leisure time can be spent in many different ways. There is no secondhand in digital, but libraries are in the secondhand business.

Traditional library skills:  cataloguing is not even a compulsory subject  at library school anymore. But cataloguers are the ones who will make taxonomies work.

Biggest challenge is – are we even going to be at the table?

Content control – big players are Amazon, Google and Apple. Will vendors let libraries into the circulationless environment. The interfaces are clunky at present. Freegal is coming – music offerings – not the best model, but models are changing.

Worrying restrictions – Harper Collins only 26 loans and UK ebooks can only be downloaded in libraries. In Victoria, libraries were told they couldn’t link to SLV which has databases which they no longer subscribe to.

Public Library Manifesto – IFLA.
Top 10 things about libraries:

1. Libraries have good stuff. Community learning spaces give none of the visual cues that libraries do. Content is recreational, information, directional, inspirational and more.

2. Literacy – programs in the US are run so that children are ready to start reading before they start school. This program changes generational illiteracy. YPRL partnered with the train system and handed out books which were Book Crossing listed and encouraged to leave the book to be left in the wild….

3. Innovative and adaptable – libraries embraced the internet. What lessons can we learn from our excitement and foresight from the introduction of the internet into public libraries. Web 2.0 also brought excitement, new services, training both staff and members of the public.  We are moving more to apps, so mobile computing is the way we are going, but we don’t have the excitement we had in the early days of internet introduction. How can we get that back?

4. Trusted brand – Far Rockaway, Meetingpoint@latsapalatsi, Book Dispenser in Singapore, are these libraries? Tank U at DOK – recognises mobile phones nearby and allows users to download audio, e-books or music – like a top-up of fuel. The Edge at SLQ – digital productions and installations, Swedish libraries are using RFID and PIN numbers to get entry to the library even after staff have gone from the day – cameras and gates keep the libraries secure. (Sonderborg)

5. Physical spaces – the heart of the community – Nilimbuk residents were polled on this question and their response was the Eltham Library because the library takes them to new places – knowledge and discovery, inspirational, everywhere is here, has all they need to study and focus, provides material in their language and in learning new lagnauges, library has taught them what they never thought they could learn, marketplace of ideas, connected, social – allowed them to meet new people and learn new things, world away – a place of serenity and quality time. Libraries – infinite possibilities. Libraries are a great place to be alone.

6. Physical destinations – they can be tourist attractions. Amsterdam – transformed from a lending library to an adventure library. Is the  most popular building in the city.

7. Wifi – changing the way that people use the building – using it for business, study and social and the provision of it encouraged use of the library.

8. Community initiatives – fight cancer in Queens – Queens library Helathlink program is improving early diagnosis na dtreatment. YPRLS Nemi butteflies project resulted in jobs and award wins for participants.

9. We add value – economic, social and environmental – demonstrates the value that libraries provide to their communities. Providing safe spaces, virtual spaces etc, how do you put a value on that?

10. We have stories – libraries need to give out stories – not about the container. Powerful stories – Sarajevo Library – Hatzida Demiorvic.  The library remained open, being refuge, inspiration, relief and more for the residents of Sarajevo during the four years of war.

Planning for the future: What is the added value of the library to the participation culture. Is it only the space?  How do we develop the combination of media, staff and users. Victorian project is looking to 2030.

We don”t know what happens when DVD and CDs disappear or what will happen with DRM. Will newspapers and magazines survive? What will happen with e-readers?  We know we have value and that people are still using us – new libraries are still being built. Its what we don’t know that we don’t know that’s the problem.

Where to now? Get mobile – more quickly. Get social – in there and creating our own. Get active – get a seat at the table, with publishers and providers Get a partner – the right one, makes life easier.

Fortune favours the prepared.

Library Hack 2011 – Hamish Curry
(Online Learning Manager – SLV)

http://libraryhack.org

Hack has a different meaning these days.

Library Hack is a mash-ups competition. Its about gathering library data from Australian and overseas, bringing it together to create new mash-ups.   There are already reams of data and ideas gathered on the library hack site. Encouraging library data and turning it into something else.

