Customer service in libraries – what have we got right?

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Besides free content to lend or access, one of libraries’ best things (generalising of course) is our customer service.  I know we try hard to provide  this for any number of reasons, but I have been surprised lately by the responses we have had to good customer service of late.

Customer service

Bio-Med Library Public Services Blog – University of Minnesota

In both instances, I took the details of a person with an issue, followed it up and then got back to them with a solution. The first was a few days, the other a couple of weeks.  In both instances, the response was basically – wow, you guys provide great customer service.

This is a great thing to hear for a library whose job primarily is that, but it makes me wonder, in a world where so many companies are talking about providing good customer service, if something as simple as a follow-up phone call garners this sort of response, what type of customer service are people getting out there in the wider world?

So do we get that response because:

  • Ours users don’t expect as much for a service that they don’t have to pay for directly 
  • The customer service they are getting falls short of what they have experienced through their library
  • It is personalised – a personal call answering to a personal situation
  • A combination of all the above
  • Something else again

What is the something else again?  What have I missed?

I think part of it at least is that when we do respond in such a manner, we are showing that their concern(s) are important and are pursued and that in turn they are important enough to be informed of the outcome, in person, by a person. The personal touch is very important.

Much of what happens in the world in communication is automated – emails, SMS, even phone calls, can be all machine controlled.  This is not a bad things in itself, as it makes life easier in the main. However, there is something to be said for person to person communication, especially when issues arise.

And maybe that’s one reason why libraries will still be around for a while. Because in a library, you can still communicate face to face and if you have a concern, you can feel that it is heard and that it is being taken seriously.

Maybe other organisations can learn a lesson or two from libraries about what good customer service is.

Connecting the dots: people, libraries and technology

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The State Library of Victoria hosted this event, in conjunction with Public Libraries Network Victoria last Friday.  There was good representation from libraries across the state and I am happy to say they weren’t all tech people.

Anyway, here are my notes from the day.

 

NBN and libraries of the 21st century – Mary Todorov NBN Co.

Presenter thanked libraries for her education story – single mum completing masters.

NBN is now listed as an essential service. Not unlike electricity, which came about due to the creation of appliances.

NBN provides the infrastructure to provide equitable services to all.

Government entity like Australia Post, connecting all of Australia. Existing copper network cant meet the demand now, let alone into the future. Majority will be fibre, then fixed wireless and for remote areas will be satellite.

44 providers who are buying the service from NBN at set wholesale prices. As fibre is rolled out in towns and cities, the old copper network will be shut down.

LIBARIES already on the NBN – Kiama, Pyrenees, Yarra Plenty, Townsville. Also Brunswick digital hub at the neighbourhood house – using volunteers to teach – social inclusion. C31 Frankston TV coming with their roll-out. More details at www.nbnco.com.au.

 

Mill Park Digital Hub – Chris Mackenzie and Tania Barry

 Digital Hubs funding to promote the roll-out to local communities. So far 38 hubs in Stage 1,2,3, sites. Fifteen located in public libraries.

 Hub is a space for training. It fits very well with library’s role. $390,000most for training, but good amount for equipment. It gives libraries an opportunity to improve their profile and develop community partnerships.

Libraries already doing this sort of training, open long hours and have complimentary programs.

Researched their South Morang residents , to support their application. Major partner is U3A and City of Whittlesea. Training plan household, health, small business and education in two year period. Specialist furniture, equipment including video conferencing, tablets, and of course the connectivity.

Four streams, some of the content was dictated by the Dept. Strong KPIs, including promote the NBN, available outside of regular hours, 26 group sessions (minimum of 4 attendees for 1 hour) and 40 individual sessions (minimum of 1/ 2 hour each).

Have a coordinator and 7 staff who conduct the 4-6 hours of training required each day to meet KPIs. Program is on their website, on radio and delivered to the community. Have a range of program partnerships in the works.

Looking at becoming RTO, showcase evenings for local schools, live streaming lectures, technology in the round and more.

 Albert – 90 year old learning email. Lottie learned how to use her Windows 8 laptop.

 Lessons learned – changing classes to meet user demand, technological advances and no corporate plans for NBN.

 

 Places and spaces for online students – Cathy Stone and Rose Talo

 Open Universities Australia owned by 7 universities. The qualification is awarded by the universities. Most students are HECS applicable. Mostly mature age and in paid employment.

OAU Pilot in 4 libraries in Wyong and Shell Harbour, where they could access library resources, learn about services and network. Libraries ran sessions for students and OAU trained library staff and promoted to students, including using social media.

Student feedback was consistent in the themes of isolation, technology assistance and networking needed. 83% of students would recommend this course to their friends. Expanding to include Lithgow, Newcastle, Kiama, Paramatta and Auburn.

Libraries are offering regular drop in sessions, one-off information sessions,promotion of online sessions. 

www.open.edu.au/libraryconnect – need some Victorian partner libraries.

 

eSmart Libraries – Kate Barry

Changing behaviours to make people cyber smart, safe and responsible. eSmart is a road map to incorporate standardised practices into Australian libraries. Its free and open to sign ups later this year – it is not about filtering.

In 2012,5.4 million people were victims of cyber crime. 70% download illegally and 75% have illegal software. 38% of 14-15 year olds have friended people they have never met and 14% have sent photos to people they don’t know.

1500 schools are now part of eSmart program. Sponsored by Telstra. Developed in partnership with library associations. Will be offered to all 1500 libraries.

Framework – vision procedures, staff knowledge, user guidance and community connections. Register, then plan, implement, achieve status and sustain. Takes 1- 3 years to complete. Pilot running in 106 branches, including Hume and Yarra Plenty.

www.esmartlibraries.org.au – available from July 2013.

 

Digital access and community – Paula Bray – Powerhouse Museum

Top 5 for digital content – findable, meaningful, responsive, usable/shareable, available.

What are you going to provide and who for? Audiences want to share and tell stories. They want to curate content eg. Pinterest. Technology is changing and we need to change with it and needs to work for the type of engagement we want.

Visitor cycle – pre (Web), during (on devices), post (social).

Risks need to be taken. Think about other ways of doing things, think outside the box.

115,517 items and 134,385 photos online, but still more to come. First went live in 2006 and about to redevelop their online presence.

Flickr Commons – share publicly held images that can be tagged, mashed and reused. Over 2000 images, which have been geolocated. Layar app. Commons explorer. Led to partnership with ABC. Sepiatown geomapped their images and corrected their location data.

Zoomify.

Their online interactions have influenced their on site interactions.

License as much as they can under Creative Commons licenses.

Aim to build a map of Australia, rich in content using Historypin. Run a year long series of events, to be done in the next year or so.

 

Games, maker-spaces and open catalogues: three intersections of technology, communities, libraries and play – Phil Minchin

Your digital experience, should: understand your community, what is the experience, make content accessible/usable, technology is only a tool, be participatory and responsive.

