Connecting Librarian

Its been so long between posts, because its been busy. Between work, a conference paper, a journal article, school holidays and trying to organise our holiday to Central Australia, I haven’t had time to think.  But its all done or booked now.  So I’ll begin my catch up blogging by talking about what I’ve been reading of late.

Felipe Morin

I’ve been doing something that I have never really done before - reading a lot of non-fiction. I have always been a strictly fiction gal, with only the odd non-fiction title thrown in for good measure. They are very different styles to read.  For me, non-fiction takes a lot more work and is a lot drier reading, whereas I can get lost in a good fiction book.  On the otherhand, I will persist with a non-fiction book, but won’t with a fiction book if its not engaging me.

Anyway, after reading recommendations on blogs, websites, article and more, I decided to throw myself in to the world of popular culture and more, usually relating to the internet. Being a good librarian, I got them from my public library of course!  Either from their collection or from the collection of one of the 13 other public library services in our ILMS consortia.  So here’s what I’ve been reading, with a bit of a review and my thoughts on each title.

Purple cow: transform your business by being remarkable by Seth Godin

I have been following Seth Godin’s blog and although I don’t always find it interesting and relevant, there is the odd post which really catches my attention.  Its also a good way to keep in touch with what’s happening in popular culture.  So Purple cow talks about the things that businesses can go to make a real impact on customers - and its not about the right television ad or the best logo - its the things that you do that are really attention grabbing.

It was interesting to read it as a librarian, because we do remarkable things everyday - lend latest bestselling everything - FOR FREE!  So how do we add to that remarkableness and how do we get people’s attention in the first place.  Its short, full of great practical examples and it makes you think about marketing practices, so it was well worth the time invested in reading it.

Long tail: how endless choice is creating unlimited demand by Chris Anderson

The Long tail has been talked about around the blogosphere since it was published in 2006 and although I understood the concept of it, I wanted to know more of the details.  Although libraries aren’t true representatives of the long tail, as a library user reminded me the other day, we do lend items that they can’t get through the shops anymore, so we have more of the tail than retail does.  So it was interesting to read how the long tail works and to recognise libraries’ place on the graph.

Dancing barefoot : five short but true stories about life in the so-called space age and

Just a geek : unflinchingly honest tales of the search for life, love, and fulfillment beyond the Starship Enterprise by Wil Wheaton

Wil Wheaton, of Stand by Me and Welsey Crusher on the Enterprise (Star Trek) fame, has become a noted blogger and popular culture commentator, as well as actor and now author.  These books were stories from his life and were a hoot.  He is an excellent writer, engaging, amusing and captivating.  Both books were easy and enjoyable to read.  As a result, I now follow his blog and am looking forward to seeing him in guest spots on TV shows.

The cult of the amateur : how today’s internet is killing our culture and assaulting our economy by Andrew Keen.

There was a bit of controversy over this one, mainly that author Keen was sensationalising everything.  He does.  He takes every story of how the internet is being used by the average person and takes it to the extreme.  The only chapter I actually agreed with and got anything out of  was the last chapter, which looked forward with a measure of caution.  If you like getting frustrated, or need the background to be able to play devil’s advocate, then check it out.

Here comes everybody : the power of organisation without organisations by Clay Shirky

I’ve just finished with this one and its almost the opposite of Keen’s book.  Shirky looks at how the internet is being used, with a lot more objective eye than Keen does, although he focuses more on the positive outcomes from the net.  I got onto this one after seeing a short presentation of his on YouTube.  A good look at how the internet is changing the world.

So that’s whats been keeping me busy when I haven’t been so busy.  I still have a list of books I have on hold, so there will be more at another time.  Hopefully I have motivated you to do some reading along these lines.  Knowing what I’ve been reading, if there is any other titles you think should be on my must read list, please let me know. 

Next Space (OCLC) magazine includes a social networking article featuring Stuart Weibel.

Where is the Library as a brand?
Perceptions of libraries and information resources - OCLC report (available online)
3300 respondents to questions on library use, awareness and use of library electronic resources, internet search engine the library and the librarian, free vs for-fee information, the brand itself.
Libraries are trusted sources of information, search engines are trusted about the same, people care about quality and quantity of info they find, but speed is less important (not believable). However, convenience is very important.
Do not view paid infomration as more accurate than free info.
The overwhelming brand image of libraries is BOOKS!

Library Brand Equity - we need a strong visible brand on the web.  Libraries currently are a black and white presence in a colorful, flashy web world.
How do we build the brand?  Build on the trust of our patrons. Build on our business model - making info look free to our end-users.  Build on the scale that libraries represent - presence in every community, global scope and reach.  Improve awareness of library resources.  Make libraires a part of the new electronic environments that dominate social, educational and work environments.  We need to be there!