Some real life examples include Flinklabs, Visuwords, Timeglider, Trendsmap, We feel fine, Spezify, Personas.

Trying to take libraries away from just being consumers, to also being providers of data which can be reused for wider purposes. Information from the social space can be accessed and used in libraries.

Library hack is open to everyone. You don’t need to be a programmer – ideas are very welcome.

A lot of the data has been added to the data.gov.au website.

End of May, SLV is running some events – check the Library hack website for details.

John Blyberg – Tomorrows library: top technology trends & user experience design for the 21st century library – Darien Library

Data is the 21st century version of clay, which can be molded into a new product – digital clay=mash-ups.  Take the opportunity to look under the hood and check out the data and how it may be able to be mashed up.

How can technology be used to enhance the library experience?

Last ten years have been interesting in technology change. Today we all have mobile devices, ten years ago not many had them and they were just phones. Today’s phones have more computing power than the computers of yesterday. The rate of change is still growing.

Showed Microsoft  Labs 2019 montage. All the technology seen on the video is available today, but in a primitive form. Its all going to be a part of our reality in the not too distant future.

What does that mean for libraries? We need to be very good at customer service, so that people walk away having experienced an ideal interaction.

Why do we provide good customer service? Because the users like that. Its a feel good thing.

What is user experience (UX)? Its a design method that looks at the interaction between users, machines, environment etc, as an ecology rather than a discrete set of elements. It includes industrial design, interface, physical experience. Everything from the shrink wrap to the product itself is part of the user experience.

At its core, it is a planned, positive, desirable experience.  It needs a synthesis of multiple discrete interactions – everything in our collection, our staff expertise, what our users bring in with them, all need to be considered and brought together in systems which meets the aim of a desirable experience.

It is more than the sum of its parts. It can be the little things, like what you call your library users, all brought together to create a unique experience for your library attendees.

It doesn’t happen on its own, it needs successful process management. Fourth level of economy is the experience business.  Disney is the ultimate experience, although libraries aren’t on that level, but we can still bring something special to our users experiences.

Design context – Michael Cummings – the four legs of interactive design – users, resources, technology and organisation. Need to have a balance, but with technology always changing, the balance in other areas also need to change to address the balance. Changes in one area, will lead to changes in another and so the balance is always changing and needs continuous adjustment.

Have our community, with its culture and then its different levels of sub-culture. Twitter has a lot going on, which we can’t possibly consume, so there are sub-cultures online too. The library is a node in our society, which sits out there where anyone can access it, we provide and expect very little in return.

Libraries need to be major players in the voluntary networks. Social media is a very voluntary network – these are networks that people choose to be a part of – at some level (may be partial).

The Road ahead – constantly scanning ahead to see what the future might be like and to position ourselves for our users. We need to accept reality and fold it into our business practices.

In order to stay relevant we need to commit to a process of continuous sustainable change. Innovation is a necessary part, it helps us to move forward, to be a part of the future. It takes short term resources however, to achieve long term gains. This can be hard to achieve. Once you have made that commitment, it becomes a stable resource.

At Darien, they allow innovation to drive change and its not just about technology. They removed the circulation desk, introduced a new classification system that encourages browsing and re-organised the picture books into subject areas which in turn dramatically increased circulation.

Scary thing about innovation is that it can lead to FAIL. Failure is a good thing – lessons learned have helped drive us to where we are today. eg. Steam engine was very inefficient,but many people worked on top of the original work to develop it into the combustion engine we have now. You don’t get to a Eureka moment until you have had failures. But how do you fold your failures into your organisation? Adapt and make mid-course corrections. Waste of time to berate on failures, but instead invest your time in trying new things. No-one will die if we screw up. Our resilience to failure is one of our strengths.

Interface design – the veneer that gets put over everything. Its the first impression that people have.