Play is key to self directed learning. Its frivolity but is serious frivolity.

Books matter,but how they do is changing. We still need them, but their access, form, availability channels are changing. They are linked to online,not necessarily only sequential.

We still need to archive them, we need to provide the format for that audience and more.

What else matters? All forms of culture, communities of learning.

Games – no institutional home, a culture that drives technology, that needs community, that promotes systems literacy and theory of mind – and involves a lot of reading. All skills we need to foster.

The focus on choice, systems analysis, possibility and action. Induce subjectivity. Require and reward reading. Are extremely popular. Encouraged us to look at EVE Online and Minecraft. Even non- electronic games are powerful tools, great at community building.

Online gaming model – need to get our thought together on what we want, before publishers dictate it to us.

Upcoming- 3d printing, robotic mills, general robotics, touch and motion controls, voice, 3d and VR, eeg control and then ???

Maker-spaces are usually community owned and where people work on physical and software projects. Strong community spirit and great opportunity to collaborate. Empowers users, have great info literacy, strong male demographic, reuse e waste. Likely to produce localised content, likely to be worthy of archiving.

Are libraries for our towns or of our towns?

We shouldn’t be publishers, but work with local authors, writers groups and more.

What if we opened our catalogues? Users could add items the want to give away, heavily moderated. Emphasises local community sharing. LibraryThing does this. Maybe book requests become book wanted. Not just books, but cultural works, events or proposed events, crowd-funding, public meetings, purchase request voting?

 

 

 

Technolust: the fifth column of the information counter-revolution (VALA Events 2013)

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On Wednesday night, I attended the first VALA event of the year, where Hugh Rundle from Boroondara Libraries spoke on Technolust and libraries. It was a very interesting and thought provoking talk, which my notes do not do justice to, but they will at least give you an idea and hopefully get you thinking as well.

Technolust: the fifth column of the information counter-revolution

Talked about small projects driving Tasmania’s economic recovery in the last decade of last century – not the big projects that did it. It was based on a vision of natural produce, hard work and lack of pretension.

Tasmania’s failure was in an initial lack of self- belief, once they found it, the state was well on the road to recovery. Libraries are in the same boat now, some librarians are looking for the next big technology to save libraries.

When looking at any new project in libraries, we need to know why we are doing it, what we are trying to achieve and how we will measure success.

A library is a system for sharing ideas, based on the principles of preservation, openness, freedom and privacy Its about accessibility, access, freedom and protection of individual rights. The combination works together for libraries, in sharing ideas. That`s our unique value proposition, making us different from Amazon, etc.

Revolution is happening, with more people with access and the ability to share. Increases both readability and writability. The combination of the personal computer and web has opened everything up.

Revolutions always upset the status quo, with those in power wanting to keep it. So then comes the counter revolution. In our era it is coming in the form of severely restrictive copyright, reducing the ability to remain anonymous, filtering, e-books licencing, Internet use logs and other invasions of privacy. And it comes in the guise of friends eg. Amazon, Google and Apple.

We must be careful not to become the unwitting counter revolutionaries, and in turn forgetting our principles.

Introducing new technology is not about fashion or keeping up with the cool libraries. We do need to get the technology, but that which our community needs. Money spent on this technology means that the money is not available for other purposes. What is it that makes it useful to your community? What features should we be looking for – need to focus on the consequences as well.

We now have an ebook crisis, because the whole model is about licencing not sales. If the sub disappears, so does the content. Same thing happened with serials in academic libraries. The publishers/aggregators decide who will get access. DRM restricts access rights like portability and disabled access. Egs. removing ebooks, geographic blocking, automated filtering. Some of these involve websites which require extra logins for library users, but can we protect their privacy there?

Cloud based data is subject to the laws of the country of the server, so if your data is in the cloud in the US, it is subject to the Patriot Act. RFID – what data is on the tag that could be read by Near field communications apps?

Solutions?

LOCKSS – even if you stop a subscription, you have a copy of your paid for content.

Libraries on Wikipedia – SLQ running workshops on creating quality content.

Open access archives, including journals. eg First Monday by Uni of Illinois. Douglas County Libraries are self hosting e-books – unfortunately from small publishers only.

Library Box – anonymous wifi access for downloading.

RFID can be anonymously encode – id numbers only, not titles or user info.

Google Analytics alternative Piwik – you’re data is then protected and not used.

Community based platforms such as Vicnet and Museum of Victoria’s Collections Online.

Trove. API has now been released.

Need to consider these things in a more comprehensive way and act on it.

Internet development is an attack on the principles that libraries rest on. It’s not the technology we need to focus on, but the bigger issues of copyright reform, metadata and more.

We need to make things that retain our principles but still provide what our users want. We need to be proactive about protecting our values. Libraries will become irrelevant when we throw away our principles and instead of asking about consequences, we focus on features.

Act boldly with your next tech project – base it on the principles outlined above and your library will remain relevant.

Looking to the future – 2013 Horizon Report

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The Horizon Report 2013 Higher Education Edition has been out for a bit now and I admit that I await its predictions with keen interest.

Although aimed at the academic sector, I have still found it a valuable insight into what could be coming up for libraries, including public libraries.

This year’s is no different.

The short-term forecast (1 year or less) was for MOOCs – massively open online courses and Tablet Computing. We are definitely seeing huge growth in the latter in our libraries and are moving in that direction ourselves. MOOCs on the otherhand are still very new overall and we have yet to look at their impact on us, or how we could tap into something similar for our own education purposes, whether they be staff or our users.

The mid-term forecast (2-3 years) was for Games and gamification and learning analytics. Again the former is probably more applicable to public libraries than the latter, but it is helpful to know what it is on the horizon and to at least be aware of it. As with anything though, even if it doesn’t exactly fit your audience, there may be some aspect or variation that could be made which would exactly suit our audience, so it is worth the time to investigate.

The long-term forecast (4-5) years is 3D Printing and Wearable technology and these are definitely applicable to public libraries. I am quite excited about the potential of 3d printing for all and keen to have libraries help to introduce it to our users and give them access to this technology, in the same way that we have and still do give access to the internet. Wearable technology is happening in a way already, with no outfit complete without the smart phone being secreted somewhere, but with Google Glasses making a big splash, its well worth keeping an eye on.

Check out the Horizon report at http://www.nmc.org/publications/2013-horizon-report-higher-ed.

Would love to hear where you are your library are with these technologies. Which of these technologies are already on your library’s radar? How do you anticipate them being used and when?  

ALIA Online 2013 Conference – Day 3

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Charles Leadbeater (via Skype) – Systems of empathy
 
The whole relationship with technology is crucial, its reshaping our culture and our expectations.
 
