Connecting Librarian

Its Day 11 of the 30 blog posts in 30 days challenge and as promised, here’s my notes from yesterday’s seminar.

Insight into Victorian Public Library Experience with Downloadables – Thursday 10th June 2010 101m-4pm

Kenneth Harris – Port Phillip Library

They have recently implemented Wave Sound eaudio downloads.

Not many choices in terms of vendors.

They use IP addresses for inhouse downloading. External was organised through referring URL, with authentication provided by the library itself.  Clunky but it works.

Raised awareness through high level links in the catalogue, which link back to the referrer page. Unfortunately you have to login to the catalogue first to get authenticated, so it then has a quick link to the ebooks from the account page.

Once you have logged in, you have to create a Clipper account. Once that is done, you don’t need to authenticate a second time.

Marc records are part of the sub. Links are displayed to everyone – so they needed to be changed to the link to ebooks info.

Took a while to upload the records (588) – took some fiddling and lots of discussion to get it right.

Stats can be retrieved on use, including popular titles, users, checkouts and renewals, activity by subject and more.

Have a 10 item limit for users.

In 6 weeks, they have had 245 accesses 197 checkouts ad 48 renewals.  95 User accounts have been created.

What they’ve learnt so far:
- not much they didn’t already know
- problems with DRM – macs cant play wma files (1/3 of files are wma)
- public PCs can’t  download the wma files due to an issue with DRM and PC deployment
- WMA files wont play on your car stereo
- users find it difficult to locate files they can download
- if it takes more than couple of minutes, people give up
- needs to be improvement in catalogue and subscription integration
- authentication should be done by the vendor, done off the library catalogue login (not by the library)

Marketing – didn’t tell people it was coming. When it came, they used a screensaver on their catalogue PCs, Wavesound provided brochures and posters and want to come and talk to users and staff about the product. Have to promote more – difficult at this time due to RFID project in process.

Authentication: after initial authentication with library card, and setup Clipper account, they can go to straight in to the Clipper page. When they setup, it refers to Port Phillip, so that’s where the account is based and Port Phillip’s limits etc apply.

EZ Proxy authentication is available, but only if it is done by the library. Don’t offer SIP2. However, they may be able to connect using WebFeat, which is what Port Phillip has – but will still be adding extra steps.

Stats don’t show where people come from to get there – whether its from the catalogue or direct from the website (once the account has been created).

Knowing what they know now, they still believe that they made the right choice. A major reason for going with them was that there were no extra software requirements. Works on a yearly contract – they start with a base library and get an extra supply of titles each month. You can opt to choose titles or let them be chosen for you. You have the option to change titles.

Loan period is 3 weeks and can be renewed. Up to 10 titles at a time. Files disappear at the end of the loan period. Can’t return early.

Its a totally separate loan system to the LMS. All statistics are kept separately. Could happen in the future if we get SIP2 connections with our ebook providers.

All the products run using an online store model like Amazon.

No limit on simultaneous users. Fees based on population.

Wavesound has both ebook and eaudio, but Port Phillip only has eaudio.

As login is based on username and password, can’t tell age, where joined etc, etc.

Jennifer Khan, Greg Evans and Tony Brooks from Melbourne Library Service
Melbourne has had Overdrive eaudio books for 12 months.

Have introduced downloadable audio first not ebooks – due to degree of uncertainty in ebook market. Used a staged approach. As there are a limited field of vendors, decided to go with Overdrive because of their proven track record and a good market share. Overdrive provide professional and free marketing support and a very slick product.

Once they signed up, they sorted out policy definitions such as circulation, connection and IP issues, membership exceptions and different card types, which was all pretty straightforward with good technical vendor support. Got access to a development site for testing.

Support from local rep was not good, so dealt mainly with the US via email and teleconferences (6pm there to 9am here).

Greg had already introduced it at ACT, so had great experience to begin with.