People – (training + talent) x (temperament+communication style+ability to collaborate). We are institutions of people, so we need to make sure we have the right ones on staff. If we were making loads of money and were hoarding ideas, we wouldn’t be librarians.

Presentation – don’t have a messy home when you invite someone over for dinner – you want to show your visitor that you respect them. We invite thousands to come into our institutions everyday, so think of their visit in terms of hospitality. This is our library, which has some rules, but its your place too whilst you are here.

Content – core part of what libraries are about, but its form is changing, as is what is inside.

Persona – how is the library personified in the minds of your users. How would they describe you. You need to be thinking about that.

Physical space – there is still the need and if anything it is growing.

Convergence – mobiles are convergent devices – they are no longer phones alone. Social is happening both online and in person – need to be aware of this.

Events and programming – never used to have spaces for these things – its such a key part of what we are doing now.

Openness – openly show how we are making the decisions that we do – but also about open data and open source – we want to be able to access open data, so we can do interesting things and view the world in new ways.

“The library encourages the heart.” (Dr Michael Stephens). The most succinct description of what libraries are all about. We want to inspire wonder, discovery and connection, inspire imagination and help people build on it.

Simplicity – we need to make everything as simple as possible for our users, even if it is illusion. We need to hide the complexity – to take that burden on ourselves.

Resilience – we need ensure that our users are our biggest fans, they will tell the stories that ensure our future existence. We do this by engaging them at the experience level.

Coordination and collaboration makes this easier.

Feedback helps to stay the course -want the one on ones with our users so that we can get the qualitative feedback from them. So they will tell us what value we provide, whether we are providing what they want and how we are doing in their eyes.

Personal transformation – the fifth economy beyond the experience economy. That’s where libraries want to be – not every visit will be an epiphany, but every visit should have the potential for a transformative experience.

Inhibitors of UX:

Security = lack of trust. If you don’t trust your users, it becomes a one way experience, transactional rather than collaborative. We focus so heavily on prevention – stop them because they might do something.  Move our resources to mitigation – what will we do if it does happen – if it does, how will we respond – what framework will we have in place so front line staff can deal with it if it arises.

Dis-organisation – how are you going about achieving the goals you have started for your service.

Apathy – a lack of purpose. Generally systemic. Everyone will know about it, but how do you address. None of us are doing it for the money – we felt the calling – we need a sense of purpose. You can then end up saying No a lot. Next time, when you feel the need to say no – say yes and see what consequences will you have to deal with – the world will not end. Try to be an organisation that says yes, and only says no in extenuating circumstances.

Darien Library has highest circulation and door count in Connecticut. Get users from neighbouring cities, due to the quality of the library. Got the inspiration for their new library from Lockheed Martin who took staff, gave them a space and a large budget and told them to design what they wanted.  Some of their most successful projects came out of this. Darien’s user experience department was based on this premise.

IT department was eliminated as a separate entity and folded into the user experience department. Brought programs, strategic planning and teen programming into this department. UX team is charged with evaluating every point of contact with users and systems and users and staff.

Implications:

Tethering. They spent a lot on making the building totally wireless.

Mobility: can be a 100 devices logged in during the day – staff are moving around so are using VOIP .

Roving staff: all want to be doing it, but difficult to get happening. Small desk with ability for users to page them if they were roving. Roving staff now have iPads. Have to think about practicalities – can’t carry phone, ipad etc especially if no pockets.

RFID: all business practices are based upon a successful implementation of RFID. Have same staff  as 2005, but in a building twice the size. Has paid for itself in 6 years (including automated returns system). All materials purchased, come pre-processed and ready to go. No time spent in tech services – just get unpacked, put straight into the returns system and then straight to the shelf. Once item returned, can be back on the shelf in 20 minutes.

Marketing – don’t do paper signage anymore – all electronic – with display screens throughout the library.

Display – used for movies and promotion.

Immersion – build the wow factor into the building – smart whiteboards etc.

Education – teaching about technology.

Control – over the environment, from a central location.

Convenience – access to power and the network, in central as well as wall locations.

