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ALIA Online 2013 Conference – Day 3

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Charles Leadbeater (via Skype) – Systems of empathy
 
The whole relationship with technology is crucial, its reshaping our culture and our expectations.
 
Is technology for us or are we for it? How is it working for you, or are you working for it? Typewriter was a dumb tool that was beautiful but that we were in control of. Smart phones are also beautiful tools, but our relationship with them is more intense and tricky – it gathers information about us even as we use them to gather information. What happens to us when we lose the signal on our phones.
 
Systems – we rely on a plethora of systems to do what they do, so that we can go about our daily lives. Libraries are a form of system. People can use them without having to divulge a lot about yourself, and where can immerse yourself within a community, but still have a private experience.
 
Empathy – we require this to underpin all our social activities. 
 
These two core components make life manageable and enjoyable. These can then be charted on x and y axes and our experiences plotted within. Low empathy and system experiences are very chaotic eg. poor housing estates and bad workplaces are like this. High system and low empathy are very efficient but can be very aggressive – the danger becomes that the system becomes self-serving and people are secondary. eg Ryan Air. High empathy, low system engage more serendipity and can be unpredictable eg. Farmers’ markets. People go to not only buy products but to have a social experience. The interesting experiences are with high empathy and high system eg. the best cities in the world (his favourite is Barcelona).  The best schools are in this quadrant, as are hospitals and the best libraries will be. They are highly organised but also highly social. This is where the future will be made.
 
The best libraries are highly social and engaging.
 
Technology will increasingly disappear, into our lives, pockets etc and we will become much less aware of it. We will become used to it.Technologies will support relationships and lower the costs of empathy. They will create new forms of conviviality.
 
We could become empathy machines: where human minds and bodies become technological, somewhere in the next 10 years or so. Imagine learning through inhabiting the thing you are learning. 
 
Libraries that use high system along with high empathy will ensure their unique place in our communities.
 
Question: libraries are high system, but not so high in empathy – how can we get into high empathy – set an open and welcoming tone, let people use the space the way they want. People respect the order of calm that libraries are known for. We can’t lose that.
 
How do we bring systempathy to online libraries? Create community around content and encourage participation.
 
Libraries can’t be about just delivering content, because a system can do that without the library. Libraries need to give their communities more and that needs to come from the empathy side.
 
Warren Cheetham – Australian Libraries and the NBN: what, so what and what next?
 
www.nbn.gov.au – connecting all of Australia to highspeed internet.
 
Fibre optic for 93% of Australia. Speeds: ADSL is between 12Mbps download and 1Mbps upload and then ADSL 2, 24Mbps and 3Mbps. Average for Australia is 4. Fastest residential plan on NBN IS 100 Mbps and 40 Mbps. NBN is planning to upgrade links to the home to 1gig.
 
Townsville was one of the first NBN sites in Australia. Got the fastest plan, did’ t cost a lot. Paying an extra $10 per month for the same bundle with the NBN connection.
 
Difference for them was the speed that they downloaded music and movies.
 
Cost – is this the best and most cost efficient model?  Reliability- fibre optic can be affected by weather. 
 
Rest of the households will be, via wireless and satellite, although the speeds won’t be as good.
 
Process will take around 10 years. Plans for next 3 years on NBN site – check their site for an interactive map of the rollout.
 
Government has an agenda – they want to build services on to the platform.
 
Libraries don’ t have an agenda – do we have the attitude to develop one? Need to get the GLAM sector together to develop one.
 
Libraries need to ensure they are getting the position of NBN Hubs and all that entails.
 
Very hard to create an agenda when we don’t have a timeline.
 
When all communities have this access, will people still want to visit libraries?
 
What is the potential for developing new services with these faster speeds – what sorts of things can libraries offer that they haven’t been able to do before?
 
Speed is just a matter of transport – so it should be about the services.
 
Define visits to the library – not just physical, the online can be 24/7 through partnerships. Great potential for housebound services – social inclusion becomes more possible.
 
Rethink the equipment we use to access the connection – higher quality screens etc.
 
Mobile should be a focus before and after NBN.
 
Will this service encourage people to deliberately stay at home when everything can be delivered to them. 
 
Digital divide in the short term, between those that have and the have nots.
 
Lots of research going into the implications of broadband by many sectors. How can libraries get into this- do we need a centralised research resource?
 
www.broadbandlibraries.net 
 
Sharan Harvey – Future public library collections: working out how we’re going to get there
 
What is the right size for the physical collection in the library? Who is driving the collection development in our libraries – customers or publishers? 
 
Libraries future collections research report 2012 – survey over 2 years. 
 
44% of readers read between 3 and 12 books, stable from 2011. Finding out about books – libraries came in third at 46%, behind people, bookshops and ahead of online bookshops. Then 5th was online library material. 
 
For every book that was bought, 2 were borrowed because of cost mainly. There was also try before you buy and space saving. 
 
eBooks – 36% of readers download ebooks but 63% of library users are. Use was stable between between 201 and 2012. However those downloading are doing so in small numbers – but getting closer to the tipping point.
 
On average over two thirds are accessed via free sources – great opportunities for libraries.
Marketing to raise awareness will only work if we can provide the content, difficult with only 1/2 of the big 6 publishers making their collections available to libraries.
 
Preferred their reference to be online, but children’s to be in print.
 
Kathleen Smeaton – Failbook – are public libraries really engaging with users via social media?
 
Are you worth following?
 
Broadcast posts, information posts and engagement posts being utilised by libraries. 
 
Investigated 26 libraries, with presentation focused on Yarra Plenty and Townsville. 
 
Facebook pages- had a high use of information and engagement posts.
 
Twitter – very varied use, used very sporadically and not very engaging. Twitter is a tool for now. Townsville is searching for tweets on Townsville and using it as a reference tool.
 
Blogs – rate of hosting was low. There is a low engagement with these, with limited comments.
 
Visual tools – like Flickr and Pinterest. Use was archival, but no-one was using Groups capability. Collect photos from Flickr, with permission, on things that the library is interested in. Pinterest as a content curation tool is the most successful for engagement.
 
Best practice – moving into user spaces, personality, radical trust, commitment, environment.
 
Big challenge was getting staff to recognise the value of using these tools. Should it be a core skill or optional extra?
 
‘It’s the oldest service we offer, it just takes place in a new space.` Social media is just another service point.
 
Anna Troberg –  Are we just astigmatic or just plain mad?
 
Today wealth is information. Librarians work everyday to set information free.
 
Post impressionist painters were considered by some to be either astigmatic or mad, because the pictures were blurry.  These critics had vision (sight) but no Vision.
 
Times change and we do get used to what once was new. The post-impressionists gave us a new perspective, one that had not been considered before.
 
Pirate Party, like librarians, try to keep the communication channel open.
 
In the beginning was the word. Even moreso these days with Facebook, email, Twitter, SMS and more.
 
Progress happens because of annoying people who pushed to get something better. You don’t always immediately see the benefits.
 
Welcome the itch. We should embrace change.
 
Publishers were all doom and gloom and the only solution was to get rid of the pirates.  Pirates on the other hand were honest, but optimistic.
 
Lots of changes have happened without the death of that industry Eg. music. It shows that change can be survivable and can work.
 
Culture is being drowned by copyright law. We need copyright, but one that encourages the spread of culture. 
 
Should our heritage to the future only be today’s top sellers. Imagine if 50 shades was considered our achievement. 
 
Aswan Dam is covering some historic monuments which are now being forgotten – this is what copyright is doing – content is being hidden by copyright restrictions and in turn is being forgotten.
 
Librarians need to raise hell on these issues. We need to get the other side of the argument to the decision makers. Our weakness is being nice and the publishers and copyright agencies don’t deserve this. 
 
Information Literacy Online: a Pecha Kucha Program (multiple presenters)
 
Sally Cummings – Reaching out to external students online
 
3/4 of their students study either partially or fully online. Asynchronous products are vital in delivering information literacy to students. 
 
 
It needs to be right place, right time. They use online classrooms, online tutorials with interactive activities, libguides and their website.  Outside the traditional, they have used free online tools to create comics, webcasts and more and use social media to further spread the word.
 