Collection management:  never handed it over to Overdrive but eaudio content has been limited. Shifting market makes things very difficult as titles can change with changing publishers agreements.  However, users have taken to them with great enthusiasm.

Overdrive have a number of specialists – Collections, IT and marketing and the support is fantastic. Did a user survey to gauge interest and find out what they would be interested in. Got a lot of people provide email addresses and become their testers and feedbackers.

Marketing – lots of support from Overdrive. Library branding throughout. Got media engagement. Day after it was written up in the Green guide, everything went out. Had to buy more titles. Have about 400 titles now.

Have concluded that they will need to use more eaudio vendors. Next challenge is how to create a seamless interface to all the content being provided by these different vendors.

Vendor training to staff user group was very complex – consisting of a teleconference from the US which was very thorough but over the top. Too much information delivered. Had a overarching marketing emphasis however, rather than technical/user experience. Once completed, they played with the product some more.

Cascading information to general staff was simplified to customer needs and
was compulsory for all staff. They quickly learned what issues may be encountered in a real environment, the key features and bugs and then
redesigned the training again for the public.

Training public was easier as they were all keyed up and ready to go by the time they launched, the integration with LMS was seamless. Public sessions were very well attended – running 2-3 sessions a day for 2 weeks – many people brought own laptops. They also did some individual follow up with special need users and they are getting constant feedback and making minor changes as they go.

Needed a lot of patience throughout the launch process, to help get people on board. Overdrive provides a help service, where individual issues can be addressed – has a 4 hour turn around.

Interface is seamless with the Melbourne website. Although the Overdrive site is external, it looks like the Melbourne website. Overdrive has 2 to 1 WMA to MP3 format. WMA files can be downloaded to a PC however and then transferred to an iPod, during which it gets reformatted to a iPod readable.

However, you do need to download an Overdrive media console to access the content.

Future:
ebooks next – would be easy to go with Overdrive as DRM is less problematic and they have a great range of titles, a nice interface and great support. Checked out different options and have gone with Overdrive.

Issues for ebooks included limited reader functionality and availability, in a market where there is a huge range of devices. Sony ebook readers and Nooks will play the content, but not available here yet.

However, users are fascinated with mobile devices and readers. May yet lend some of the older generation ebook readers that they own, with pre-loaded content. They area also considering the options of bookstores vs vendors and online sellers. iPhone app is also now available for Overdrive. Have been advised to go with ePub format with ebooks.

Issues: format issues – ie WMA vs MP3, licensing vs ownership – different models and some vendors let you own the book, DRM and access to content and limited Oz content. Overdrive is licensing, Bolinda is ownership.

Check out BLIO? – downloads the software with the content and can be played on any device. May be major DRM issues so getting content from publishers may be difficult.

Success factors: critical mass strategy, group of early adopters, DRM minimal vendor, concurrent users, Marc records, ease of circulation, availability of stats, review and user group.

Lot of success due to holistic approach – collections, IT and marketing working together with staff. Staff are enthusiastic and the service has had great use and feedback from users.

Overdrive – one copy one user model. If you want more users, then have to purchase more copies.

Authentication – user is presented with a login screen – uses SIP2 to library system. Overdrive manages the user account, SIP2 is only used to verify that it is a valid user. If you login to catalogue, you still have to login to Overdrive.

Offer optional load periods – one or two weeks. Items cant be checked in, you have to wait for it to expire. Some titles are available in a single file – many titles are in multiple files to download (like CD based audio books). Can download progressively over your loan period.

User stats – have not done much as yet.  Will now look at it now that they are 12 months down the track.

User Experience panel

I was then on a panel of three committee members, who used the Overdrive and Wavesound services as brand new users, using a PC, a Mac and an iPhone (that was me). We are still compiling experiences and hope to add more. If you are interested in the report thus far, let me know and I’ll get a copy out.