Sharing – surface table installed but weren’t sure how to use it – children’s librarians built a sharing component into it.

Gaming – for teens, where they can engage socially with other people, whereas at home it is a solitary experience.

SOPAC : a module for Drupal which they use for their website. User usually clicks on library website, then goes to the separate OPAC.  SOPAC brings the catalogue back to the website.  John wrote and developed SOPAC.

Think about technology not only in terms of coolness, but how it will enhance the user experience.

And that was it for an interesting afternoon, which intrigued me with ideas relating not so directly to technology after all.

The presentations will soon be available on the Victoria’s Virtual Library - Infonet – podcasts will follow later.

I’ve been participating in it since Round 3 in July 2009 and it has been interesting to go back and see what I was doing, in the day to day, every 6 months since then.

So here’s adding to the worldwide wiki and to my own archive of what I get up to.

8.50am – Arrive at our regional HQ and fight with my computer, which doesn’t want to start up nicely and in fact, takes three attempts to start and then load up the programs I want open. It took some patience, but I won the battle, as it was cooperative the rest of the day.

9.10am – Email, of course.

9.20am – Reading minutes, rescheduling a meeting due to a clash, finding contact details for calls that needed to be made later, etc.

9.40am – Quick library website update.

9.45am – Downloaded and printed the OCLC Perceptions of Libraries, 2010 report, for consumption at my leisure.

9.50am – Began creating documentation on how to update our Drupal website.  Only two of us know how to do this, we need to share the love.  Unfortunately, couldn’t do as much as this as I wanted, because I couldn’t take screen shots of updating requirements, as the modules are all up-to-date!

10.45am – Moved on to creating a handout for library users, about our downloadable audio book service.

11.05am – Assisted a colleague in creating a marketing email for a joint seminar, on RFID for Victorian public libraries. All done via email.

11.15am – Back to the handout.

11.30am – Transfer to our biggest branch for some afternoon catch up with the Branch Manager, returning from leave, who is working the late shift.

12noon – Lunch!

12.45pm – Updating timecards on our automated system, with details of the staff who worked the weekend shifts at this branch.

1.00pm – The ‘have-to-know-this-before-you-start’ quick debrief with the Branch Manager.

1.10pm – Took care of new comments on our website and checked out library mentions through our Google alerts. We occasionally get a mention on twitter even!

1.15pm – Editing our website, fixing broken links, changing content etc.

2.00pm – Created a reading recommendations newsletter, which will be sent to subscribers via email.  This one was a horror! I mean it, it was on adult horror fiction.

3.00pm – More elongated chat with Branch Manager and made the phone calls that I found the contacts for in the morning. Interesting!

3.45pm – Wrote an article for our monthly newsletter for library users.

4.30pm More website editing and some future pondering.

4.55pm – Sent out an email to information services staff, to remind them of our forthcoming meeting and asking for any agenda items.

5.00pm – Just as I was about to head out the door, remembered some more things and updated the Branch Manager about some more bits and pieces.

5.10pm – Finally went home!

That was a reasonably typical day for me as an Information Librarian in a large public library. Be interesting to see where we are in another six months.

All libraries have rules and policies for their members and users, however, we also have situations where it is prudent, from a Public Relations perspective, to bend them. I am fortunate that I work in an environment where we are given that flexibility to a certain extent. There are some things that we can’t do, but we can always appeal to a higher level in those instances.

Be brave by Lisa Risager - Flickr June 26, 2009 - Creative Commons Attribution-ShareAlike 2.0 Generic

In the middle of the year, when both Toy Story 3 and Shrek 4 came out at the movies, the cinemas at the shopping centre next door to us was frantically busy with the school holiday crowd. Some savvy parents, not wanting to wait in the amazingly long queues and potentially miss out on the session they wanted, headed over to the library to use our public internet to book their tickets online.

We were able to help a lot of people, because they had their membership card on them (our PCs are managed using PC Reservation) and there were no problems with their record. However, others walked out even more frustrated, when we couldn’t get them on the computer because they didn’t have their card on them or there were issues on those cards which couldn’t be overridden. I don’t blame staff for this, as they were dealing with a big crowd of extra people on top of the normal crowd.