Naomi Dessel – have created 2 online infotainment vides and 2 mixed media videos which demonstrate how to use Summon. Reworked and rebranded an existing tutorial called StudySmart which will be compulsory for all first year students in 2013.
 
Ghylene Palmer – they personalised web services campuses in both Australia and overseas.  They also created specific pages to specifically assist first year students in discovering and using library resources.
 
They have with permission, reworked and reused multimedia content from other sources. 
 
Tegan Darnell – getting information online is like drinking from a fire hydrant. Libraries aim to be a water cooler, where theright water is delivered at time of need. Gaming will be a growing part of teaching information literacy. Do we partner with existing providers or upskill and create our own?
 
Paul Brown – It’s the stuff around the stuff that’s important
 
Its our job to ensure that our users are sent on the right path and don’t end up at a dead end.
 
Our RA products need to be contextual to enable us to do that.
 
The problem is finding the content within the narrative and linking it to similar contexts across our collections. 
 
Book reviews are not enough – reference to other similar titles?
 
Reading mats enable RA librarians to explore and work with other staff to pool expertise.
 
Hierarchy of reading – check it out.
 
Readers go to a book for its subject, but they stay for everything else.
 

ALIA Online 2013 Conference – Day 2

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Liam Wyatt is a local Wikipedia guru sponsoring GLAM sector involvement.
 
Wikivoyage and Wikidata coming out later this year.
 
Sue Gardner – Wikimedia
 
Audience participation, most librarians are supportive and about 1/4 have edited.
 
Top 5 website, only non-profit and consider themselves to be part of GLAM sector.
 
Wikipedia far outranks all other news and information providers, in global visits. However, Wikipedia is reliant on these sources to build it. It is the aggregation of this information from all these sources. The chart clearly shows tht Wikipedia is the go to space and in turn we should be working with it. A moral obligation? 
 
Wikipedia is less popular in poorer countries and in heavily filtered countries. Is available in 285 languages and is a unique cultural product, written in that language for those reading that language.  The audience is earned, not bought via advertising. 
 
125 staff with one programmer in Australia. 99% of the work is done by 100,000 volunteers. (showed short video of editors and what they do). Its a global group and generally young, but diverse. Quintessential Wikipedian is a graduate student. 
 
There is some vandalism, but majority is to help others. Leads to a virtual circle of Participation. This has been verified by external studies.
 
We know you aren’t perfect, but we can work on that – Barbara Pfister.
 
What can librarians do? Edit Wikipedia. We are pedantic and so are Wikipedians. There is a public service aspect and skill is required,both of which librarians have. You don’t have to have deep subject knowledge, but need to know where to find the knowledge.
 
Encourage people to understand it better. Tell people not to reference it or to rely on it alone. We should not uncritically accept information we consume.
 
Speak up for the free and open internet. We have a moral obligation to do this. Need to stand against censorship.
 
Panel – the distributed collection of Queensland memory: networking, transforming and creating knowledge – Rory O’Connor (Yugambeh Museum), Melanie Piddocke (National Trust) Sarah Scragg (filmmaker), Carla Stephan and Chrissi Theodosiou (SLQ)
 
Scope – the entirety of the content across the state. Much of it is hidden and one of the project’s aims is to discover these hidden collections. Have sent surveys out to partners to try to discover what is out there and is not yet discoverable. Giving them a snapshot. The distributed collection is a rethink – beyond the walls of the history societies and museums.
 
Our role is to pass this on to the next generation and to activate it. Qld has a first language app. For youth, it needs to be seen in a play or told in stories, whilst on location. We have limited time to obtain content and oral histories from the elder generation before we lose them and all they know.
 
Contemporary collecting needs ro be a part of our collections, as well as older heritage content. 
 
Content is held by visitor`s centres, hotels and other public and private facilities, as well as the well known hosts.  
 
The project is not about centralising and enforcing standards, but about helping content holders to get their materials available.
 
We have an obligation to get this material online, be for it disappears.
 
Organisations can be protective of their content, which can be an impediment to getting content online. How can we help them to recognise the value and in turn get them to work together so the awareness of each others collections is raised.
 
Value however, in just having an awareness raised of what they hold – not just with each other, but in the community.
 
How will this project help to connect collections?  Making them discoverable.  There will benefits for not only communities, but also scholarship.
 
Barriers- politics: perspectives from both sides of conflict, how this is handled can be conflicting and sensitive.  Need to keep both sides of conflict and this may include ephemera, websites and more.
 
MIMO Musical instrument museum online could be a prototype. Aim would be extended support and training from SLQ, but then a portal to connect them in, even if it’s just a 6 catalogue. Heather and I should visit SLV about their local history focus.
 
Advocacy is so important so that more money is invested. Need to demonstrate value.
 
Video oral histories is an option and we need to be collecting them on an ongoing basis. 
 
Partnerships with schools?
Towards digital excellence – Maggie Patton, Scott Wajon, Kate Carr SLNSW
 
Drivers – demand, risk of collection loss, lack of funds, lack of infrastructure.
 
 
Success factors in business case – think big, preparation through internal workshops, attention to details, experienced business consultant, prepared presentations, listened to feedback, excellent track record, relationship management, whole of library support.
 
Once money was given, they established a programme office, established a governance board and procurement framework, appointed programme leader and project leads and setup communication channels.
 
Website established and named Digital Excellence. Secondary aim of professional development.
 
Project scope: 12 million images over 4 years, in 52 high priority collections. Concentrating on what is unique, significant and frequently requested out of their collection of 750,000,000 images. 
 
Focus on World War I content including manuscripts, pre 1890 images, ACP images, pre 1860s maps, stamp and coin collections, posters, emphemera, newspapers and oral histories.
 
Materials chosen on popularity, regional appeal, fragility, school relevance.
 
Progress – internal digitisation started, staff embedded, agreements signed an external digitising about to start.
 
Infrastrucuture upgrade is in process and will be finished in two years.
 
Doing it the Wikiway: using Wikipedia to capture the untold stories of Queensland  - Michelle Swales SLQ and Rachel Lethem (Gympie Libraries)
 
The people are in Wikipedia, so we should be there too.
 
SLQ contributed 50,000 images to Wikimedia Commons, focused on famous events, people and floods, ships and more. All the articles needed to have metadata. Then articles needed tobe written to go with the images.  Ran workshops on how to do this and then offered them to public libraries – Gympie being one of 9.
 
Project was appealing to the library because of its exposure of local content. They were able to cross link extensively and see their images used by other content.
 
Workshops run by Wikimedia Australia. Notes available online from SLV. 
 
Already seeing thousands of hits on pages created out of the workshops.
 
Roy Tennant, Jon Voss and Ingrid Mason- Practical linked data for libraries, archives and museums
 
Jon Voss from HistoryPin
 
The internet revolution began with libraries – it gave us the ability to connect. Check out evolutionoftheweb.com.
 
3 elements that make linked data possible – culture, tech and law
 
We have a culture of mashups with amazing creations being generated as a result.
 
Technology is learning from our interactions. Using RDF that links to other links. We are almost ready to talk to machines. 
 
invisibleaustralians.org
 
We have the tools to enable sharing, but we still can lock it down by copyright. Best put it out with Creative Commons licences which dictate how the content can be used.
 
Roy Tennant – OCLC
 
Showed chart of linked data bucket which is quite out of date. 
 
Librarians should like this, because it is structured and most of the work is behind the scenes. We don`t need to know how to code RDF to be able to use it. eg. BBC Nature Wildlife site.
 
OCLC has been working with publishers and W3C on schema.org for books, developing a vocabulary.
 
Libraries are already using linked data. 
 
US is looking at the successor to MARC and have a draft for BIBFRAME which is a linked data framework. Eric Miller calls it not cataloguing, but catalinking.
 
Ingrid Mason
She is working on a linked data project called Huni. It. aims to unlock and unite Australia`s datasets. 
 
Goal is to support researchers in finding linkages between data in many different silos.
Theyare rethinking resource discovery, moving from what is, to where is. To do this, we need to be able to understand our information seekers. It is a metadata mashup.
 
