Archive for February 14th, 2010

Mackenzie Wark – VALA2010 Day 3 Closing Plenary

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McKenzie Wark – Eugene Lang College and the New School for Social Research New York – The Networked Book

Developed his book Gamer Theory with interaction with kids, teens, parents, librarians and professionals in the gaming industry. Many books are being developed this way, using the power of Web 2.0, but it is not appropriate for every title.

Have lots of tools around for different types of knowledge, but he couldn’t really find one that was appropriate for encouraging critical thinking. So they built their own. They made the paragraph the unit of thought on which people could think and comment. The comments are then placed alongside the paragraph. Its now available as a Word Press plugin (Comment Press). Navigation was resolved by displaying them like index cards, in a group of five.

He put up a pre-polished version of the book, so the majority of the work was done. However, it was an implied contract that he would read all the comments and would take them under consideration. It resulted in the whole start of the book being changed.  After consideration and feedback the book was put up again for comment. Not many comments were made this time, because it was pretty much the final product and all feedback already received had been considered.  Third copy was the final version.

He suggested that they offered it free online, to encourage sales. Publishers said yes – tried everything else which hadn’t worked, so lets try this! Pre-sales were over 1600 copies which was considered an overwhelming success. Third copy incorporates the comments, was better edited and looks good.

Built some stuff that didn’t work. Built a reputation index, which slid comments up a scale etc – spent tons of money on it but wasn’t used, so is no longer on the site.

(check it out at: http://www.futureofthebook.org/mckenziewark/gamertheory3.0/textarc)

Wanted to explore visualisation to explore the three dimensional space of text – gives a three dimensional paper of words that have any value in the book – working around in an arc. The start of how we could visually organise the text, from the view of the creator.

People are losing the capability of reading long non-fiction texts. Visualisation and user interaction could be two tools which could help people to re-engage with this full length of this sort of content.

Showed a video using machinima (MMOPRG world), used to illustrate a talk-show voiceover where Ken was interviewed about the Networked book. Very cool!

Never did anything in Second Life – he hated it and is glad to see its time has past.  Suggested that Twitter may be the next Second Life. (ooo)

Had a real problem trying to get elements. Can deal with the text readily enough, but the use of images and music is much more complicated and expensive – overly strict copyright rules.

Media culture is broken when lawyers are trying to sue people from their own companies who are just doing things to market their products. eg. Giving products away to encourage purchases.

To get around all the restrictions imposed on images, he employed a graphic artist to create in mimic, similar images to those he was interested in using. These were licensed under Creative Commons and went along with the book.

Ironic – that people are writing books about the fact that books are disappearing and then those books disappear.

Are there boundaries between libraries and publishers and do they need to be there? The technological barriers have gone, why else are there barriers. Main barrier is the boundary between the gift economy and the commodity economy. Where the boundary lies is not really understood.
Where is the space where we can interact?  Authors and publishers are bemoaning the future, but librarians are a lot more optimistic, talking rewiring and keeping people reading.

The important thing is the continuing democracy of knowledge.

VALA2010 Current Session 14 – Online Communities

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Privacy concerns in social networks and online communities – Amirhossein Mohtaswebi – Extol Corp Malaysia and Parnian Borazjani – Univerity Technology Malaysia – presented by Bart Rutherford.

Degrees of trust: with social networks you lose control over 2nd degree onwards, when you have 130 friends in the first degree and those friends have 130 friends and so on.

Privacy settings on Facebook for example, are hard to configure and confusing lack familiarity an there is a loosely set default policy.

Research was carried out at Malaysia Universities, with a good range of ethnicities and gender. They were working in an environment of open access – no blocked sites or good firewalls.  Their objectives were to find threat awareness levels in social networks and to run a threat model – can they find contact details, photos, personal information etc.

Blind in the sense that they sought participants through publicity around campus. Gained some information initially through the process of selecting participants.

Results – 52% did not accept a friendship request from an unknown person. However, 42% would, most (21%) if there was a friend in common. No significant difference in gender.

Vulnerability vs education – more educated students are less vulnerable to social attacks – no correlation with gender or age.

Privacy statements – 48% never read them, 14% didn’t know what they were and only a small percentage opted out of joining because of a networks privacy statement.

38% never set who can see their personal information among the rest.

New friendship requests – 70% accept without investigation. High percentages shared personal pictures and email addresses. Much lower percentages for non-personal pictures, phone numbers etc.

Mined the data from their Facebook profile to search Google, where they were able to get more information about the person. Could have serious implications for under1 18s.

Interesting: received friendship requests from unknown people to their fake Facebook profile.

Fiona Salisbury and Sandi Monaghan – La Trobe University – Finding a new voice: keys to building successful online communities

Why encourage participation? More user centred focus by offering where the users are as well as encouraging participation between users themselves.