But it got me thinking and I realised that if we had been a bit better prepared, or open to the possibility, we could have freed up a PC from the booking system, just to assist people in getting their tickets – without having to worry about membership cards etc.

Yes, we did get some new members out of the process, some updated details from existing borrowers, but we also alienated others, because of our policy, when something that would have been reasonably easy to implement could have been brilliant PR.

On a smaller scale, we do this sort of thing everyday. Let someone book the Internet without their card, waive fines (with strict instructions that its a one off), but way too many times, they come in the next time, again without their card or again expecting fines to be wiped, because someone did it last time.

Its a judgement call and you hope you make the right one, because if you don’t, you are making things all the more difficult for the next staff member who has to deal with them.

PR is a good thing, but so are policy and rules. Our rules are reasonable – they are trying to ensure equity for all library users, whilst also protecting our staff, our collections, services and facilities. So its a fine line, between good PR and policy and one that I will continue to be challenged in deciphering.

Would be interested to hear your standpoint and stories on this issue. Is there ever a time when PR trumps policy (I know there are plenty of instances where the reverse is true)? And is it ever clear?

Kathryn has covered the days with our tweets, through a Cover It Live session at Librarians Matter. It is well worth checking out. So instead, I will go over what we covered in the two day workshop and outline what I got out of it, as a presenter and on the side participant.

Day 1 was Kathryn doing all the hard work. We began with a few introductions and then some get to know you exercises, which gave us and all participants information on their sector, their library size and the openness of their IT systems. It was useful information for us, but also for attendees as straight away they knew they were learning alongside people who came from pretty much the same sort of environment they were working in.

Here’s the fast forward bit. Kathryn did presentations on Web 2.0, Shift in power and Library 2.0 and after morning tea I presented on Web 2.0 tools. Which means to say we had a list of 36 types of tools which we had participants research and present back to the group. They had to explain what it was and why libraries should care, with me filling in the gaps.

Most of the way through lunch, I did a quick Twitter clinic, showing how to sigh up etc.

After lunch it was Kathryn again with eBooks, the library in the cloud and opening up the library. We finished with some futures dreaming exercises. Kathryn and I finished our day with a lovely relaxing dinner at Lygon Street.

Day 2 was me carrying most of the load, although I’m still convinced I had an easier time of it than Kathryn. We began with a recap and an indication of things that attendees would like covered (which I think we did).  We then gave them some time to think about three projects they would like to undertake when they got back to work.

I then presented on Library 2.0 and users and Learning 2.0 before Kathryn took us on a fun journey on Creating media. The end of lunch was filled with an informal Sharepoint sharing session for quite a few attendees and Kathryn and I did quick demos of both Word Press and Drupal as content management systems.

After lunch, I did overviews on Creating Social media policies and let them explore some online, then on Marketing and Library 2.0, Creating an online community of practice and by the time I got to Building a strong foundation, was pretty much exhausted.

Fortunately, after afternoon tea, we got participants to plan out an action plan for one project they were going to undertake once they got back to work (chosen from the three they had written down earlier), using the worksheet provided. They then had to practice an elevator pitch with the attendees at their table, giving them immediate practice at explaining their plans.

It was an exhausting, but ultimately very satisfying two days, mainly because:

• I worked with Kathryn to create and run this program. If you have to do something like this with anyone, Kathryn is your person.
• Passion takes you a long way. I was getting very tired by the 2nd half of the second day and had a sore throat as well, but my passion for the topic and helping others to see the value in these tools, carried me through and them along with me.
• Our attendees were a great group of people who were passionate in their own way. Passionate about their libraries and enthusiastic about the possibilities that could be opened up to them through using these tools. I really loved seeing them think of ways to get around restrictions imposed on them by their workplaces.
• The collaboration that happened between the attendees with similar interests or situations. Whenever we weren’t presenting to them or they were using their workbooks, they were sharing ideas, possibilities and more about their work environments. I think it was very encouraging for them to be able to spend that time with colleagues in similar circumstances and it was wonderful for us to see that collaboration happen.