Is technology for us or are we for it? How is it working for you, or are you working for it? Typewriter was a dumb tool that was beautiful but that we were in control of. Smart phones are also beautiful tools, but our relationship with them is more intense and tricky – it gathers information about us even as we use them to gather information. What happens to us when we lose the signal on our phones.
 
Systems – we rely on a plethora of systems to do what they do, so that we can go about our daily lives. Libraries are a form of system. People can use them without having to divulge a lot about yourself, and where can immerse yourself within a community, but still have a private experience.
 
Empathy – we require this to underpin all our social activities. 
 
These two core components make life manageable and enjoyable. These can then be charted on x and y axes and our experiences plotted within. Low empathy and system experiences are very chaotic eg. poor housing estates and bad workplaces are like this. High system and low empathy are very efficient but can be very aggressive – the danger becomes that the system becomes self-serving and people are secondary. eg Ryan Air. High empathy, low system engage more serendipity and can be unpredictable eg. Farmers’ markets. People go to not only buy products but to have a social experience. The interesting experiences are with high empathy and high system eg. the best cities in the world (his favourite is Barcelona).  The best schools are in this quadrant, as are hospitals and the best libraries will be. They are highly organised but also highly social. This is where the future will be made.
 
The best libraries are highly social and engaging.
 
Technology will increasingly disappear, into our lives, pockets etc and we will become much less aware of it. We will become used to it.Technologies will support relationships and lower the costs of empathy. They will create new forms of conviviality.
 
We could become empathy machines: where human minds and bodies become technological, somewhere in the next 10 years or so. Imagine learning through inhabiting the thing you are learning. 
 
Libraries that use high system along with high empathy will ensure their unique place in our communities.
 
Question: libraries are high system, but not so high in empathy – how can we get into high empathy – set an open and welcoming tone, let people use the space the way they want. People respect the order of calm that libraries are known for. We can’t lose that.
 
How do we bring systempathy to online libraries? Create community around content and encourage participation.
 
Libraries can’t be about just delivering content, because a system can do that without the library. Libraries need to give their communities more and that needs to come from the empathy side.
 
Warren Cheetham – Australian Libraries and the NBN: what, so what and what next?
 
www.nbn.gov.au – connecting all of Australia to highspeed internet.
 
Fibre optic for 93% of Australia. Speeds: ADSL is between 12Mbps download and 1Mbps upload and then ADSL 2, 24Mbps and 3Mbps. Average for Australia is 4. Fastest residential plan on NBN IS 100 Mbps and 40 Mbps. NBN is planning to upgrade links to the home to 1gig.
 
Townsville was one of the first NBN sites in Australia. Got the fastest plan, did’ t cost a lot. Paying an extra $10 per month for the same bundle with the NBN connection.
 
Difference for them was the speed that they downloaded music and movies.
 
Cost – is this the best and most cost efficient model?  Reliability- fibre optic can be affected by weather. 
 
Rest of the households will be, via wireless and satellite, although the speeds won’t be as good.
 
Process will take around 10 years. Plans for next 3 years on NBN site – check their site for an interactive map of the rollout.
 
Government has an agenda – they want to build services on to the platform.
 
Libraries don’ t have an agenda – do we have the attitude to develop one? Need to get the GLAM sector together to develop one.
 
Libraries need to ensure they are getting the position of NBN Hubs and all that entails.
 
Very hard to create an agenda when we don’t have a timeline.
 
When all communities have this access, will people still want to visit libraries?
 
What is the potential for developing new services with these faster speeds – what sorts of things can libraries offer that they haven’t been able to do before?
 
Speed is just a matter of transport – so it should be about the services.
 
Define visits to the library – not just physical, the online can be 24/7 through partnerships. Great potential for housebound services – social inclusion becomes more possible.
 
Rethink the equipment we use to access the connection – higher quality screens etc.
 
Mobile should be a focus before and after NBN.
 
Will this service encourage people to deliberately stay at home when everything can be delivered to them. 
 
Digital divide in the short term, between those that have and the have nots.
 
Lots of research going into the implications of broadband by many sectors. How can libraries get into this- do we need a centralised research resource?
 
www.broadbandlibraries.net 
 
Sharan Harvey – Future public library collections: working out how we’re going to get there
 
What is the right size for the physical collection in the library? Who is driving the collection development in our libraries – customers or publishers? 
 
Libraries future collections research report 2012 – survey over 2 years. 
 
44% of readers read between 3 and 12 books, stable from 2011. Finding out about books – libraries came in third at 46%, behind people, bookshops and ahead of online bookshops. Then 5th was online library material. 
 
For every book that was bought, 2 were borrowed because of cost mainly. There was also try before you buy and space saving. 
 
eBooks – 36% of readers download ebooks but 63% of library users are. Use was stable between between 201 and 2012. However those downloading are doing so in small numbers – but getting closer to the tipping point.
 
On average over two thirds are accessed via free sources – great opportunities for libraries.
Marketing to raise awareness will only work if we can provide the content, difficult with only 1/2 of the big 6 publishers making their collections available to libraries.
 
Preferred their reference to be online, but children’s to be in print.
 
Kathleen Smeaton – Failbook – are public libraries really engaging with users via social media?
 
Are you worth following?
 
Broadcast posts, information posts and engagement posts being utilised by libraries. 
 
Investigated 26 libraries, with presentation focused on Yarra Plenty and Townsville. 
 
Facebook pages- had a high use of information and engagement posts.
 
Twitter – very varied use, used very sporadically and not very engaging. Twitter is a tool for now. Townsville is searching for tweets on Townsville and using it as a reference tool.
 
Blogs – rate of hosting was low. There is a low engagement with these, with limited comments.
 
Visual tools – like Flickr and Pinterest. Use was archival, but no-one was using Groups capability. Collect photos from Flickr, with permission, on things that the library is interested in. Pinterest as a content curation tool is the most successful for engagement.
 
Best practice – moving into user spaces, personality, radical trust, commitment, environment.
 
Big challenge was getting staff to recognise the value of using these tools. Should it be a core skill or optional extra?
 
‘It’s the oldest service we offer, it just takes place in a new space.` Social media is just another service point.
 
Anna Troberg –  Are we just astigmatic or just plain mad?
 
Today wealth is information. Librarians work everyday to set information free.
 
Post impressionist painters were considered by some to be either astigmatic or mad, because the pictures were blurry.  These critics had vision (sight) but no Vision.
 
Times change and we do get used to what once was new. The post-impressionists gave us a new perspective, one that had not been considered before.
 
Pirate Party, like librarians, try to keep the communication channel open.
 
In the beginning was the word. Even moreso these days with Facebook, email, Twitter, SMS and more.
 
Progress happens because of annoying people who pushed to get something better. You don’t always immediately see the benefits.
 
Welcome the itch. We should embrace change.
 
Publishers were all doom and gloom and the only solution was to get rid of the pirates.  Pirates on the other hand were honest, but optimistic.
 