Vendor presentations

The early part of the afternoon was taken up with presentations from Wave Sound, NetLibrary – newly purchased by Ebsco, and Bolinda. The first and last only offer eaudio at this time, NetLibrary does both. Overdrive does not have an Australian based rep at this time. Each vendor gave a short marketing spiel and then demonstrated the user interface and answered questions relating to the IT structure of their product.

Vendor panel

We finished the day with a panel involving the vendors answering questions from the attendees. They were:

Will you be offering streaming content now or in the future?  Not yet, but its on the radar for all of them.

Can you see a future where all content is device neutral?  Yes, but no timeline though, everything is changing so fast and at different rates. Eaudio market is much more mature than the ebook market, which is why its much more device adaptable.

What do you mean by fully accessible?  Bolinda downloads can be used by all – including screen readers. Files can be played on most devices – they are all MP3. All titles are remastered into chapters with logical breaks.

What do you mean by exclusive rights?  Why exclusivity?  Lots of money is involved in purchasing rights and publishers aim to get the best possible deals for their content. There are licences for print, audio and downloadable. Not all arrangements are exclusive.  Rights are for a certain length of time, somewhere between 5 and 10 years.  Also depends on the model – purchase model means you have it forever, subscription model means you only have it whilst you have the sub and the vendor has the rights.

Will we end up getting this content from multiple vendors? Yes, the issue then becomes how to make the whole process seamless so that the users experience one process. Library processes are changing. Moving from print to digital including how we join and access collections. Is getting to the point where the whole interaction that users have with the library will be totally digital. Collections offered are different, but so are our users. So we will have to pick and choose from vendors.

Is reciprocal borrowing available? It is through Overdrive in the US, where you can borrow between different libraries. Publishers much prefer consortium purchase, rather than reciprocal borrowing.  Ebsco does consortial arrangements, as does Wavesound. Bolinda does not do consortia, because they believe they are affordable and give each library service flexibility.

Do you have plans to intergrate with LMS’s? Definitely on Ebsco’s radar. Libraries would like to have all their account information in one location, so they can check all their holds, all their loans etc, in the one setup. Bolinda says it can be done because the technology is available.  Importing this data back into our circulation modules for statistical purposes is a lot more problematic. Bolinda has established Web Services with Aurora and SirsiDynix LMSs. In discussions with other vendors, but have confirmed that they will be establishing a SIP2 connection with Civica. This will also require an extra software install at both ends to help improve security.

Do you have any thoughts on offering other media for download?  eg. Film, games, media etc. Bolinda is already looking to do this. Not Wavesound, but Ebsco will look at this as well.

Are there any plans to integrate back into social media platforms? Ebscohost has a module EIT – which has an array of tools with widgets etc, that can be inserted into a range of tools. Bolinda is looking at it. Wavesound works on Ebsco’s platform so they have access to the same tools as Net Library, through Ebsco.

Summary

The day was well received and well attended with about 50 people coming from over half of Victoria’s public library services, most for the whole day and some from quite a distance away. As an organiser and attendee I was very pleased, not only with how the day ran, but from what I got out of it. I feel much better prepared for when we venture into the world of downloadable eaudio, which will be soon.

Its Day 10 of the 30 blog posts in 30 days challenge and today I attended a seminar on downloadables. Organised by the ICT Special Interest Group of the Public Libraries Victoria Network (of which I am a part), it was intended to show ICT staff what Collections librarians will be asking them to implement in the not too distant future.

I have taken notes which I will post tomorrow, but for now some things that were talked about in the panel got me thinking and I thought I’d ponder them here first.

Only a few Victorian public libraries have offered downloadable ebooks to their users, but now that vendors are expanding their offerings into eaudio books and more vendors are coming into the market, there is a lot more interest in these collections and services.  My library service will be starting with our first eaudio collection in coming weeks and we are not the first in Victoria, nor will we be the last.

What was interesting was the prediction (pretty right on too I would say), that it is quite likely that eventually we will be offering ebook/eaudio content from a number of different vendors, in a similar vein to our database offerings. And we are still struggling to make that sort of interface seamless to our users.