ANZ – 68% of university libraries use at least one Web 2.0 tool. Internationally its over 70%.

Lessons learned from putting these tools in place (particularly relates to their blogs): regular posting and updating required to retain audience interest, informal friendly language is more engaging, timely replies show the value of their comments and usability is essential.

They promoted interaction not just by putting the technology in place – it doesn’t work. To get comments, they posted content that prompts a response or comment, such as opinion posts, user services suggestions, posts with multimedia, students interacting.

Library discussion threads in LMS; open communication which promotes discussion and cooperation amongst students related to library research.
Lots of questions came through, ranging from notices and information seeking, to deep referenc questions. The discussion boards also involved the students talking with each other.

Choose the appropriate technology for your environment, convey enthusiasm in your communications, chosen platform must be easy to use, use open and relaxed language, exerient analyse and review often.

Ellen Forsyth – SLNSW – Wiki ecosystems: the development and growth of online communities of practice.

Wikis are always under development.

Ellen works with NSW public library staff to encourage collaboration. Can get a maximum of 300 or so people in face to face meetings in a workforce of 2300. They use multiple blogs, wikis and a twitter account to help communicate and collaborate with each other.

Readers advisory wiki – created by the NSW Readers Advisory Working Group, using Wetpaint. It is self-managed, no oversight. People have self-assigned roles on the wiki – tagging, grammar checking, content contribution. Most interest in the 2010 Reading Challenge on their wiki.

How is the community working – they check for reading lists and meetings – both details and minutes. Most visit are daily or weekly (¾).

Ref-ex Wiki – based on Ohio Excellence Project. Offers training modules on reference service. It uses Media Wiki.  Lower visits than readers advisory wiki, but fits the purpose of the site.

75% of users said that they felt part of the wiki community, 25% said they weren’t sure for the Ref-ex wiki. Lower figures for readers advisory, but most who didn’t feel engaged felt that it was their own fault.

No one communication tools suits everyone, so they offer multiple tools to meet diverse needs. No community is going to fulfill everyone the same way either.  For some it is too quiet, for some its too busy. Although they get emails about updates, staff have said that they would appreciate updates via Twitter or Facebook.

Readers Advisory Wiki is like a rainforest – wild and ever growing well in the wet season (which is now). Ref-ex like a semi formal garden – still growing, but more planned. Both wikis are still growing and developing.

http://readersadvisory.wetpaint.com

http://wiki.libraries.nsw.gov.au/index.php/Reference_excellence

VALA2010 Current Session 13 – Web/Library 2.0

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The first presentation for this session was my paper, presented with my co-author Paul Mercieca. Our presentation Evaluating Web 2.0: user experiences with public library blogs is available at Slideshare.

The impact and benefits of Learning 2.0 programs in Australian Libraries: Michael Stephens – Dominican University, Richard Sayers – CAVAL and Warren Cheetham – City Libraries Townsville

Methodology – lit review, web survey of program administrators, national survey of Library 2.0 participants and case study at City Libraries Townsville.

National survey was conducted in June 2009 and garnered 385 responses, across all sectors, but particularly from the public and academic sectors. Most did it at work (61%), nearly ¼ through a consortial ie. State Library of Victoria and the rest on their own by joining in on another program. 85% completed the program. For those who didn’t finish it, 3/4s reported no time or too busy, 25% too hard, didn’t like it, not comfortable.  Reasons included program too fast, other demands on time, sites blocked and personal privacy concerns.

Open question: After finishing Learning 2.0. I feel comfortable using new technologies – agreed and strongly agree – up around 80%. I like to explore technology on my own dropped a bit. Team/committee structures have improved because of this training – only 40% strongly agreed.  Personal impact seems to be much stronger than institutional impact.

Impact on your libraries after Learning 2.0 has been completed: better awareness of these tools 30%, more use 21%, no change 20%.

Success =  Support plus Time allowed – perceived usefulness.
Support = Admin plus coworkers plus programme leaders plus IT support

Its not bringing broad sweeping changes to libraries, but is changing how individual staff perceive technology and how they work with it.

Find out more at: http://research.tametheweb.com/.

From library automation to Library 2.0: exploring Web 2.0 tools,while reflecting on our traditional values as we move towards Library 2.0 and beyond – Paul Sutherland – Christchurch City Libraries.

Thinks he was born digital, using technology from a very young age. Threw in a convicts comment (cross Tasman rivalry). Lots of Facebook users, not many Friends of VALA – MUST FIX THIS.

Don’t be afraid of being afraid.

What are your top trends?

Libraries have never been about books – they have been about ideas and creating new things from those ideas.

Let go and see what happens, stop acting like librarians (twitter comment).

Connections, content and conversation. Books we can see, data we can’t see, it just whizzes about us. Learning 2.0 is more about learning to adapt and adopt.

What is a blog? Its really a conversation, but also directing users back to the library.