Lots of changes have happened without the death of that industry Eg. music. It shows that change can be survivable and can work.
 
Culture is being drowned by copyright law. We need copyright, but one that encourages the spread of culture. 
 
Should our heritage to the future only be today’s top sellers. Imagine if 50 shades was considered our achievement. 
 
Aswan Dam is covering some historic monuments which are now being forgotten – this is what copyright is doing – content is being hidden by copyright restrictions and in turn is being forgotten.
 
Librarians need to raise hell on these issues. We need to get the other side of the argument to the decision makers. Our weakness is being nice and the publishers and copyright agencies don’t deserve this. 
 
Information Literacy Online: a Pecha Kucha Program (multiple presenters)
 
Sally Cummings – Reaching out to external students online
 
3/4 of their students study either partially or fully online. Asynchronous products are vital in delivering information literacy to students. 
 
 
It needs to be right place, right time. They use online classrooms, online tutorials with interactive activities, libguides and their website.  Outside the traditional, they have used free online tools to create comics, webcasts and more and use social media to further spread the word.
 
Naomi Dessel – have created 2 online infotainment vides and 2 mixed media videos which demonstrate how to use Summon. Reworked and rebranded an existing tutorial called StudySmart which will be compulsory for all first year students in 2013.
 
Ghylene Palmer – they personalised web services campuses in both Australia and overseas.  They also created specific pages to specifically assist first year students in discovering and using library resources.
 
They have with permission, reworked and reused multimedia content from other sources. 
 
Tegan Darnell – getting information online is like drinking from a fire hydrant. Libraries aim to be a water cooler, where theright water is delivered at time of need. Gaming will be a growing part of teaching information literacy. Do we partner with existing providers or upskill and create our own?
 
Paul Brown – It’s the stuff around the stuff that’s important
 
Its our job to ensure that our users are sent on the right path and don’t end up at a dead end.
 
Our RA products need to be contextual to enable us to do that.
 
The problem is finding the content within the narrative and linking it to similar contexts across our collections. 
 
Book reviews are not enough – reference to other similar titles?
 
Reading mats enable RA librarians to explore and work with other staff to pool expertise.
 
Hierarchy of reading – check it out.
 
Readers go to a book for its subject, but they stay for everything else.
 

ALIA Online 2013 Conference – Day 2

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Liam Wyatt is a local Wikipedia guru sponsoring GLAM sector involvement.
 
Wikivoyage and Wikidata coming out later this year.
 
Sue Gardner – Wikimedia
 
Audience participation, most librarians are supportive and about 1/4 have edited.
 
Top 5 website, only non-profit and consider themselves to be part of GLAM sector.
 
Wikipedia far outranks all other news and information providers, in global visits. However, Wikipedia is reliant on these sources to build it. It is the aggregation of this information from all these sources. The chart clearly shows tht Wikipedia is the go to space and in turn we should be working with it. A moral obligation? 
 
Wikipedia is less popular in poorer countries and in heavily filtered countries. Is available in 285 languages and is a unique cultural product, written in that language for those reading that language.  The audience is earned, not bought via advertising. 
 
125 staff with one programmer in Australia. 99% of the work is done by 100,000 volunteers. (showed short video of editors and what they do). Its a global group and generally young, but diverse. Quintessential Wikipedian is a graduate student. 
 
There is some vandalism, but majority is to help others. Leads to a virtual circle of Participation. This has been verified by external studies.
 
We know you aren’t perfect, but we can work on that – Barbara Pfister.
 
What can librarians do? Edit Wikipedia. We are pedantic and so are Wikipedians. There is a public service aspect and skill is required,both of which librarians have. You don’t have to have deep subject knowledge, but need to know where to find the knowledge.
 
Encourage people to understand it better. Tell people not to reference it or to rely on it alone. We should not uncritically accept information we consume.
 
Speak up for the free and open internet. We have a moral obligation to do this. Need to stand against censorship.
 
Panel – the distributed collection of Queensland memory: networking, transforming and creating knowledge – Rory O’Connor (Yugambeh Museum), Melanie Piddocke (National Trust) Sarah Scragg (filmmaker), Carla Stephan and Chrissi Theodosiou (SLQ)
 
Scope – the entirety of the content across the state. Much of it is hidden and one of the project’s aims is to discover these hidden collections. Have sent surveys out to partners to try to discover what is out there and is not yet discoverable. Giving them a snapshot. The distributed collection is a rethink – beyond the walls of the history societies and museums.
 
Our role is to pass this on to the next generation and to activate it. Qld has a first language app. For youth, it needs to be seen in a play or told in stories, whilst on location. We have limited time to obtain content and oral histories from the elder generation before we lose them and all they know.
 
Contemporary collecting needs ro be a part of our collections, as well as older heritage content. 
 
Content is held by visitor`s centres, hotels and other public and private facilities, as well as the well known hosts.  
 
The project is not about centralising and enforcing standards, but about helping content holders to get their materials available.
 
We have an obligation to get this material online, be for it disappears.
 
Organisations can be protective of their content, which can be an impediment to getting content online. How can we help them to recognise the value and in turn get them to work together so the awareness of each others collections is raised.
 
Value however, in just having an awareness raised of what they hold – not just with each other, but in the community.
 
How will this project help to connect collections?  Making them discoverable.  There will benefits for not only communities, but also scholarship.
 
Barriers- politics: perspectives from both sides of conflict, how this is handled can be conflicting and sensitive.  Need to keep both sides of conflict and this may include ephemera, websites and more.
 
MIMO Musical instrument museum online could be a prototype. Aim would be extended support and training from SLQ, but then a portal to connect them in, even if it’s just a 6 catalogue. Heather and I should visit SLV about their local history focus.
 
Advocacy is so important so that more money is invested. Need to demonstrate value.
 
Video oral histories is an option and we need to be collecting them on an ongoing basis. 
 
Partnerships with schools?
Towards digital excellence – Maggie Patton, Scott Wajon, Kate Carr SLNSW
 
Drivers – demand, risk of collection loss, lack of funds, lack of infrastructure.
 
 
Success factors in business case – think big, preparation through internal workshops, attention to details, experienced business consultant, prepared presentations, listened to feedback, excellent track record, relationship management, whole of library support.
 
Once money was given, they established a programme office, established a governance board and procurement framework, appointed programme leader and project leads and setup communication channels.
 
Website established and named Digital Excellence. Secondary aim of professional development.
 
Project scope: 12 million images over 4 years, in 52 high priority collections. Concentrating on what is unique, significant and frequently requested out of their collection of 750,000,000 images. 
 
Focus on World War I content including manuscripts, pre 1890 images, ACP images, pre 1860s maps, stamp and coin collections, posters, emphemera, newspapers and oral histories.
 
Materials chosen on popularity, regional appeal, fragility, school relevance.
 