Jon Voss 
There are networks out there of people who are doing this and are happy to network.Europeana is a huge example of linked data with 20 million records. lodlam.net, openglam.org to helpand @lodlam on twitter.
 
Start small, but start. freeyourmetadataorg.
 
Xtra dimensions: exploring augmented library spaces and social media – Mylee Joseph and Kirralie Houghton
 
Talking about how people, place and technology combine to bring us something even more powerful.
 
This is a time to move outside our comfort zone and take the opportunity to time to dream, even if the tech is not there yet.
 
There is an important element of place in our libraries, which gain meaning when we bring it to them. There is a need for public spaces and libraries are great examples of this.
 
Also have the elements of globalisation as well as glocalisation. Glocalisation is important for sustainability, for creativity and for sustaining our communities. Be careful of non-Places, libraries will avoid becoming them by giving meaning to their spaces that their community relates to.
 
We get hit by a wide range of ideas, but can use our social media connections to find those that are getting traction.
 
We are still thinking of our libraries in three distinct spaces – the physical space, the online branch and social media.  
 
How do we use social media to deliver library service, in a space that we don’t own. 
 
The three spaces are not distinct, they overlap as some people will interact with us in different ways.
 
1. What gaps exist in Library Policies for an integrated physical/online/social media experience? 
 
Pinterest eg from British Library – had a page Made in the British Library and followed that with an event where the creators brought, displayed and sold their creations at the library.
 
Iowa City Public Library is hosting locally produced music. Do the same with print?
 
2. What skills do staff need to operate in an integrated environment?
Developed a transferrable skill set – assess, explore, engage, evaluate, transition/exit.
Engage is about ensuring that we are not talking to ourselves. Social media can be difficult to measure. 
 
How does your content look in mobile form? New one – #23 mobile things coming soon.
 
3. How do we integrate your library’s environments?
 
Lend ipads, embedding hash tags in carpet, qr and hashtags stencilled in walls, massive wall of interactive screens with your online feeds, smartboards integrated into teaching, physical versions of online displays, surface tables, apps, social opacs, rfid tags on library cards, big like button on the building.
 
One of the most important things for us to do is to build the pathways for staff to be able to create this content.
 
Think about maker space concepts and what you would like to include in your library, how you could use augmented reality?
 
http://peopleplacetechnology@wordpress.com.
 
Sarah Drummond – Not social media but engaging digitally
 
Need to get over social media and innovation strategies. 
 
Innovation is a new method, idea, product etc.  Its not about technology, its about people. Snook, her company does this in their service design.
 
Double diamond design process - 
 
Four key points in designing – prototyping, visualising and storytelling, co-design, people. It all comes down to dealing with a ton of information. 
 
Fuzzt front end problem solving – Liz Sanders – its about about now knowing what the end product/process will be.
 
The Matter – youth engagement process, which resulted in a business model and skills building and ultimately a business.
Art of prototyping is coming up with an idea and the keep working on it until we got the product.
 
Improving the learner journey – project for the Scottish Government
 
Wanted to stop school drop outs into nothing – a negative destination. They started by mapping people’s learning journeys and finding the points where if things had been different, there would have been a different outcome.
 
Start up street project – challenge of rethinking the main street of town if the retails closed down, what is the space for and why would transport, people go there?  Became a catalyst for a community shop where 12 local artists were selling their stuff and became a focus for community activity. Are also giving others the skills and the opportunity to do a trial opening of their own shop.
 
My police project – online feedback tool, where people use a forum to report their stories and the site ensured that the feedback got to the right people and that the feedback people got an answer.
 
Technology is a tool and not the final idea. It’s about people.
 
Librarians can be tough work, but its not just us. Need to be open and try new stuff.
 
We are called to be architects of the future not its victims. Buckminster Fuller
 

ALIA Online 2013 Conference – Day 1

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Ingrid Parent – IFLA – Our digital futures
 
Be different, do different appropriate theme for this time. Horizon report 2013 representative of the times. Institutions must consider the unique value they bring in this world that is full of information.
 
So much data available on a wide range of devices and they want to use it in the way they want. Autopsy REPORT in Chronicle of Higher Education.
 
We will chart a new course by holding true to our values and by embracing change and partnerships. Space is a big drawcard for libraries. Pew has shown that Internet access at the library is nearly as important as borrowing. Learning commons with flexibility in the spaces are popular.
 
Can`t wait and see because we will be left behind.
 
Think globally, act locally.
 
IFLA is working with WIPO on copyright exceptions – establishing a minimum standard.
Hope to see an international treaty in 2014-15.
 
eLending is causing difficulties due to restrictive publishing models. IFLA has just produced guidelines for negotiations, now available on the IFLA website.IFLA
 
Working with non-library people to develop environmental guidelines – covering all environments.
 
 
Have to develop etools but safeguard our legacies and reconfigure our spaces all to meet our users needs. We truly represent our users and must continue to do so the best of our abilities.
 
David Ferrarin – LEK Consulting – The digital transition
 
Traditional distribution channels under threat.
 
Need to understand how our users are interacting online, with you and with your competitors.
 
Research show that last 10 years – biggest impact in youngest demographic has been printed media, radio and tv with the shift to online. Reflected in the middle demographics and although older is more stable thought it is changing.
TV programmed watching has gone down dramatically for all demographics up to age 40, after which it has increased from 1995-2010. Question is will this change as the population changes.
 
Consumption by day – radio is highest in morning, tv in evening, papers in morning and internet during work day.
 
Smart phone use peaks in morning commute and lunch. Tablet peaks in the evening. This was not expected, a bit contrary to traditional media consumption.
 
Social networking use continues to grow dramatically across all ages, although as expected in younger ages is highest, but growth is greatest in older. Will this pattern hold as population ages?
 
People are much more comfortable interacting with organisations online through social networks now.
 
Four needs that people. have that is underpinning these developments.
- Real time, no longer have to wait to find out what is happening
- Interactivity, water cooler concept has gone online
- Personalisation, can be done to individual needs
- Available anywhere, anytime, consume what they want, when and where they want
 
Need to be aware of changing consumer behaviour, digital-led competition. Established models are unsustainable and need to change. New models are still developing, which makes it hard to know what to change to.
 
Mindsets required for organisations:
- Skate to where the puck is going to be eg. BBC iView (on demand platform)
- Expect the unexpected – look for new behaviours with new consumption (mobile cricket watching during day)
- Engage engage engage, if you don’t, others will (NY Times removal of pay wall)
- Embrace the crowd, embrace interaction with our brand as we cant control it (Trip Advisor), 
- UX is the differentiator, its about how easy and quickly things work, not just the content
- Transition with conviction, there are risks but have to be taken to ensure survival.
 
Margaret Allen SLWA – had a similar presentation from David and didn’t think libraries were doing so well with the mindsets. Several libraries in NSLA are doing research into their users. They include researchers, loungers and many users with valid uses fall in in between. We don’t understand our online users in the same way and we don’t know which ones we want to serve and attract.************** important
 
 
Libraries will need to blur the boundaries between promotion and service provision as we end up doing both through online channels. Do we have different channels for different user groups?
 
Need to find ways to provide real time interaction, how do we help with that.
 
There is more we can do.
 
Questions – getting staff involved in shift to digital?
New department to do it, or setting new vision with staff involvement.
 
How do we operate with such a diverse audience?
Be clear about your consumer segments,how they interact with you and how you want to serve them.
 
Design thinking
 
Design thinking can deal well with complex and ambiguous problems, but also deals with problem setting as well. It begins with immersing yourself in the situation first, discovering the context, the people and the effect on them.
 
Spend too much time asking surface questions, not enough time onbigger picture.
 
Mindsets
1. empathise, 2. define, 3. ideate, 4. prototype, 5. test
 
1. Empathise – all you need is a general curiousity to get to know your client, without preconceptions – assume a beginners mindset, leave your expertise out of it, ask why and open ended questions.
 
2. Define – analyse and synthesise what you have found. Think about motivations and patterns. Needs to meet needs of person but also your insights into how the felt about it.
 