Libraries need a presence in library thing. We should own and manage our presence in these spaces.

Used Flickr to engage their users – asked for and scanned their photos in Flickr about the ordinary day things happening in their city. People want to share their content with the world and where better than the library as a channel for that. People want to tell us things. Stop using ‘user-generated content’ as a term, use local experts. Librarians don’t know everything, we should know however, where to find it.

Very bad at recording our own history.  Need to get better at that.  Every library should have a Wikipedia presence. Check how many incoming links come to your wikipedia entry (when you get it).

Embed your catalogue – make it easy for your users – eg LibX toolbar.

How do you try out a new tool, with really committing to it or feeling foolish when you don’t go through with it. Running a competition solves this problem.

Check out Open Library.

History of Melbourne on Wikipedia only has 12 references.  We are in a position to fix this for our local communities’ entries.

Where is the memory space for things like Black Saturday.  We need to be collecting the things of now, because they will be important in future – including things as simple as shopping catalogues.

Christchurch is piloting Kete – trying to use it as a place to store their stories – not about accuracy.

Impressed with what libraries are doing with open access to data.

DigitalNZ – GLAM plus more – check the website. Want to find stuff for our users and be able to deliver it to our users with our brands.

Fireside Chat with Roy Tennant – VALA2010 Day 3 Plenary

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Roy Tennant was joined by Bart Rutherford, Heather Crosby, Carol Tenopir, Teula Morgan, Jane Burke and Ingrid Mason to discuss the future of published content.

Implications of ebooks and other online content for libraries? Continuation of process at libraries,which are becoming more digitised, The main difference is that our books are not coming to us bound. Libraries need to jump in with ebooks – its not going backwards. Its a replacement of reading behaviour, digital rather than print. Its the next natural way to read a book.

What is the impact on AV when that is the format most used by the younger generations?

What is the impact of this content coming through non-traditional channels? How does this impact our collection development processes? Is our publication medium going to become more television like and what is the impact on storage and management?

A lot of multimedia content is being produced, but no-one is trying to catalogue and manage this, to move beyond the streaming and/or immediate use. Something that need libraries really need to be thinking about.

‘The book is dead, long live the book.’ Is abstracting and indexing dead? Still a need as not everything is available in full text, so there is still value. There is a definite decline however, but its still fulfilling a niche market. If you are just trying to make money with that alone, its no longer enough. Still need the indexing work, because it supports good search.

As discovery layers are coming pre-populated with content such as abstracting and indexing, libraries are asking if they can stop subscribing to it separately. If they do however, then there will be no A and I to access at all.

What is the future of ebooks? Single purpose ebook readers are not dead – as Roy has been noted for saying in the past, the popularity of Kindles and other devices illustrates that. Real challenges for libraries providing ebook content, with DRM issues. Technology is not necessarily a long term issue, as it is constantly changing. Commitments will have to be made on a much shorter basis. Don’t get too caught up in technology restraining you as it will be changing.

Are libraries going to be more about delivering online audio-visual content and what will that mean for current library practices?

There is a role for libraries to help to upskill our users to help them produce content. ALIA will be having discussions with ABC Open. There is  definite potential for libraries partnership with media organisations to produce such content.  Same debates are happening in the media market – metadata and curating content. No parallel in the US that we now of.

What is the core role of public libraries in the world of ebooks? Aggregator, publisher, curator, collector?  Where is this puppy going? Trove could be the way of the future for public libraries. Digitisation of local content is only a niche, small community need. Still have to serve all the broader needs of our local communities, whatever their needs are.

Collaboration is very difficult. Easier to do it within the library world, but still has it challenges even there. Always looking for more Australian content. Potential to collaborate with publishers to get our concern online, the downside is that it is not freely available to all, only subscribers.  Should libraries be Bit Torrent sites. The time to lobby about more content is now – lots of agreements in process between publishers and ebook resellers.

If we can’t get content for our users, they will go and get the content elsewhere. Is it time then to consider whether we are relevant anymore anyway – if they can get it elsewhere, why do they need us?  Should we close our doors and move into other industries.

Agreement is being developed between the National Library of Australia, the National Archive and the National Sound and Vision Archive.  Well worth watching. Discussions will also be happening in the whole Government 2.0 movement.

One wish – simplified DRM and Copyright. Remember that even if the changes that are happening seem overwhelming, we do have power – move with it, adapt and make the most of it.  That libraries are the central point for information needs, to deposit their content, that they couldn’t exist with the products and services – a lot about PR but also about the choices that libraries make. That libraries can change more quickly delivering services our users want – not irrevelant but will be if we continue doing the old stuff after our users have moved on. That we could find tools to automatically generate high quality metadata a lot faster with a lot less effort. That we have more speed, but not to the point of wobbling – more unique material online with great descriptions – we can lead in this endeavour.