Progress – internal digitisation started, staff embedded, agreements signed an external digitising about to start.
 
Infrastrucuture upgrade is in process and will be finished in two years.
 
Doing it the Wikiway: using Wikipedia to capture the untold stories of Queensland  - Michelle Swales SLQ and Rachel Lethem (Gympie Libraries)
 
The people are in Wikipedia, so we should be there too.
 
SLQ contributed 50,000 images to Wikimedia Commons, focused on famous events, people and floods, ships and more. All the articles needed to have metadata. Then articles needed tobe written to go with the images.  Ran workshops on how to do this and then offered them to public libraries – Gympie being one of 9.
 
Project was appealing to the library because of its exposure of local content. They were able to cross link extensively and see their images used by other content.
 
Workshops run by Wikimedia Australia. Notes available online from SLV. 
 
Already seeing thousands of hits on pages created out of the workshops.
 
Roy Tennant, Jon Voss and Ingrid Mason- Practical linked data for libraries, archives and museums
 
Jon Voss from HistoryPin
 
The internet revolution began with libraries – it gave us the ability to connect. Check out evolutionoftheweb.com.
 
3 elements that make linked data possible – culture, tech and law
 
We have a culture of mashups with amazing creations being generated as a result.
 
Technology is learning from our interactions. Using RDF that links to other links. We are almost ready to talk to machines. 
 
invisibleaustralians.org
 
We have the tools to enable sharing, but we still can lock it down by copyright. Best put it out with Creative Commons licences which dictate how the content can be used.
 
Roy Tennant – OCLC
 
Showed chart of linked data bucket which is quite out of date. 
 
Librarians should like this, because it is structured and most of the work is behind the scenes. We don`t need to know how to code RDF to be able to use it. eg. BBC Nature Wildlife site.
 
OCLC has been working with publishers and W3C on schema.org for books, developing a vocabulary.
 
Libraries are already using linked data. 
 
US is looking at the successor to MARC and have a draft for BIBFRAME which is a linked data framework. Eric Miller calls it not cataloguing, but catalinking.
 
Ingrid Mason
She is working on a linked data project called Huni. It. aims to unlock and unite Australia`s datasets. 
 
Goal is to support researchers in finding linkages between data in many different silos.
Theyare rethinking resource discovery, moving from what is, to where is. To do this, we need to be able to understand our information seekers. It is a metadata mashup.
 
Jon Voss 
There are networks out there of people who are doing this and are happy to network.Europeana is a huge example of linked data with 20 million records. lodlam.net, openglam.org to helpand @lodlam on twitter.
 
Start small, but start. freeyourmetadataorg.
 
Xtra dimensions: exploring augmented library spaces and social media – Mylee Joseph and Kirralie Houghton
 
Talking about how people, place and technology combine to bring us something even more powerful.
 
This is a time to move outside our comfort zone and take the opportunity to time to dream, even if the tech is not there yet.
 
There is an important element of place in our libraries, which gain meaning when we bring it to them. There is a need for public spaces and libraries are great examples of this.
 
Also have the elements of globalisation as well as glocalisation. Glocalisation is important for sustainability, for creativity and for sustaining our communities. Be careful of non-Places, libraries will avoid becoming them by giving meaning to their spaces that their community relates to.
 
We get hit by a wide range of ideas, but can use our social media connections to find those that are getting traction.
 
We are still thinking of our libraries in three distinct spaces – the physical space, the online branch and social media.  
 
How do we use social media to deliver library service, in a space that we don’t own. 
 
The three spaces are not distinct, they overlap as some people will interact with us in different ways.
 
1. What gaps exist in Library Policies for an integrated physical/online/social media experience? 
 
Pinterest eg from British Library – had a page Made in the British Library and followed that with an event where the creators brought, displayed and sold their creations at the library.
 
Iowa City Public Library is hosting locally produced music. Do the same with print?
 
2. What skills do staff need to operate in an integrated environment?
Developed a transferrable skill set – assess, explore, engage, evaluate, transition/exit.
Engage is about ensuring that we are not talking to ourselves. Social media can be difficult to measure. 
 
How does your content look in mobile form? New one – #23 mobile things coming soon.
 
3. How do we integrate your library’s environments?
 
Lend ipads, embedding hash tags in carpet, qr and hashtags stencilled in walls, massive wall of interactive screens with your online feeds, smartboards integrated into teaching, physical versions of online displays, surface tables, apps, social opacs, rfid tags on library cards, big like button on the building.
 
One of the most important things for us to do is to build the pathways for staff to be able to create this content.
 
Think about maker space concepts and what you would like to include in your library, how you could use augmented reality?
 
http://peopleplacetechnology@wordpress.com.
 
Sarah Drummond – Not social media but engaging digitally
 
Need to get over social media and innovation strategies. 
 
Innovation is a new method, idea, product etc.  Its not about technology, its about people. Snook, her company does this in their service design.
 
Double diamond design process - 
 
Four key points in designing – prototyping, visualising and storytelling, co-design, people. It all comes down to dealing with a ton of information. 
 
Fuzzt front end problem solving – Liz Sanders – its about about now knowing what the end product/process will be.
 
The Matter – youth engagement process, which resulted in a business model and skills building and ultimately a business.
Art of prototyping is coming up with an idea and the keep working on it until we got the product.
 
Improving the learner journey – project for the Scottish Government
 
Wanted to stop school drop outs into nothing – a negative destination. They started by mapping people’s learning journeys and finding the points where if things had been different, there would have been a different outcome.
 
Start up street project – challenge of rethinking the main street of town if the retails closed down, what is the space for and why would transport, people go there?  Became a catalyst for a community shop where 12 local artists were selling their stuff and became a focus for community activity. Are also giving others the skills and the opportunity to do a trial opening of their own shop.
 
My police project – online feedback tool, where people use a forum to report their stories and the site ensured that the feedback got to the right people and that the feedback people got an answer.
 
Technology is a tool and not the final idea. It’s about people.
 
Librarians can be tough work, but its not just us. Need to be open and try new stuff.
 
We are called to be architects of the future not its victims. Buckminster Fuller
 

ALIA Online 2013 Conference – Day 1

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Ingrid Parent – IFLA – Our digital futures
 
Be different, do different appropriate theme for this time. Horizon report 2013 representative of the times. Institutions must consider the unique value they bring in this world that is full of information.
 
So much data available on a wide range of devices and they want to use it in the way they want. Autopsy REPORT in Chronicle of Higher Education.
 
We will chart a new course by holding true to our values and by embracing change and partnerships. Space is a big drawcard for libraries. Pew has shown that Internet access at the library is nearly as important as borrowing. Learning commons with flexibility in the spaces are popular.
 
Can`t wait and see because we will be left behind.
 
Think globally, act locally.
 