Social netowrking software!  Its not new, just the technical manifestation is. Deliver library services into the emerging social networks. Motivate people to participate: tagging, book reviews, emergent relationships that are evident from data about what people borrow, like and dislike, link to the people as well.  Need to build our own systems into the social structures that are so quickly developing.

Numbers of content creators and contributors are changing - increasing.  More people are wanting to get their content out on the web.  Their are great innovative approaches to attract that content to the library community.

Social Networking is not just for games: Facebook, MySpace, Second Life and Twitter.  All are flawed as service delivery models - business models are closed or obscure, features are rudimentary or overbearing. But they foretell a digital future in both their virtues and faults. Stuart Weibel has both Twitter and Facebook accounts and will be your friend.  They teach us about what people are doing out there - think of it as a professional investment.  They are all goofy because they are all new.  They will develop and some of that development will be interesting.

Libraries must compare favourably with experiences that our patrons expect: discovery and recommender services, web 2.0 social network capabilities, experiences of comparable commerical services, last-mile delivery capability, bookstore social experiences.  We are offering an experience as well as a service.  Save the user time.

Can Libraries compete in this space?  Should they?
Social software movement is fueled by (dollar denominated) entrepreneurial fervor.  Rate of innovation (and failure) is rapid. Distinguish between trends and the trendy and don’t get wrapped on the latter, especially when they fail.

Future of library catalogues?
Evolving towards network level. Collections linked to people, organisations, global location, concepts, context, metadata and social networking benefits.  Fit into the workflow and social lives of patrons. Help create a scaffolding for past knowledge and future productivity.

Web or Scaffolding?  We want more conherence and context, durable environments that help us preserve and fix resources in the context of culture, librarianship embedded in the emerging technologies of a social web.

Our catalogues need to be wholistic, treating not only works, but also people, concepts, works and objects (FRBR).  In addition we need book reviews, lists, services, commentary, other?  Book reviews are part of social bibliography, user created content.  All these things should be First Class Objects which have to ahve a persistent identity on the web, accessible by anyone or any applicaation, stand alone (attribution, clear IP rights), curated (not left alone). Allow the user to enter and tranverse the catalogue from any point.

WorldCat Identities - Beta product from OCLC - Another piece of the puzzle?
Tag cloud shows the top 100 identities.  Uses bibliographic data and mining it from other sources at OCLC.

Complicated puzzle - where ya gonna turn?
People, information, resources, places, terminologies, user generated content, FRBR (explain it to your patrons).  We need to better mine and utilise the data that we have.  Hook everything together with the right sort of identifiers.  A coherent identifier infrastructure is essential. Broad dissemination of identifiers serves the library collaborative and is the single most compelling means of making library assets persistent and visible on the web.

Persistence: not technological but rather a function of the commitment of organisations.  Libraries and other cultural memory organisations do this well.  Harder to do in the digital era, but the community is up to the task.
Universal access and global scoping: open to all, public identifiers in a public Web. Should work everywhere. WorldCat is the first globally-scoped identifier architecture for library assets in which the global surrogate is mapped to locality.  But we’re not quite done yet.
SEO and canonical identifiers - visibility of assets in the global library is diluted by the multiplicity of identifiers, agreement is needed on a canonical identifier.  Lack of it is a dilution of our brand and a lack of visibility on the web.
Branding is an important component of URIs - every URI is a micro-billboard branding library content in a crowded and largely commercial Web landscape. URIs need to be designed for people as well as machines, should be speakable, should be as short can be as managed, should have a predictable pattern that makes them hackable and truncatable.

FRBR is an important ocintrubtion to resource organisation on the web, but it is a challenge to explain to users.

World Cat - Mid 2006. Globally unique, freely available, citable and resolvable, independent of location, but not quite canonical.  Falls short because of duplicates, either mistaken or functional, not always resolvable to content and only sort of canonical.

NEWS!!!   Pilot project by OCLC - GLIMIR - Global Library Manifestation Identifier which is global in scope, canonical, business neutral, provides the URL equity necessary to support the library brand, fits comfortably with the FRBR model.  If its going to work, it can’t be an OCLC product, but it will be managed by them. It will require participation, buy in and support, all of which will be very tricky to achieve.  Can a global community agree and adopt this when there are already so many identifiers - eg. ISBN.  OCLC is launching this pilot to identify functional requirements and practicalities solicited review from technical specialists,moving forward will require a careful balance of use cases, business issue and more.