Use this understanding to develop an actionable problem statement.
 
3. Ideate – come up with a range of solutions, quantity and variety are key – cost, simplicity and tech are not. 
 
Feedback – listen to your client. The process of collaboration can be more important than the finished product itself.
 
Zaana Howard – Designing better library experiences
 
We are already giving our users an experience…… What sort of experience will they have? They don’t go to specifically have an experience when they walk in the door. What was the smell, the sight, the interaction with staff, with tech and more. Good experiences are not by accident. 
 
Libraries are functional and practical but don’t necessarily make you feelgood. Birkenstocks vs Blahnicks vs Fluevogs.
 
4 principles:
People first – don’t make people feel stupid, jargon, signage
Nail the simple stuff – greetings, showing interest in our people, signage again
Iteration, not redesign – Grand Valley library website iterations occuring due to user needs
Design holistically – furniture, people, spaces, parking, website, content, signage, catalogue, YOU. Users interact with them all.
 
Where to begin?
 
Go on safari – go experience other services and think about your experience, all the elements critically. Record your experiences with images and notes.
 
Map it out – observe the way people move through your library and map it. Look at the touch points and look at how they can be improved.
 
Be child like. Question and once you have an answer then keep asking why until you have a deep understanding of the problem.
 
Every decision we make affects how people experience the library. Lets make decisions that create good experiences.
 
Signage – does it add value, focus on the do’s, walk through ith a user and assess existing signage or do it yourself.
 
John Birmingham and Christopher Cheng – authors
 
John Birmingham
Amazon can now sell secondhand ebooks, another step in jeopardising the future of secondhand bookstores. There is tactile experience in secondhand books, an entire life and death of a book is experienced in a secondhand bookshops.
 
Sometimes the walking of a path is the point, not the destination. 
 
He is in a position where a game produced on his worlds has been created and he has been commissioned to write a story based in that online world.
 
Chris Cheng
He originally worked in a zoo, whilst also writing for his own pleasure, and was asked to write a book on Night creatures. He ended up writing four. He got the knowledge by talking to people and by reading books. Most of his books have come from talking and book research.
 
The internet has changed how he works. Now he has databases, historical records online and books in whatever format. Doesnt care what format it is, as long as he ultimately sees his name on the front of the book.
 
Digital publishing is not as he would have expected them to be. So now he has consultancy built into his contracts. He is getting into digital publishing globally.
 
He can engage with readers. His local experiences translate to global sharing. He loves book trailers, but he was fascinated withthem, ssolearnt to create his own.(showed Spooky Sounds book trailer). Libraries are showing book trailers as well.
 
What`s coming up next? The potential is awesome. Whatever the format of books, we have to be sure that they are reading good stories. 
 
Answers: Need to think about format – don’t just shift the print/physical to online – think how you could do it better with the capabilities of the online.
 
Seen and heard – Kathryn Greenhill and Molly Tebo
 
Filming for the library
 
Devices – you can use a camera phone or a webcam
- Handycam is best for filming
- Do a trial run to ensure it meets your needs
 
Positioning – take the shot from above
- rule of thirds, slightly off centre
- prop up camera so no hand shaking 
 
Lighting – ensure you are front lit, soft and diffuse – light and cloudy or morning is good for outdoor, or 45 degree angled lights, using paper in front to fill shadows
 
Balance – don’t use laptop screen for colour testing
- white balance on the camera if you can
- clean your lens
 
Background – use a plain background
 
Sound – check it before you do entire sequence
- find quiet place with minimal background noise
- can use a USB microphone
- speak more slowly and enunciate clearly
- pause before and after for editing purposes
 
Look – at the camera, not the notes, camera person etc
 
Plan your shoot – script if you want, it could be then uploaded as a transcript – just don’t read from it
 
Camera – be sure you have enough battery and memory
 
Editing – iMovie or Windows Movie Maker to start with, tutorials are available online
 
Save – mpeg4 for YouTube, blog etc. Think about your audience, set privacy settings as appropriate.
 
We then answered a question asked at NLS6 and our answer was filmed, to be included in a short movie.
 
Tim Kastelle 
 
Studies innovation – executing new ideas to create value.
Libraries create value on a day to day basis.
 
Why is the retirement age 65? Due to Kaiser Wilhelm in 1880, he set the retirement age and promised benefits, but life expectancy back then was 58. Everyone has followed in decades later with the similar life expectancy.
 
We can now enjoy longer life expectancy because of a whole string of medical innovations. Biggest? Medical professionals washing hands. 
 
Big innovations can come from things that are really small. Innovations always change behaviour and because of this, there is resistance. 
 
Pickup from invention to takeup can be lengthy. Conversion can be slow, with spreading happening slowly until you hit the tipping point. With tech, the tipping point is quicker, now in the range of 7 to 10 years. eg. xerox machine invented 1936, sold and then commercialised in 1950. Both failed. Failed because it cost more and its predecessor the mimeograph wasn’t used much. No one wanted it. Re launched in 1959 and was a roaring success. Success because they marketed it as a replacement of a typist. They also began leasing machines. Xerox targetted high volume users. Canon nearly put them out of business by making smaller machines for the low volume users. The innovation was the business model that goes around the tech.
 
Digital tech is changing the environment forall info based organisations. So what is the value proposition for libraries now?
 
Information has value but has extra value when it is aggregated, filtered and connected. eg Politico.
 
Obscurity is a far greater threat to authors and creative artists than piracy. 
 
Tim Kasselles value is in doing exactly this.
 
2 value propositions
Support day to day intellectual activities of sponsoring institutions.
Create some kind of permananet documentary record.
 
timkastelle.org

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Emerging Technology Forum 2011 Geelong

conference, library service, mobile devices, mobile web, open source software, social networking, social software, technology center, web apps Comments Off

I was fortunate to be able to attend the 3rd annual Emerging Technology Forum 2011 in Geelong, which is a collaboration between Deakin University, Geelong Regional Libraries and the Gordon Institute of TAFE on Tuesday 17th May. A long way to go, but well worth the travel.

Stephen Abram – The future: Frankenbooks, social collaboration and learning on steroids

We have right on our side, we know that  learning matters.

Sweet Mona Lisa smile with bubble saying Moron – over the heads of people who say that libraries are no longer needed. If you confuse having libraries with having know-how then you are mistaken. Know how counts, not know that. Its the know how that matters, the professional skills. As content becomes more accessible, we are drowning people in know that.

We all start with Google, because it does a great job at who, what, where, when. It sucks at how and why. Drug info online is provided by drug companies – if even its not their website.  Should we be happy with only that information being acceptable?

We are not a scalable solution for small questions. Google answers more questions in one day than all the librarians do in 25 years.

We only get so many once in a lifetime chances to do great things. Internet and we did. Mobile and social are our opportunities.  Biggest negotiations are in copyright – worldwide, telling us what we can do with information and taking away rights that we already have.

Is it the end of libraries as we know them? Hope so, at least the public perception of us as big warehouses. Google adjusts their results if it comes through a campus (geo-tagging), so the results reach that lucrative market. How much money do we make out of our searching?

We need to be defending the right to read, not the book. Defending toxic glue, human cells etc – its the memory that it evokes, not the smell itself. Can’t defend libraries over librarians, should be about the community spaces.

What will the roles be for libraries and librarians?

Has been a lot of change in the early part of the century, in the 20s and 30s. We had an infrastructure shift in the last 20 years, but it wasn’t a major change, that is coming.

As we move forward, we don’t know what the right answer is. We don’t know what learning is going to do, but we know that humans will be involved and the best way is to PLAY. Watching just doesn’t work. For those librarians who don’t connect on social networks, you are missing out on what is happening with your major market. Libraries are social institutions are should be on social networks. By not being there, we are not connecting with our clients, we are choosing to be transactional rather than transformational.

So what is changing – everything! We are connected to the world. We have to be smarter, nimble and more connected. The tools available now can make this happen.

Librarians are being the glue in communities of practice in very innovative areas including health and technology. Feeding in information as it is needed. We need to be in the spaces and being the glue – delivering the content at point of need.