As for what I got out of it:

• Felt lucky that I work with a fairly open IT environment, especially compared to pretty much all of our attendees
• Encouraged to create more media, particularly since discovering how easy it is to do so using Windows Movie Maker  (which I must get started on and soon – thanks Kathryn)
• A desire to find some more opportunities to collaborate with Kathryn and to investigate more options for professional development presentation content – either presenting or printed, with other colleagues – online or in my workplace (offers gratefully considered, lol)
• Inspiration to think outside of the box, which came as a result of our futures dreaming session and from hearing of our enthusiastic attendees plans for projects in their workplace.
• A need for rest. Fortunately, Easter started a day later.

I’m back at work this week and this whole event already seems like a long time ago.  But it has helped to fire me up further with possibilities and plans of my own, which makes me even happier to know that it was more of a two way process than I realised.

Check out more photos at Flickr.

We need to tell good stories – tell each other about the good things that happen, not the bad, which is what we usually do.

Stephen said that our stuff is awesome, we are in good standing amongst the libraries of the world. We need to let go of the nostalgia. Change has been really slow relatively speaking, especially compared to the baby busters. Big changes coming, which will be fun if you like riding a roller coaster.

What are we going to do to get good results for our users – how can we negate the skewed results of search engine optimisation – where anyone can make sure their content, true or not, lists high in results.

Some people have 40 year careers. Ensure it is 40 years of incrementally better years, not just the same thing year after year. Choose to make the difference. You need to put your meat in the game = professionals commit.

Libraries matter – the Bill and Melinda Gates Foundation grants is just one example. Stephen gave a long list of examples where librarians are making a real difference, doing things that get people connected to the net and to the information they need, saving money, saving lives, saving our culture and our history and so much more. We need to tell our government about the competitive edge that libraries give Australia. Who do you think built Yahoo – librarians were pulled in to make it work.

What is the competitive advantage we have in our environment? The difference between us the internet is us – sensitive, intelligent, helpful – we are not a list. Put ourselves out there, with photo and social networking profile. Show who we are as well as what we can do.

DREAM BIG – start small, but dream big.

We dont know every little moment of truth that happens in the library. We can be the human touch for people. We may never know the difference we make to each individual.

Democracies persist because of libraries. Its not coincidence that libraries are often the first casualty of war. Librarians protect freedom of information, giving access to all, regardless of what our opinion of it is – we are truly bipartisan.

We have to learn the things that are making a difference, improving service to our users. If you dont want to learn, then get out of the profession.

We are a global profession, a bottomless network. Every librarian has hundreds of moments of truth, where we fight for our freedom, save lives, cure disease, challenge poverty and ignorance. Not dreaming 08, but dreaming big. Say yes every chance you get, encourage others and dont get discouraged. Those who say it cant be done, get out of the way of those who are already doing the impossible.

We are about books, we dont have to advertise that, what we do need to advertise is that we have people who can help you with just about anything. Show who we are and what we can do.

Web 2.0 is about things you can do and people you know. When you go online do you see people you know. You need to be where your users are, otherwise you are on a march to irrelevance.

Stuff will change faster now – by 2020, all content ever created will fit on an iPod. Video games outsell most content combined, ringtones are huge! Pocket size devices will dominate, the devices coming out are about having ubiquitous access on your person.

New? Semantic web, the cloud, no choice search engines, GIS oriented search, virtually unlimited fulltext books, streaming media and spoken word search, personalisation 3.0, microblogging, registries and so much more.

Normal now is RSS, blogs, YouTube, social networks tagging, wikis, SEO and GIS. If libraries arent involved in that, then they are behind. Resist the library culture of poverty, victimisation, risk aversion and passive resistance. We have to pass the chasm of early adopters and into the space of early majority. We have a technology lifecycle, we have to get on the curve early and stay there.