So basically, if we don’t get our acts together soon, the issue we have now with our databases, will just be magnified all the more. Will discovery layers solve the issue? From what I’ve seen so far, they are still not the perfect setup for public libraries.

Still, we have to do something before it all becomes virtually too unmanageable (pardon the pun!)

So here I am now in New England (sounds so romantic) at Darien Library. Check out the photos I have on Flickr about their current building. They have just broken ground for a new library building, which will be similar to the new Princeton Library with 3 levels, but not quite as big. The inspired building project was written up in a Library Journal article “Library Buildings 2004 – Great Libraries in the making.”

Despite having an overcrowded building at present, with offices in closets and more, they are doing some great things, including a lot of technology based and virtual services. I met with Kim Gabert, Emily Weiss (recipient of the Louise Parker Berry Fellowship) and Mary Freedman from Reference Services and talked about their website, blogs, email newsletter, RSS and IM Reference. John Blyberg left Ann Arbor and starts here on May 1st (I’ll meet him at CIL!), so things will get even more exciting!

At present Kim as webmaster uses Dreamweaver, but John will help them institute Drupal as their content management system, so changes are coming. Darien hosts their own website on a Linux server, as well as those of over 60 local organisations. Talk about building community!

Their newsletter, Connections, which is available online, is emailed out to their users using “Constant Contact“, which is also used for their children’s newsletter. They will look at introducing RSS feeds from the Connections newsletter homepage in the near future.

They have 10 blogs, which are all linked from their homepage, as well as being linked from a combined page with a one line summary of each of the latest posts. They use Movable Type for their blogs on Books, Music and Movies, from the Director, Childrens, Teens, Technology, Front desk, New Building, Events and Community Matters. Each blog has a librarian author, with the exception of Music and Movies which is shared between two reference librarians. They usually post weekly and all their blogs are usually in their top 20 website hits, with the Music and Movies the most visited. Comments are rare, excepting on the Events blog when they poll their users as to which of 3 movies they will show in the next fortnight. A post from each blog is incorporated into the Connections newsletter, which then entices people to go back to the blogs, thus enhancing their readership. Their blogs tap into a wide range of librarian expertise and knowledge whilst enhancing the librarians skills and sharing the load of blogging.

Darien offers IM reference using Meebo online. They have also incorporated a Meebo widget into their website, so users can access the service from within Darien’s website, without having to use an external webpage or software. There are a few issues with this – remembering to login daily and the fact that it can only be logged into on one PC, so sometimes they have to juggle logins to answer incoming IM requests. They receive about 4-5 IM queries a month and about 20-30 email requests. They were very innovative and hosted an AOL IM chat room on Oscars night to discuss the outcomes – did some very heavy promotion and had a lot of staff involved in the discussion, but they believe they had 1 Darien resident attending. They are not doing SMS reference at this stage.

They offer downloadable audio, which started slowly, but is taking off. They use Overdrive through the iConn state consortia and Recorded Books, which is easier for the librarians to use and has more titles. They are offered for download remotely, as there is only one PC in the library that it can be done on and that is usually used just to show people how its done.

They also offer Playaways, which are self-contained audio books. They have the content and player all in one small device. They have about 200+ titles covering adult, childrens and teen fiction and non-fiction, which are very well used. (previous weekend there was only 1 on shelf). Each one is issued with a spare battery and disposable headphones.

Judy Sgammato took me through their Technology Center and tech classes. Their Center has 12 PCs, portable and large sized scanners, B&W and colour printers – using print management software. They circulate laptops, digital cameras, digital video camcorders and MP3 players and have headphones, a zip drive and portable floppy disk drives for use with their Technology Centre PCs. They offer classes on Microsoft products, Photoshop Elements, podcasting, Dreamweaver and more. The center is available for public use outside of classtime with timetables of available times and the availability of assistance posted outside the room on a weekly basis.