School libraries are the best improver of school test scores, apart from parents reading to their child.  (25%) School/public library partnerships increase score by 5%+.  Libraries and information content and technology leadership are critical to Higher Ed.

Its not about what you find, librarians are about understanding what you find when you search.

Communities with libraries as an investment receive very high ROI – average 650%.

Most library content is organised like grocery stores – both in our physical and virtual spaces. How do libraries package our content in ways that our users want. Its getting harder to separate out content and making it easily findable for those who want it.

Librarians play a vital role in building the critical connections between information, knowledge and learning. There are 7 different learning styles – we need to be presenting our content in those different styles. We are text based, which isn’t even the most common learning style.

The elephant in the room is how do we deal with the depth of people and their styles. Do our collections support how they take in content.

Need to be collaborating across institutions, not competing against them.

Strategy is a choice. Emboldened librarians are the key – try things out with little projects.

The Internet and technology have now progressed to their infancy – they are toddlers.  We need to find our voice.

Should we be letting our technology dictate what we can or can’t access via our devices? We are about freedom to read – but that should mean freedom to read whatever we want!

We should be talking to the people we are uncomfortable with in our communities – its from them that we will learn the most. We are very comfortable talking to people who are similar to us. You may find that these are your best market.
If we want to serve all, its not just about reading, we need to support the culture, the people and their learning styles, not just their reading habits alone.

People are changing – IQ is up overall, increased educational attainment, playing video games improves brain development, device proliferation, sectors are very tech dominated, reading is up, library use up particularly due to e-books, ebook sales higher than print.

Need to be aware of eye movements- millennials are O frame, gen Xers are F frame. Need to ensure that our services are meeting the needs of our users, not our own needs.

Can libraries keep up with change? Formats have died before and we can deal with the death of books as we have survived the death of other formats.

Re-intermediation – how do we put librarians back into the space. Trust yourself to make a difference and have an impact. Don’t roll over and play dead – challenge false assumptions.

Two kinds of librarians – those who just watch and those who get involved. If we are to survive, we need to be the latter. We need to talk about our value, communicate better, advocate for ourselves and our users, market better.

The power of libraries is not information, it’s clarification. It is the value we deliver.

Have great library projects, but then we take the personality out of it – Inside a dog is an exception.
(only librarians will argue over spine labels rather than the content of a book)

Questions:
We need social connections which are both deep and superficial, to make changes in our communities.  So we need things like both Twitter and Facebook.

Social media @ Deakin – Kat Clancy
The key to using Twitter is following the right people. @sabram is a good person to follow. There are plenty of librarians to follow and many more people depending on your interests.

Yammer – has been used by Deakin for the last 2 years, but only seeing good results in the last few months, with a big take-up by library staff. Yammer is for private communication within an organisation or between pre-designated groups. Its Enterprise social software which enables communities – allows external groups to connect as well, if  you choose.

Similar to a forum, but easier to use. Can tag topics, include attachments, social bookmarking, integrates with Twitter or reply using email or SMS and apps on various devices, can be customised and has security features.
Deakin using Yammer to share info within work groups – between different areas of university – between students and alumni, problem solving, having questions answered, networking, events, polls, staff focus.

Deakin has Facebook page rather than group, more functionality, better promotion and more public. Got more likes when advertised on their website. Have users posting to their page.

Dealing with social media – you will receive negative feedback – deal with them as you would normally, you may have to deal with inappropriate comments and engage. Don’t have to be formal, works better if you are casual.

Dos and Don’ts for social media:

  • Do be informative – tell what you are about
  • Don’t be a parrot – will lose followers doing this
  • Do make a tradition – eg. follow Friday, Wednesday resource of the week
  • Don’t neglect replies – engage with your users, don’t be there just to be there
  • Do call for action – use ‘like this status” – it gets you great feedback
  • Don’t rely on text alone – photos are a great tool
  • Do have a crisis plan – be ready for negative and inappropriate comments
  • Don’t be impolite – commonsense, same as dealing with user in person or on phone

www.facebook.com/deakinlibrary
@deakinlibrary

Questions:
How much time do you spend monitoring and answering questions?
Kat checking twitter when checking her own account. Facebook is getting checked first in the morning, then 2 – 3 times during the day. Working on getting people who can answer the questions, there on social networks, so that it becomes part of their workflow. Are working on a social media policy at present. Getting a question a day during peak times, around 3 a week other times.

Aggregation services?
They monitor mentions of Deakin Library as twitterers won’t always put the @ tag in their tweets. Tweet Deck is the aggregator she uses.  It enables her to check tweets, mentions, direct messages and searches in one screen. Hoot Suite is an aggregator which includes both Facebook and Twitter.

How often do you tweet?
Most often post things which link to a news item.  Have put up fun things, like Old Spice ad library adaptation and some things about the University too. Uni has presences now, but is very formal. Need to put personality into what you do in social media.

Deakin’s e-book device loan trial – Sarah Sherman
E-books were useful for their users because they were available immediately, 24/7 access, portable. For the library, immediate access, less space, cheaper etc. Big growth in e-book content in the last 8 years.  Now have 125,127 e-books.

Expect tipping point from print to e will be in the next year or so.

Acquiring e-books via patron driven purchasing model (EBL), subscription to packages, publisher packages, individual title purchases, gratis (mainly government publications).

e works for Deakin, as it allows equity of access and flexible learning, have great support and they can trial new resources.  But more could be done…..

2010 – what did they know about students mobile technology use?  No iPads, netbooks and smart phones increasingly popular.

Educause study of undergraduate students and information technology 2010. Laptop is already highest percentage, with Internet capable handheld device more popular than desktop computers.

Kept all this in mind when looking at which e-reader to buy. Pre-iPad, so considering their requirements, including price, existing market share, content available (free and paid), connectivity, battery life and general usability.

Originally tried Iliad, Eco reader and Kindle.  FIrst has gone out of business now, Eco not large market share, so Kindle was chosen.

Project brief – considered: content, how many, size, security, promotion and license issues.  Bought 15 devices of varying sizes, split between 4 campuses. Bought cases from store and placed 3 fiction and 3 non-fiction titles on each.  Included conditions of use, FAQ, removed charging cord. Amazon approved use, as long as individual content was bought for each device.

Benefits of pilot – gaterhing information on the scholarly application of it, raise awareness of e-reader technology, promote the library as a leader in new technology/change/ideas, provide information to the Uni community on these devices.

Mostly positive response to the trial. Some issues included: not including cable so users couldn’t download more content, no holds allowed on the devices, unfulfilled fear that users would register the devices to their own Amazon account – didn’t happen.

General feedback – more textbooks – just weren’t available, choice of content – wanted more – can now email their team once they have the Kindle and suggest for purchase, colour – e-Ink is easier on eyes for sustained reading, so not available, touch screen – all want to pinch, drag and drop.

Issues with lending technology included: laptops or net books are possible, check your applications (some licences restrict it so cant lend device with software loaded on it), they can be useful even if you can”t lend them – testing, tech zone for play. What are the devices offering – tools, content, portability, productivity, iPads for mobile/roving reference, iPad touch for shelvers who work night shifts – for quick ref help, provide flexibility and choice for our users.
Other things to think about? Who will look after the devices – charging batteries, setting up  wireless etc. Who will – pay for apps and connectivity, administer authentication and subscription logins, manage content. Who provides training, instructions in best use, repair and replace and the list goes on.

Amazon sold more ebooks than print in 2010. Publishers ebook policies will affect use – loans between devices, loans from libraries etc are all in flux.

Have tried some more devices – Cybook (loaned from vendor) wouldn’t sync with their laptops and wouldn’t bookmark or highlight. Also looking at Kobo, which is slow and doesn’t have a dictionary.Now looking at tablet devices including the Handii tablet – heated up too much and short battery life, hard to read, Samsung Galaxy Tab (runs on Android) – limited apps and no e-Ink, iPad – no eInk and have to buy the quality eBook apps and just a bit too big. (want something between iPad and Galaxy Tab). More new devices coming out – Cisco Cius, BeBook Neo, Microsoft may be working on something, Kno. Didn’t try out Nook.