IFLA is working with WIPO on copyright exceptions – establishing a minimum standard.
Hope to see an international treaty in 2014-15.
 
eLending is causing difficulties due to restrictive publishing models. IFLA has just produced guidelines for negotiations, now available on the IFLA website.IFLA
 
Working with non-library people to develop environmental guidelines – covering all environments.
 
 
Have to develop etools but safeguard our legacies and reconfigure our spaces all to meet our users needs. We truly represent our users and must continue to do so the best of our abilities.
 
David Ferrarin – LEK Consulting – The digital transition
 
Traditional distribution channels under threat.
 
Need to understand how our users are interacting online, with you and with your competitors.
 
Research show that last 10 years – biggest impact in youngest demographic has been printed media, radio and tv with the shift to online. Reflected in the middle demographics and although older is more stable thought it is changing.
TV programmed watching has gone down dramatically for all demographics up to age 40, after which it has increased from 1995-2010. Question is will this change as the population changes.
 
Consumption by day – radio is highest in morning, tv in evening, papers in morning and internet during work day.
 
Smart phone use peaks in morning commute and lunch. Tablet peaks in the evening. This was not expected, a bit contrary to traditional media consumption.
 
Social networking use continues to grow dramatically across all ages, although as expected in younger ages is highest, but growth is greatest in older. Will this pattern hold as population ages?
 
People are much more comfortable interacting with organisations online through social networks now.
 
Four needs that people. have that is underpinning these developments.
- Real time, no longer have to wait to find out what is happening
- Interactivity, water cooler concept has gone online
- Personalisation, can be done to individual needs
- Available anywhere, anytime, consume what they want, when and where they want
 
Need to be aware of changing consumer behaviour, digital-led competition. Established models are unsustainable and need to change. New models are still developing, which makes it hard to know what to change to.
 
Mindsets required for organisations:
- Skate to where the puck is going to be eg. BBC iView (on demand platform)
- Expect the unexpected – look for new behaviours with new consumption (mobile cricket watching during day)
- Engage engage engage, if you don’t, others will (NY Times removal of pay wall)
- Embrace the crowd, embrace interaction with our brand as we cant control it (Trip Advisor), 
- UX is the differentiator, its about how easy and quickly things work, not just the content
- Transition with conviction, there are risks but have to be taken to ensure survival.
 
Margaret Allen SLWA – had a similar presentation from David and didn’t think libraries were doing so well with the mindsets. Several libraries in NSLA are doing research into their users. They include researchers, loungers and many users with valid uses fall in in between. We don’t understand our online users in the same way and we don’t know which ones we want to serve and attract.************** important
 
 
Libraries will need to blur the boundaries between promotion and service provision as we end up doing both through online channels. Do we have different channels for different user groups?
 
Need to find ways to provide real time interaction, how do we help with that.
 
There is more we can do.
 
Questions – getting staff involved in shift to digital?
New department to do it, or setting new vision with staff involvement.
 
How do we operate with such a diverse audience?
Be clear about your consumer segments,how they interact with you and how you want to serve them.
 
Design thinking
 
Design thinking can deal well with complex and ambiguous problems, but also deals with problem setting as well. It begins with immersing yourself in the situation first, discovering the context, the people and the effect on them.
 
Spend too much time asking surface questions, not enough time onbigger picture.
 
Mindsets
1. empathise, 2. define, 3. ideate, 4. prototype, 5. test
 
1. Empathise – all you need is a general curiousity to get to know your client, without preconceptions – assume a beginners mindset, leave your expertise out of it, ask why and open ended questions.
 
2. Define – analyse and synthesise what you have found. Think about motivations and patterns. Needs to meet needs of person but also your insights into how the felt about it.
 
Use this understanding to develop an actionable problem statement.
 
3. Ideate – come up with a range of solutions, quantity and variety are key – cost, simplicity and tech are not. 
 
Feedback – listen to your client. The process of collaboration can be more important than the finished product itself.
 
Zaana Howard – Designing better library experiences
 
We are already giving our users an experience…… What sort of experience will they have? They don’t go to specifically have an experience when they walk in the door. What was the smell, the sight, the interaction with staff, with tech and more. Good experiences are not by accident. 
 
Libraries are functional and practical but don’t necessarily make you feelgood. Birkenstocks vs Blahnicks vs Fluevogs.
 
4 principles:
People first – don’t make people feel stupid, jargon, signage
Nail the simple stuff – greetings, showing interest in our people, signage again
Iteration, not redesign – Grand Valley library website iterations occuring due to user needs
Design holistically – furniture, people, spaces, parking, website, content, signage, catalogue, YOU. Users interact with them all.
 
Where to begin?
 
Go on safari – go experience other services and think about your experience, all the elements critically. Record your experiences with images and notes.
 
Map it out – observe the way people move through your library and map it. Look at the touch points and look at how they can be improved.
 
Be child like. Question and once you have an answer then keep asking why until you have a deep understanding of the problem.
 
Every decision we make affects how people experience the library. Lets make decisions that create good experiences.
 
Signage – does it add value, focus on the do’s, walk through ith a user and assess existing signage or do it yourself.
 
John Birmingham and Christopher Cheng – authors
 
John Birmingham
Amazon can now sell secondhand ebooks, another step in jeopardising the future of secondhand bookstores. There is tactile experience in secondhand books, an entire life and death of a book is experienced in a secondhand bookshops.
 
Sometimes the walking of a path is the point, not the destination. 
 
He is in a position where a game produced on his worlds has been created and he has been commissioned to write a story based in that online world.
 
Chris Cheng
He originally worked in a zoo, whilst also writing for his own pleasure, and was asked to write a book on Night creatures. He ended up writing four. He got the knowledge by talking to people and by reading books. Most of his books have come from talking and book research.
 
The internet has changed how he works. Now he has databases, historical records online and books in whatever format. Doesnt care what format it is, as long as he ultimately sees his name on the front of the book.
 
Digital publishing is not as he would have expected them to be. So now he has consultancy built into his contracts. He is getting into digital publishing globally.
 
He can engage with readers. His local experiences translate to global sharing. He loves book trailers, but he was fascinated withthem, ssolearnt to create his own.(showed Spooky Sounds book trailer). Libraries are showing book trailers as well.
 
What`s coming up next? The potential is awesome. Whatever the format of books, we have to be sure that they are reading good stories. 
 
Answers: Need to think about format – don’t just shift the print/physical to online – think how you could do it better with the capabilities of the online.
 