If we dont get into social networking, then we are going to miss it when they progress to the next stage – this is just the tip of the iceberg.

So what should libraries be paying attention to? The user-centred universe, be more open to users paths. A few things to do right away – the time is now! Need to play, pilot, trial, experiment. Mobile is important, confirm your presence, be where your users are, how your presence appear – personal,, professional; get good at the cloud (where users are going), play at e-books, get serious at literacy (dont use that term for users) and check out XML, get serious about e-learning, care about our cultures, just expand, know that most physical objects are dead, get real about influence, the next generation content.

Humans are our competitive edge. Be open to lifelong learning, our careers have seasons, need to have reciprocal mentoring – peers, be important, we can invent the future and make a difference. Just have some fun! Dream big!

Background to my Thursdays – I work on virtual services in an office in the workroom of our largest branch, which is at Narre Warren.   I do a desk shift for an hour over lunch, between 1 and 2pm and again over dinner break between 5 and 6pm.  So here’s my Thursday, not totally typical, but not far off it either.

Arrive at 9.30am for a 10am start – as usual.  Clock in, start my computer, check with staff getting branch ready for opening at 10am, return my due books etc, etc.

Login to my email and to the information email for any email enquiries.  Spend the next half hour answering these queries and sorting out my own email.

Before morning tea do some quick website updates and check if staff still doing Learning 2.0 have posted anything on their blogs since Monday – nada.

Fred Camino

After morning tea, help out on desk so that other staff can have theirs.  Didn’t plan this, just went out to the shelves to check on a book I found on a catalogue search and stepped in to help.

Back to my desk where I listened to last weeks Uncontrolled Vocabulary podcast whilst I create an online book list of the 50 titles in the Books Alive 2008 campaign, with live links to our catalogue.  Update our social software logins list and post an entry from our CEO on developments in the new building for one of our branches on the library blog.  Test the links and upload the booklist.  Make a note of 2 blog posts to do in the next week.

Go on desk to cover the lunch shift.  Usual catching up with returns, clearing the courier delivery from some of our other branches and serving the people in front of us.

Lunch – shopping and eating.

After lunch, I help one of the librarians to post an entry on our teen blog.  Write a quick note on behalf of a colleague , all the while checking on and responding to email on 2 accounts.

Use an old version of Cam Studio to record, edit and create three screencasts on our library catalogue, on the topics of changing your PIN, changing your address and submitting a suggestion for purchase – the last on our series of what you can do online through the catalogue.   The last ones to do, all finished now.  Phew! Stop for a late afternoon tea.

After tea, upload the screencasts and add them to our catalogue help page.  Write a memo for staff, letting them know about these new resources and make a note to do a new blog post on them next week. (I don’t work Fridays).

Tidy up some loose ends, write some notes for this blog post and for other things I will chase up at home (because I always take work home – after all I love what I do!).  Head back to do the 5-6pm desk shift where I help more people, do more tidying, enter memberships and more.

6.05pm – clock out and head home.

So that’s a nearly typical Thursday for me.  Not always screencasts in the afternoon, but usually some type of project.  Its been screencasts for a month or so.  Thursdays are very different to my Mondays and alternate Tuesdays.  One day I might post about them too.

One of those fun things is from Libraries Interact. We are pulling together articles for a Carnival of the Infosciences and need your assistance. This could be the last Carnival, so lets make it a great one.

We are looking for people to contribute recent (or near recent) blog posts, online articles etc – it can be yours or someone elses, it doesn’t matter. “This LIW is an Australian event, but submissions from all over are welcome. The theme of LIW is libraries are for everyone, so posts on that theme are particularly welcome.” (Libraries Interact)

As we are already well into Library Week, submissions would be appreciated as soon as possible. Submission details are available at Libraries Interact.

Image by busymommy Some rights reserved.

On a more personal note, I have been overwhelmingly busy of late with no inclination to blog, but I have a few blog posts in my head, which I will start bringing to fruition soon, so stay tuned.