Ideal e-device:

  • not locked to a single source
  • able to handle multiple formats
  • multi-functional
  • web-enabled
  • wireless
  • run multiple programs
  • colour and touch screen
  • long battery life
  • lightweight

Til that happens its about the Apps. There are apps for Kobo, Kindle, Sony, Nook, Martview, Borders and Stanza.
They may still go down the Netbook/Laptop path in the meantime.

Showed the PushPopPress ebook demo that has been getting a lot of attention lately: check it out at http://www.pushpoppress.com/

Future long term: ebooks in the cloud.
Showed Google e-books promo -http://youtu.be/ZKEaypYJbb4. Business model not out yet, but will be using HTML 5 enalbing them to use video. They have already signed up top 400,000 publishers worldwide.

Questions:
iDevices used by staff ARE heavily secured so that they have the same standard operating environment – no customising by library staff allowed.

Each device has its own Kindle account. Content is purchased using a university credit card for the Kindle and purchase orders for the iPad.

Came across a few geographic restrictions on the Kindle.

e-Paper, print disappears in temperatures under 30 degrees. (Steve Abram)

Exploring ways to spread OSS through public libraries – Open Source Workshop – Camilo Jorquera
Camilo was wanting to make open source more accessible to the public . Ideas included: software kiosk, preloaded USB sticks (which could be plugged into and run on any computer), online links to resources – eg forums, support networks etc, using it!, having Linux computers and having OSS installed.

Ask yourself – seems strange that libarires access to and don’t provide these free tools to the public. By not doing so, it contributes to the digital divide, so access, distribution and educating the public on quality and freely available software.

OSS is less about programming and more a philosophical approach to community driven and supported software.

Obstacles to use are restrictions put in place by IT departments, in trying to establish a Standard Operating Environment (SOE). Great for IT, not for a public requirements point of view. What should our focus be?
Support of software is an issue – IT depts know infrastructure well, but not software specialists. It really isn’t an IT issue, so expertise is not generally easily available.

A new approach – a better way. Camilo created a USB of open source portable content containing a wide range of excellent tools. They don’t affect the SOE as they are running off the USB.

He then handed out a USB drive with that software for us to try out and then keep! Device does an auto open and uses Portable Apps (portableapps.com) to access the menu. Some of the apps were added by Camilo, but many are available as is from Portable Apps. These are designed for PC, not portable devices – its the software thats portable.

Simon Goodrich – Portable – Future trends in technology
Much of Simon’s talk was the same as was given at the Yarra Plenty unconference – check out my report from that event.

Games applications can influence companies. Australian government is looking to get game developers to work with businesses on interactivity – ISIS project (http://cci.edu.au/post/the-interactive-skills-integration-scheme-isis)

Half of Australians now access the mobile internet.

SMS was initially only used to get a message to someone when they weren’t answering their phone.

Color – new service – take pictures together – has apps for iPhone and Android etc. Demo at http://www.color.com/

60% of Australians have smart phones – the other 40% might be our clients wanting to learn about these technologies.

Fast growing apps:
Instagram – growing faster than Facebook – share photos
Foodspotting – food guide, not a restaurant guide
Sound tracking – what are you listening to
They all use geo-location.

5 Pillars of social media

  1. Innovation is key
  2. Brand web literacy
  3. Increased engagement
  4. Next generation audience of fans, followers and subscribers in social media
  5. Mobile is here

Practical ideas right now:
Install recording booths in library for users to come and record their recollections of the local area and/or times and events.

Scanning parties at the library – come in and scan your photos – build a local history of the area – geotag it.

Book reviews – encourage users to contribute to your reviews – using the “do you want fries with that” concept.

VALA 2010: a reflection

blogging, conference, mashups, metadata, open source software, presentations, semantic web Comments Off

I can’t believe its been3 weeks since VALA 2010 finished.  But it has been and in the wake of all my notes from the conference and inspired by some excellent summary blog and twitter posts from fellow conference attendees, here are my key reflections from VALA 2010.

1. Discovery layers

It doesn’t matter what vendor you use these days, a discovery layer will sit over pretty much every library system and open your content to your users in a new and exciting way. Academic and State Libraries have already implemented this software and public libraries are starting to. And it sits on top of your website to give the integration between the website and catalogue that our users expect and that librarians have been seeking.

I never realised the range of offerings available until I chaired the Vendor session which demonstrated a wide range of the offerings available from different companies. If you don’t already have a discovery layer in place or in process, you need to be looking at them now.

2. Metadata

I have heard talk about metadata for well over a decade.  Til now, I thought it was the domain of repositories, archives and the like. After VALA2010 I can finally see its relevance for my own library’s web content, which is neither archival nor relating to repositories in any form.

So add another thing to the list of things to do.

3. Semantic Web

Linked data and the whole concept of the semantic web is moving from a concept to a reality in small ways.  Its fascinating to watch this evolution, from concept to working tools. Its early days yet, but there will be a lot more interesting developments in these areas in coming years, which I will be watching for with continued interest.

4. Mashups and APIs

I always thought that APIs really belonged to the realm of programmers or those with some programming knowledge/skill, of which I have a minuscule amount.  After listening to Paul Hagon at the L-Plate Series at VALA, that misconception has been corrected. I have already been planning with APIs without realising it (its only Google Maps, but hey, its still an API) and Paul pointed out some great tools to help us get into some more serious stuff. It’s time to play!  Thanks Paul.

5. Trove

This new service from the National Library of Australia is very cool and I look forward to learning more about it and seeing how we can better utilise it and promote it to our users.  There was several papers on Trove, so check them out to find out more about how it was created and exactly what it can do.

6. Open source

Is more widespread than I had ever thought about. But when I did, realised that we are using so much open source software already – it runs our Internet servers and our browsers, as well as much of our communications.  Is it that big a step for us then to start using open source software for other purposes? It’s already proven its worth in those areas listed.

7. Twitter and Blogging

Twitter was the new kid on the block at the last VALA conference.  This year, it made its presence felt big time.  It was a great back channel to what was going on in other sessions, a guide to what was worth checking out and a great way to network with other librarians, both at the conference and following along from outside.

Much to our delight, the hash tag #vala2010 was in the top 5 twitter tags in Australia the week of the conference, hitting number 1 on the Thursday – the last day.  It was also a great delight to finally meet all those twitterers I had only known online before then and to meet and start following twitterers that I met there. I think that I have started following at least another 20 people since the start of the conference.

Keep up  the good work all – you make working on computers all day all the more interesting and what you share is  entertaining, informative and useful in turn.

Twitter probably outdid blogging in terms of content sharing this VALA, but it still had its place for the detail on content. Being a conference blogger myself, I really appreciate the depth that I can get from a blogger’s reports. They are also a great teaser for the papers that I may want to go and read in full. The papers BTW are freely available from the VALA website – well worth checking out.

8. Networking

It was the best conference ever, for just spending time with other like-minded library staff.  The social events were great for this, but it was even happening whilst waiting for sessions to start, or during the breaks. It was wonderful sharing thoughts, ideas, feedback and what you’re up to, with other enthusiastic librarians (and others), who speak the same language.

9. Presenting

I was fortunate enough to present two papers, and get away with it, lol.  Both my papers, presented with two different co-authors were well received much to my amazement and relief. I have had several people follow me up with questions on both papers since, much to my delight.

Writing a paper is a difficult enough process to begin with, but then trying to present that paper in a snapshot presentation is even more so. I learnt a lot from other presenters at VALA about how to engage the audience and even how to present so that you retain their interest.

10. VALA Conference Committee

I was a member of the conference program committee this year, but the role we played was so small, compared to all the work put in by the VALA committee in general. These guys all have regular jobs and real lives, yet put everything into getting this conference off the ground, running as well as it did and responding to issues quickly and efficiently as they arose.

Alyson Kosina, the backbone of VALA is an amazing lady, who you should take a moment to meet and chat with. You will walk away enriched. David Feighan and Bart Rutherford, the Conference Chair and VALA president respectively, were endlessly everywhere, managing, listening, participating, anticipating and in Bart’s case, presenting one paper when the speakers couldn’t get here in time. Dedication personified.