Seen and heard – Kathryn Greenhill and Molly Tebo
 
Filming for the library
 
Devices – you can use a camera phone or a webcam
- Handycam is best for filming
- Do a trial run to ensure it meets your needs
 
Positioning – take the shot from above
- rule of thirds, slightly off centre
- prop up camera so no hand shaking 
 
Lighting – ensure you are front lit, soft and diffuse – light and cloudy or morning is good for outdoor, or 45 degree angled lights, using paper in front to fill shadows
 
Balance – don’t use laptop screen for colour testing
- white balance on the camera if you can
- clean your lens
 
Background – use a plain background
 
Sound – check it before you do entire sequence
- find quiet place with minimal background noise
- can use a USB microphone
- speak more slowly and enunciate clearly
- pause before and after for editing purposes
 
Look – at the camera, not the notes, camera person etc
 
Plan your shoot – script if you want, it could be then uploaded as a transcript – just don’t read from it
 
Camera – be sure you have enough battery and memory
 
Editing – iMovie or Windows Movie Maker to start with, tutorials are available online
 
Save – mpeg4 for YouTube, blog etc. Think about your audience, set privacy settings as appropriate.
 
We then answered a question asked at NLS6 and our answer was filmed, to be included in a short movie.
 
Tim Kastelle 
 
Studies innovation – executing new ideas to create value.
Libraries create value on a day to day basis.
 
Why is the retirement age 65? Due to Kaiser Wilhelm in 1880, he set the retirement age and promised benefits, but life expectancy back then was 58. Everyone has followed in decades later with the similar life expectancy.
 
We can now enjoy longer life expectancy because of a whole string of medical innovations. Biggest? Medical professionals washing hands. 
 
Big innovations can come from things that are really small. Innovations always change behaviour and because of this, there is resistance. 
 
Pickup from invention to takeup can be lengthy. Conversion can be slow, with spreading happening slowly until you hit the tipping point. With tech, the tipping point is quicker, now in the range of 7 to 10 years. eg. xerox machine invented 1936, sold and then commercialised in 1950. Both failed. Failed because it cost more and its predecessor the mimeograph wasn’t used much. No one wanted it. Re launched in 1959 and was a roaring success. Success because they marketed it as a replacement of a typist. They also began leasing machines. Xerox targetted high volume users. Canon nearly put them out of business by making smaller machines for the low volume users. The innovation was the business model that goes around the tech.
 
Digital tech is changing the environment forall info based organisations. So what is the value proposition for libraries now?
 
Information has value but has extra value when it is aggregated, filtered and connected. eg Politico.
 
Obscurity is a far greater threat to authors and creative artists than piracy. 
 
Tim Kasselles value is in doing exactly this.
 
2 value propositions
Support day to day intellectual activities of sponsoring institutions.
Create some kind of permananet documentary record.
 
timkastelle.org

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3D Printers – technolust, lifelong learning, community?

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I normally don’t weigh in with a blog post when there is a heavy topic in library blogging, but am going to on this one because of my own particular interest and experience of late.

If you haven’t already caught the discussion on libraries, their mission and 3D printers, I recommend you do so first.  In particular:

  • Hugh Rundle: Mission creep – a 3D printer will not save your library (http://hughrundle.net/2013/01/02/mission-creep-a-3d-printer-will-not-save-your-library/)
  • R. David Lankes: Beyond the bullet points: missing the point and 3D printing (http://quartz.syr.edu/blog/?p=1567)
  • Phil Bradley: 3D printing – is it for libraries? (http://philbradley.typepad.com/phil_bradleys_weblog/2013/01/3d-printing-is-it-for-libraries.html)

First off, I want to say I agree with a lot of what these guys are saying and I cheer them for having the conversation and making me think about where I am on this particular topic.

So, 3D Printers and libraries.  Where am I on this issue?  Firmly on the side of I want one!  But of course, for myself personally I will have to wait until the technology becomes mainstream enough that I can have one on my desk at home.  The whole idea of 3D printing just fascinates me.

Where does that leave my library.

Technolust? – I can be blinded by this as much as anyone. But my technolust is not going to get me the funds needed to buy a 3D printer for my library.  My management team does not have the same affliction as I do, so it will take good reasons and a well presented case to justify such an addition to our library.  And I would not present such a case to them, without knowing whether it is something our community wants or needs and that we can sustain over time. Grant money for such things is well and good, but you need to have the funds available to maintain new technology, once the grant monies disappear.  With the current financial situation, there are no excess funds to be spent on what some would consider to be trivialities – so something else would likely have to go to enable such an addition to be purchased. 

Lifelong learning?

My library’s mission statement:

Imagine:        Library services that encourage creativity and growth.
Explore:         A pathway to a worldwide range of knowledge and information
Understand:   High quality resources to inform and support life-long learning

The vision statement is: To inform and inspire our community. 

Funnily enough, nowhere in there does it say anything about books or any particular format at all.  We run seminars that are hugely popular and involve no hard containers whatsoever, just the spoken words of the presenter. Experience is, after all, just another form of information communication. Being a highly visual person, I find experience is a just teacher and invaluable for helping me to remember things. How much more valuable would it be for people to be able to use these new technologies, such as 3D printing, in a safe and open environment. They can learn, they can explore, they can discover.  So many libraries now have tech tool kits which enable library users to borrow (either in the library or to take home), to experience using such devices.  I wouldn’t suggest lending 3D printers at this stage, but couldn’t it be an expansion of such a kit?  Isn’t that what our users want?

Community?

This is one I had never thought of until one recent night.  I ended up going to an open night (with hubby of course) run by Connected Community Hackerspace group (http://www.hackmelbourne.org/), where they were demonstrating 3D printing. (check out the photos on Flickr – http://www.flickr.com/photos/tang02/sets/72157632510795414/). It was fascinating.  They had about half a dozen printers of various vintages and types, with three beavering away at creating things.  Nothing mind blowing, but the process was rather hypnotic and we caught ourselves several times just watching the printers at work.

Also had a chat with a few members of the group about the printers, (some had been built from scratch – most had been ‘hacked’ to a certain extent), how they were used, the advances in 3D printing and more. My epiphany moment however, came at the end when I was talking to the group’s president Andy.

We got talking libraries and this sort of tech and it seems that the State Library of Victoria had already had discussions with him. (Go SLV!).  He could see definite possibilities for libraries in this tech space, because of their locations, good reputation and accessibility to all.  He described a vision that I found intriguing and could see the potential for.

His vision was one where there were specific libraries, say four around Melbourne, that were set up as community Hacker/Maker spaces. They had the 3D printing, the laser cutters and all the other equipment that you read out in existing library and/or community hacker/maker spaces. They also had people there to run classes and assist the community with their projects in these spaces. He also saw 3D printers in most libraries as manufacturers move to a future, where replacement parts are printed on demand. So for example, if your oven dial was to break, instead of ordering a new part, you would be sent the plan, take it to a library, where they would use the 3D printer to print a new one for you. Quicker for the consumer, no need for stock control for the manufacturer.  And this was just one small example.

This idea intrigued me and got me thinking. It would take a lot of funding and staffing (neither of which is in ready supply at present) to make this ideal a reality. What could make it happen in the shorter term, which would meet the needs of all involved?