Identifiers are key to fulfilling the mission of libraries in a digital future, to compete ont he open web for recognition of our brand, to integrate our traditional bibliographic values with social networking content, to provides services and access to the digital tribe - our future constituency.

weibel-lines.typepad.com.
twitter - stuartweibel
flickr - weibel-lines

Michael Geist - Canada Research Chair of Internet and E-Commerce Law, University of Ottawa
“Unlocking access: in support of a hands-on Internet policy”

Early days of the web (90s) were seen as a hands-off time for government, leaving it to the practitioners and users.  However, government and policy have always been a part of the internet.

Internet 2008: World of blogs, podcasts, social networking which is enabling people to create, speak out, making their voices heard.  They can share experiences and find that they are not alone. Creation, using desktop software and distribution of video is also growing exponentially - eg. Star Wreck, Elephant’s Dream.  Public broadcasters are allowing their users (and funders) to do the same. (eg BBC)  Flickr with billions of photos now has over 100 million photos available under Creative Commons licences - enabling others to create with this content as well as millions of other online works.

Growth of the collaborative media - ie. Wikipedia - 2 million articles in english. Encyclopedia of Life aiming to catalogue all life on earth in 10 years - started last year.  OhMyNews - citizen journalism contributed by the person on the street, to a handful of editors.  Project Gutenberg, LibriVox (audio of it), MIT Open Courseware (7 years old) - online syllabi, course materials, powerpoint demos, podcasts and videocasts. Public Library of Science - open access peer reviewed scientific journal. Internet archive is good for more than the Way Back machine, it will host any content that the individual has the copyright to. Digitisation projects worldwide making previously unknown titles or those thought to be lost, now available to all.  Underlying a lot of this is open source software.

Internet 2018: Four pillars: connectivity, enhance participation,copyright, content
Price of admission for participation, lifelong learning, self expression is access. Connectivity - Broadband for all.
Muni wifi - market can’t do it all, there is a place for public utlities
net neutrality (not the Internet 2 model - pay for better service) - will help develop innovation - much would not be around today if it had not been in place ie. Google, eBay and Amazon.  Need legislation to ensure equity for all.

Enhance participation - intermediary liability issues - being blamed for the content of others and sometimes having legal action taken.
domain names
privacy - protections are often dictated by the policies of the sites they inhabit
trust
transparency

Copyright - anti-circumvention - trying to keep it away, but if not, then retain fair dealing rights
fair use - ensure robust enough to deal with the shifting landscape
term extension -
orphan works
WIPO -

All communities need to speak out so that our governments are truly representing the view of the people in international negotiations.

Content: Open access, digitisation, crown copyright sometimes used as a legal form of censorship, public broadcasting.

Have a big week coming up - attending and giving a short showcase at VALA in Melbourne. So before I start blogging that (hopefully live), I thought give my readers some interesting things to read.

Pew/Internet regularly produces reports related to online use. One of the latest was conducted with the Graduate School of Library and Information Science at the University of Illinois on Information searches that solve problems: how people use the internet, libraries and government agencies when they need help.  Interesting results include high use of public libraries by Generation Y’ers for the scenarios surveyed, digital divide is still an issue and the expected result of the internet as a first stop.  Well worth a look at.

University College London has produced another in their series of Ciber briefing  papers, this one on the Information behaviour of the researcher of the future.   The study was commissioned by the British Library and JISC to “identify how the specialist researchers of the future, currently in their school or pre-school years, are likely to access and interact with digital resources in five to ten years’ time.”  Very eye opening with some interesting results.

The Horizon Report 2008 from the New Media Consortium is out.  It aims to “identify and describe emerging technologies likely to have a large impact on teaching, learning or creative expression within learning-focused organizations’.  This is their 5th annual report.  Considering the link between libraries of any type and our learning organisations, this is a key document to be watching.  The key emerging technologies highlighted in this report include grassroots video, collaboration webs, mobile broadband, data mashups, collective intelligence and social operating systems.   You can get the gist of the report through the Executive Summary.  Definitely food for thought for our libraries.

Enjoy!

I have been so busy with getting my report finalised (yay, its done), getting two presentations and other things started, as well as my daughter’s birthday, that I haven’t had much time to ponder all things library. However, to start our school holiday break here, I thought I would point to something that is both thought provoking and entertaining.

Unshelved is a daily comic following Dewey and the library staff at Mallville Public Library. I have subscribed to the RSS feed so that I can get my daily fix. Working in a public library myself, it comes very close to home at times and is even more amusing as a result.

Anyway, this week’s comic strips were based on the Hi I’m a PC and I’m a Mac ads, with the substitution of Hi I’m the Internet and I’m the Library and as I said, they have all been very amusing - so check them out!

Monday - Beyond Google
Tuesday - Copyright
Wednesday - Information authority
Thursday - Novels
Friday - Censorship

Enjoy!

PS. And now Saturday’s comic which sums it all up!