I really enjoyed working with them in the small role I played and learnt a lot. I very much look forward to more opportunities to be involved with VALA.

And amazingly, this blog posts has ended up with 10 reflections. That was not my intention, it just developed that way.

Thanks to all my co-conference attendees for helping to make it the best conference I have ever attended.  Bring on #VALA2012!

Mackenzie Wark – VALA2010 Day 3 Closing Plenary

conference, digital right management, digitisation, disruptive technologies Comments Off

McKenzie Wark – Eugene Lang College and the New School for Social Research New York – The Networked Book

Developed his book Gamer Theory with interaction with kids, teens, parents, librarians and professionals in the gaming industry. Many books are being developed this way, using the power of Web 2.0, but it is not appropriate for every title.

Have lots of tools around for different types of knowledge, but he couldn’t really find one that was appropriate for encouraging critical thinking. So they built their own. They made the paragraph the unit of thought on which people could think and comment. The comments are then placed alongside the paragraph. Its now available as a Word Press plugin (Comment Press). Navigation was resolved by displaying them like index cards, in a group of five.

He put up a pre-polished version of the book, so the majority of the work was done. However, it was an implied contract that he would read all the comments and would take them under consideration. It resulted in the whole start of the book being changed.  After consideration and feedback the book was put up again for comment. Not many comments were made this time, because it was pretty much the final product and all feedback already received had been considered.  Third copy was the final version.

He suggested that they offered it free online, to encourage sales. Publishers said yes – tried everything else which hadn’t worked, so lets try this! Pre-sales were over 1600 copies which was considered an overwhelming success. Third copy incorporates the comments, was better edited and looks good.

Built some stuff that didn’t work. Built a reputation index, which slid comments up a scale etc – spent tons of money on it but wasn’t used, so is no longer on the site.

(check it out at: http://www.futureofthebook.org/mckenziewark/gamertheory3.0/textarc)

Wanted to explore visualisation to explore the three dimensional space of text – gives a three dimensional paper of words that have any value in the book – working around in an arc. The start of how we could visually organise the text, from the view of the creator.

People are losing the capability of reading long non-fiction texts. Visualisation and user interaction could be two tools which could help people to re-engage with this full length of this sort of content.

Showed a video using machinima (MMOPRG world), used to illustrate a talk-show voiceover where Ken was interviewed about the Networked book. Very cool!

Never did anything in Second Life – he hated it and is glad to see its time has past.  Suggested that Twitter may be the next Second Life. (ooo)

Had a real problem trying to get elements. Can deal with the text readily enough, but the use of images and music is much more complicated and expensive – overly strict copyright rules.

Media culture is broken when lawyers are trying to sue people from their own companies who are just doing things to market their products. eg. Giving products away to encourage purchases.

To get around all the restrictions imposed on images, he employed a graphic artist to create in mimic, similar images to those he was interested in using. These were licensed under Creative Commons and went along with the book.

Ironic – that people are writing books about the fact that books are disappearing and then those books disappear.

Are there boundaries between libraries and publishers and do they need to be there? The technological barriers have gone, why else are there barriers. Main barrier is the boundary between the gift economy and the commodity economy. Where the boundary lies is not really understood.
Where is the space where we can interact?  Authors and publishers are bemoaning the future, but librarians are a lot more optimistic, talking rewiring and keeping people reading.

The important thing is the continuing democracy of knowledge.

VALA2010 Current Session 14 – Online Communities

conference, social networking, Web 2.0 Comments Off

Privacy concerns in social networks and online communities – Amirhossein Mohtaswebi – Extol Corp Malaysia and Parnian Borazjani – Univerity Technology Malaysia – presented by Bart Rutherford.

Degrees of trust: with social networks you lose control over 2nd degree onwards, when you have 130 friends in the first degree and those friends have 130 friends and so on.

Privacy settings on Facebook for example, are hard to configure and confusing lack familiarity an there is a loosely set default policy.

Research was carried out at Malaysia Universities, with a good range of ethnicities and gender. They were working in an environment of open access – no blocked sites or good firewalls.  Their objectives were to find threat awareness levels in social networks and to run a threat model – can they find contact details, photos, personal information etc.

Blind in the sense that they sought participants through publicity around campus. Gained some information initially through the process of selecting participants.

Results – 52% did not accept a friendship request from an unknown person. However, 42% would, most (21%) if there was a friend in common. No significant difference in gender.

Vulnerability vs education – more educated students are less vulnerable to social attacks – no correlation with gender or age.

Privacy statements – 48% never read them, 14% didn’t know what they were and only a small percentage opted out of joining because of a networks privacy statement.

38% never set who can see their personal information among the rest.

New friendship requests – 70% accept without investigation. High percentages shared personal pictures and email addresses. Much lower percentages for non-personal pictures, phone numbers etc.

Mined the data from their Facebook profile to search Google, where they were able to get more information about the person. Could have serious implications for under1 18s.

Interesting: received friendship requests from unknown people to their fake Facebook profile.

Fiona Salisbury and Sandi Monaghan – La Trobe University – Finding a new voice: keys to building successful online communities

Why encourage participation? More user centred focus by offering where the users are as well as encouraging participation between users themselves.

ANZ – 68% of university libraries use at least one Web 2.0 tool. Internationally its over 70%.

Lessons learned from putting these tools in place (particularly relates to their blogs): regular posting and updating required to retain audience interest, informal friendly language is more engaging, timely replies show the value of their comments and usability is essential.

They promoted interaction not just by putting the technology in place – it doesn’t work. To get comments, they posted content that prompts a response or comment, such as opinion posts, user services suggestions, posts with multimedia, students interacting.

Library discussion threads in LMS; open communication which promotes discussion and cooperation amongst students related to library research.
Lots of questions came through, ranging from notices and information seeking, to deep referenc questions. The discussion boards also involved the students talking with each other.

Choose the appropriate technology for your environment, convey enthusiasm in your communications, chosen platform must be easy to use, use open and relaxed language, exerient analyse and review often.

Ellen Forsyth – SLNSW – Wiki ecosystems: the development and growth of online communities of practice.

Wikis are always under development.

Ellen works with NSW public library staff to encourage collaboration. Can get a maximum of 300 or so people in face to face meetings in a workforce of 2300. They use multiple blogs, wikis and a twitter account to help communicate and collaborate with each other.

Readers advisory wiki – created by the NSW Readers Advisory Working Group, using Wetpaint. It is self-managed, no oversight. People have self-assigned roles on the wiki – tagging, grammar checking, content contribution. Most interest in the 2010 Reading Challenge on their wiki.

How is the community working – they check for reading lists and meetings – both details and minutes. Most visit are daily or weekly (¾).

Ref-ex Wiki – based on Ohio Excellence Project. Offers training modules on reference service. It uses Media Wiki.  Lower visits than readers advisory wiki, but fits the purpose of the site.

75% of users said that they felt part of the wiki community, 25% said they weren’t sure for the Ref-ex wiki. Lower figures for readers advisory, but most who didn’t feel engaged felt that it was their own fault.

No one communication tools suits everyone, so they offer multiple tools to meet diverse needs. No community is going to fulfill everyone the same way either.  For some it is too quiet, for some its too busy. Although they get emails about updates, staff have said that they would appreciate updates via Twitter or Facebook.

Readers Advisory Wiki is like a rainforest – wild and ever growing well in the wet season (which is now). Ref-ex like a semi formal garden – still growing, but more planned. Both wikis are still growing and developing.

http://readersadvisory.wetpaint.com

http://wiki.libraries.nsw.gov.au/index.php/Reference_excellence

VALA2010 Current Session 13 – Web/Library 2.0

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The first presentation for this session was my paper, presented with my co-author Paul Mercieca. Our presentation Evaluating Web 2.0: user experiences with public library blogs is available at Slideshare.

The impact and benefits of Learning 2.0 programs in Australian Libraries: Michael Stephens – Dominican University, Richard Sayers – CAVAL and Warren Cheetham – City Libraries Townsville

Methodology – lit review, web survey of program administrators, national survey of Library 2.0 participants and case study at City Libraries Townsville.