One of our libraries has space within our building for a family history group.  They have all their collections/resources/equipment housed there and members can access it anytime the library is open (which is 61 hours per week).  They also open to the public several sessions a week, asking only for a gold coin donation.  Could a similar model work for a maker/hackerspace?

There are maker/hacker groups out there, looking to expand, looking for space, looking for members and more.Could this type of arrangement work for the groups, for the libraries and for their communities?   Could we find space in a few of our libraries for these groups to set-up, on the proviso that they have publicly available time and give access to their equipment? I like to hope so, but I don’t know if it could and what sort of model we would need to make it work. And even if there is, I don’t know if my library is the one where it could/would happen.  But I aim to keep investigating. 

3D printers – they are about technolust, but they are also about lifelong learning and they are about community. That’s worth looking into.

What’s the point of learning……

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I love learning new things.  These are just some of the reasons:

  • I’m curious
  • I like knowing things
  • I like knowing answers to questions people ask
  • I like knowing something about things people are talking about
  • I’m a sticky beak (some people might say a know-it-all)
  • I’m a librarian – that’s what I do! :)

I learn from doing – I’m very task oriented.  I learn from reading – I am doing a lot of catching up at the moment, of reading of articles that I thought were important at the time I saw them, but didn’t have time to read at the time.  I also like reading fiction – from which I also learn a lot. I learn from watching TV, especially from dramas, comedies, mysteries and many more non-documentary shows. I learn from listening to the radio, from listening to others, from emails, blogs, Twitter, Facebook and so much more online……

But what is all the point of this learning……  Could it be learning just for the sake of it?

No, I discover I like learning, so that I can teach.

So that I can have the answer, or know where to find it when someone asks the question. To be able to help someone when they don’t know there’s an easier way to do something.

I have a young colleague that I do a monthly weekend shift with. She has told me on numerous occasions that she considers the day is truly useful if she comes away from the day having learnt at least one new thing from me.  I am amazed and delighted to admit that she has not had many disappointing shifts in that respect. We almost always find something new that I teach her – some not so important, some time saving, some very useful to her work, but something new nearly every time.

What we learn is most valuable, when we can teach it to someone else.  It can be discovering facts for your manager who needs it for future planning.  It can be finding a new way to complete a task more efficiently in the library.  It can be what the weather is doing on a stinking hot Melbourne day and when the cool change is coming through…….

Learning is important ALL LIFE LONG, for personal knowledge, but also for teaching – for sharing with as many others as would like to learn or who need to hear.

And that last part is a lesson to be learnt all in itself – how to teach to those who want or don’t want to be taught……..

Victorian Public Libraries Survey 2012

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For many years, our public library service has been part of a consortia that conducts an annual survey. We have been participating for many years, but this year the number of library services more than doubled, so the data we received, both for our library service as well as for all those involved, is even more interesting.

So what is the survey?

The survey aims to “track the resident population’s usage, perceptions and satisfaction with their Public Library services.” Data is gained from a survey of people (14+) living within the boundaries of the library services involved. This involves both users and non-users. This years survey had 3900 participants:

  • 52% visited a Public Library in the previous 12 months
  • 43% had visited a Public Library in the past, but not in the previous 12 months
  • 5% had never visited a Public Library

The survey results have been reported to the public library services involved and their governing bodies, so the data is available somewhere out in the ether. I just thought I would share some of the things that caught my attention.

 Our local community uses the Internet more than I imagined. The survey showed that 89% used it daily for a wide range of reasons, including:

  • 85% for email
  • 55% for Facebook
  • 20& for Internet TV
Add weekly to the mix and you get 97% for the Internet.  My corner of the physical world is more online than I realised.
 
SMS is also high use, reflecting the trends of Australians and their uptake of technology – 58% used it daily, taking it to 81% for at least weekly.
 
What was not surprising was the word association of public library being books, although the number is declining, with the figure down to 53% this year, from 57% in 2010.  All the other associations listed, including a particular branch name, borrowing, free, open, information, reading, Internet, study etc were around 10%or less.  Books are still our brand, but so are other things, there are just a wide range of them.  It will be interesting to see one day in the distant future, when printed books are not so prolific, what will our brand be then?  (and yes, I do believe there is a place for public libraries for a long way into the future)
 
It was very interesting as a the Web Master for our library to discover our users discover about our events from the library first, then the website. What was more interesting, was that it was the same for non-users.  Previously the latter group had said the Internet first.  Makes you wonder what they’re missing, if they think that they need to come to the library to see what’s going on, but don’t……
 
Unsurprisingly, females 30-54 are our biggest demographic, but then males 30-54 follow. We tend to think of women only as the biggest group, but the guys are coming as well, which I am pleased to read.
 
81% come by car, which is not surprising, considering our locality and the state of public transport….  
 
74% come to borrow books, a number which is changing – down 6% on last year. But we have had growth in the bringing someone under 14 years, up 3% to 29%. We have the highest proportion of young people in the state in our area, so its good to see that parents/guardians see the importance of libraries for our young people.
 
When it comes to non-use, the Internet wins as top reason with 27%, followed by Have at home/no need with 26%, too busy at 12% and buy books at 10%.  Only 7% say they don’t read much.  When asked about the sorts of services the library provides, only 19% know that we lend free DVDs – and considering they are our highest turnover items……  In fact, the only thing that show any great awareness, is that 45% know we provide access to the Internet – potentially because they or someone they know has had cause to come in and use it when their personal access has been unavailable for some reason. That happens more than you might think!
 
Only 25% knew we had free WiFi, 11% knew we had downloadable music and a grand total of 69% did not know we had any of these things.  Marketing is just so difficult……..
 
Respondents were queried whether they would use the library if they knew we had particularly facilities: they said yes to
  • Free Internet – 14%
  • Local and family history – 10%
  • DVDs – 10%
  • Story-times or holiday activities for children – 10%
  • and less than 10% for word processing, electronic information, audio-books, LOTE and others
Again the frustration of wanting to yell out – We Do! We Do! Just come in and we’ll show you!
 
Gratifyingly, regardless of use or non-use, 57% of the respondents said that it was extremely important for the local community to have a public library service in the area.  10 was top of the scale of importance, if you count all the figures down to just 7, the agreement rises to 92% – that is phenomenal support for a facility that not everyone uses, support that I am extremely grateful for.
 
The most important things to our users were range and quality of books for adults, staff courtesy and helpfulness, opening hours, lending services and the ease of locating a book/information.
 
The results I have shared here where those particular to my public library service, but are indicative of the results across all of them, with only minor differences in all areas except transport to the library.
 
User satisfaction with our library service as well as particular aspects of it were also high, but there are always lessons to be learned and so we now go away to do what we can with what has been discovered.
 
Is there anything here that surprises you about public library users/non-users?