This is my first study tour blog post and in the interests of readability, I will break down the entries so that they don’t end up being too long. This is only a representation of what I discover, to blog it all would be more like a book than a blog post!

My first stop on my whirlwind study tour! I came down to Princeton from New York by train last night, so that I was fresh and ready for my visit today (as fresh as time lag would let me be anyway). The Princeton Library is a beautiful newish 3 storey building in Princeton township, not far from Princeton University. The three levels are themed – the first floor is a browsing collection, with media, express fiction and new books organised in a bookstore type layout. The second floor is the adult collections and the main computer area (they have over 100 public PCs) and the third floor is the children’s and teen areas. The first floor has a large seminar room, a Friends run library store and an outsourced cafeteria. The other two floors also have several meeting/seminar rooms of various sizes. There is also some beautiful public art interspersed throughout the building. You can check out the photos I took on Flickr.

I first met with Janice Painter from Access Services (equivalent to our Tech services) and talked about Innovative’s Millenium ILS. They send courtesy notices by email, 2 days before items are due as a reminder. 90% of users get these. Overdue notices are also sent by email. The only paper used is for overdue notices for non-email contactable users and for bills which are sent out on paper only. Since this was introduced, fines revenue has dropped dramatically. What a great PR move! In 2007 they will be introducing federated search and mashups through new Millenium upgrades. They have a staff blog for news and views and are looking at using a staff wiki for tips and tricks. The Book Club wiki from last Summer’s reading program will be run through new features available in their ILS this year, making the most of the new features of reviews and comments. Although a n intensive process, they will be entering old reviews into the catalogue to start the process. They use RFID and Libramation’s self check and have tapped into Innovative’s API to make it work with their ILS.

Tim Quinn – Public Information – gave me the grand tour of the library, both the public areas and behind the scenes. They have several video screens throughout the library, which displays their events calendar, which is extensive. Their beautiful art wall will have a PC nearby which will allow visitors to access information about each individual tile that comprises the work. They use a bookstore philosophy on their first floor, with their express collection – latest releases with 1 week loan and increased overdue charges, new release DVD rentals ($1 overnight) and their large media collection. The 2nd floor is reference and the adult collections, with the teens and children on the 3rd. They have free wireless in the library and into the plaza next door, which is available 24/7. Their Technology Centre is open to the public for set hours when not being used for classes, with each PC having the full Adobe Suite so people can work on projects or try software out. It also includes scanning and an AV media centre.

Barbara Silberstein, their Media Librarian took me through their downloadable media. Unfortunately, due to digital rights management, it is only available to MP3 players with Windows DRM, so doesn’t include iPods. They offer Overdrive through the Listen NJ consortia and Netlibrary downloadable audio books and streaming music from Alexander Street Press. The Listen NJ option offers several 1000 titles, but with only 1 simultaneous users, but it does have a holds facility. Audio books must be downloaded to computer first, using specific software, after which they can be transferred to an MP3 player. The consortia set a loan period of 10 days, due to long holds lists. These titles are not listed in the catalogue and account for about 100 loans a month. Netlibrary adds 30 titles a month and at present they have about 1500 available. They are accessible through the catalogue, their website or directly from Netlibrary, but the user requires a user account which is set up through the library. Loans are for 3 weeks for up to 7 titles and they have unlimited simultaneous users. Loans are mid 100s per month. Barbara said that loans have remained flat, most likely due to the DRM issues. Hopefully with the recent announcement by EMI that they will be making DRM free music available, this issue will be resolved for libraries soon. They also have streaming African American, Classical and Global Sound music, for free. Must be played live on computer and can only be saved with credit card details. Users can create playlists and search for particular music in a wide variety of ways. It includes childrens, spoken, old jazz, older stage and screen music and much more. They have a licence for 5 simulataneous users, but the most they have ever had is 3. It is relatively inexpensive and generally well used.

That concluded the morning. More later.