National survey was conducted in June 2009 and garnered 385 responses, across all sectors, but particularly from the public and academic sectors. Most did it at work (61%), nearly ¼ through a consortial ie. State Library of Victoria and the rest on their own by joining in on another program. 85% completed the program. For those who didn’t finish it, 3/4s reported no time or too busy, 25% too hard, didn’t like it, not comfortable.  Reasons included program too fast, other demands on time, sites blocked and personal privacy concerns.

Open question: After finishing Learning 2.0. I feel comfortable using new technologies – agreed and strongly agree – up around 80%. I like to explore technology on my own dropped a bit. Team/committee structures have improved because of this training – only 40% strongly agreed.  Personal impact seems to be much stronger than institutional impact.

Impact on your libraries after Learning 2.0 has been completed: better awareness of these tools 30%, more use 21%, no change 20%.

Success =  Support plus Time allowed – perceived usefulness.
Support = Admin plus coworkers plus programme leaders plus IT support

Its not bringing broad sweeping changes to libraries, but is changing how individual staff perceive technology and how they work with it.

Find out more at: http://research.tametheweb.com/.

From library automation to Library 2.0: exploring Web 2.0 tools,while reflecting on our traditional values as we move towards Library 2.0 and beyond – Paul Sutherland – Christchurch City Libraries.

Thinks he was born digital, using technology from a very young age. Threw in a convicts comment (cross Tasman rivalry). Lots of Facebook users, not many Friends of VALA – MUST FIX THIS.

Don’t be afraid of being afraid.

What are your top trends?

Libraries have never been about books – they have been about ideas and creating new things from those ideas.

Let go and see what happens, stop acting like librarians (twitter comment).

Connections, content and conversation. Books we can see, data we can’t see, it just whizzes about us. Learning 2.0 is more about learning to adapt and adopt.

What is a blog? Its really a conversation, but also directing users back to the library.

Libraries need a presence in library thing. We should own and manage our presence in these spaces.

Used Flickr to engage their users – asked for and scanned their photos in Flickr about the ordinary day things happening in their city. People want to share their content with the world and where better than the library as a channel for that. People want to tell us things. Stop using ‘user-generated content’ as a term, use local experts. Librarians don’t know everything, we should know however, where to find it.

Very bad at recording our own history.  Need to get better at that.  Every library should have a Wikipedia presence. Check how many incoming links come to your wikipedia entry (when you get it).

Embed your catalogue – make it easy for your users – eg LibX toolbar.

How do you try out a new tool, with really committing to it or feeling foolish when you don’t go through with it. Running a competition solves this problem.

Check out Open Library.

History of Melbourne on Wikipedia only has 12 references.  We are in a position to fix this for our local communities’ entries.

Where is the memory space for things like Black Saturday.  We need to be collecting the things of now, because they will be important in future – including things as simple as shopping catalogues.

Christchurch is piloting Kete – trying to use it as a place to store their stories – not about accuracy.

Impressed with what libraries are doing with open access to data.

DigitalNZ – GLAM plus more – check the website. Want to find stuff for our users and be able to deliver it to our users with our brands.

Fireside Chat with Roy Tennant – VALA2010 Day 3 Plenary

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Roy Tennant was joined by Bart Rutherford, Heather Crosby, Carol Tenopir, Teula Morgan, Jane Burke and Ingrid Mason to discuss the future of published content.

Implications of ebooks and other online content for libraries? Continuation of process at libraries,which are becoming more digitised, The main difference is that our books are not coming to us bound. Libraries need to jump in with ebooks – its not going backwards. Its a replacement of reading behaviour, digital rather than print. Its the next natural way to read a book.

What is the impact on AV when that is the format most used by the younger generations?

What is the impact of this content coming through non-traditional channels? How does this impact our collection development processes? Is our publication medium going to become more television like and what is the impact on storage and management?

A lot of multimedia content is being produced, but no-one is trying to catalogue and manage this, to move beyond the streaming and/or immediate use. Something that need libraries really need to be thinking about.

‘The book is dead, long live the book.’ Is abstracting and indexing dead? Still a need as not everything is available in full text, so there is still value. There is a definite decline however, but its still fulfilling a niche market. If you are just trying to make money with that alone, its no longer enough. Still need the indexing work, because it supports good search.

As discovery layers are coming pre-populated with content such as abstracting and indexing, libraries are asking if they can stop subscribing to it separately. If they do however, then there will be no A and I to access at all.

What is the future of ebooks? Single purpose ebook readers are not dead – as Roy has been noted for saying in the past, the popularity of Kindles and other devices illustrates that. Real challenges for libraries providing ebook content, with DRM issues. Technology is not necessarily a long term issue, as it is constantly changing. Commitments will have to be made on a much shorter basis. Don’t get too caught up in technology restraining you as it will be changing.

Are libraries going to be more about delivering online audio-visual content and what will that mean for current library practices?

There is a role for libraries to help to upskill our users to help them produce content. ALIA will be having discussions with ABC Open. There is  definite potential for libraries partnership with media organisations to produce such content.  Same debates are happening in the media market – metadata and curating content. No parallel in the US that we now of.

What is the core role of public libraries in the world of ebooks? Aggregator, publisher, curator, collector?  Where is this puppy going? Trove could be the way of the future for public libraries. Digitisation of local content is only a niche, small community need. Still have to serve all the broader needs of our local communities, whatever their needs are.

Collaboration is very difficult. Easier to do it within the library world, but still has it challenges even there. Always looking for more Australian content. Potential to collaborate with publishers to get our concern online, the downside is that it is not freely available to all, only subscribers.  Should libraries be Bit Torrent sites. The time to lobby about more content is now – lots of agreements in process between publishers and ebook resellers.

If we can’t get content for our users, they will go and get the content elsewhere. Is it time then to consider whether we are relevant anymore anyway – if they can get it elsewhere, why do they need us?  Should we close our doors and move into other industries.

Agreement is being developed between the National Library of Australia, the National Archive and the National Sound and Vision Archive.  Well worth watching. Discussions will also be happening in the whole Government 2.0 movement.

One wish – simplified DRM and Copyright. Remember that even if the changes that are happening seem overwhelming, we do have power – move with it, adapt and make the most of it.  That libraries are the central point for information needs, to deposit their content, that they couldn’t exist with the products and services – a lot about PR but also about the choices that libraries make. That libraries can change more quickly delivering services our users want – not irrevelant but will be if we continue doing the old stuff after our users have moved on. That we could find tools to automatically generate high quality metadata a lot faster with a lot less effort. That we have more speed, but not to the point of wobbling – more unique material online with great descriptions – we can lead in this endeavour.

Top Trends Panel – VALA2010 Day 2 Afternoon

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Top Trends Panel – Tom Tague, Roy Tennant, ? ,Marshall Breeding and Karen Calhoun – moderated by Anne Beaumont.

Anne began with an example to start the conversation. It started with a photo, with information provided by the library, which conflicted with what a user offered, who dated it between 1870 and 1876, due to the type of features included or lacking in the image. How do you check the authority of it when things are coming in so fast.

What do you do? Suggested that we add it like a kind of letter to the editor, so that its a chance to share the information, without needing to worry about authority.  If its wrong then the community of users will correct it amongst themselves. Need to acknowledge the difference and separation between library generated content and user generated content.

Powerhouse Museum has this problem all the time, but not often that they get something that needs the curators to go away and fact check, but when they do, it is well worth the effort. Powerhouse allows uses to add and delete tags, both their own and other peoples. We would be lucky to get tags, so we shouldn’t be putting barriers in place to discourage this. Flickr is a social environment with people who are used to tagging and where you don’t have ultimately responsibility for what people add.

NLA adds their user generated content as a layer to the content. It can look as if it is integrated but it isn’t, but the difference is made clear. UGC is not moderated. Need to be able to hear from them. Can blend these things in useful ways. Sometimes our users know more about a subject than we do, so we should make the most of their knowledge when they contribute it.

Starting point for user contributed content – using the alphabetic descriptors that match particular Dewey numbers. It gives people a stepping off point.