Connecting Librarian

Today is Anzac Day, a public holiday in Australia to commemorate the men and women who fought and those who died for our country in armed conflicts around the world. Its a time of reflection, of thankfulness and of gratefulness and I truly am grateful for what those men and women gave - not only those that died, but all those whose lives were changed dramatically by being involved in these events. They have made our country a better place to live and I am one of the beneficiaries, with opportunities I could never have imagined otherwise.

Jerry Segraves, of http://jerrysfoto.com

So I felt it appropriate, to stop in the middle of all the busyness which is my life at present and reflect. Its funny, my husband and I were commenting the other day, that things have been a bit off lately - things weren’t disastrously bad, but they weren’t going right either, in pretty much everything except our family (thank goodness). We have recently celebrated our 15th anniversary and I am grateful for this strong, supportive and funny man who is my rock, my anchor, often my small still voice reminding me of what’s important and who is so supportive of all the things I have been doing and wanting to do, moreso in the last year with all the opportunities that have arisen. The rest of the “off” stuff we will work through as best we can.

Work is also getting exciting. We had 2 meetings this week, with the first we have now expanded our main library blog team to 5 people, with contributions to come from 2 of our senior managers. I’m really excited about this for a few reasons, one is that I don’t have to try and come up with something myself all the time, two is that we will have a range of voices and viewpoints, with more content coming on a regular basis and finally it is good to get some concrete support for what I think is becoming more important to my library.

The other meeting was about a prototype teen blog, which has been taken up enthusiastically by 3 of our youth services team, with news, reviews, plugins and lots of widgets etc. A couple of our young library officers have provided some great feedback and we will work with them to finalise the blog before we go live, using the blog to replace our static and little used or updated teen webpage.

I was also inspired by an interview of Helene Blowers (as I usually am by Helene) about some of what she is doing at Columbus Metropolitan Libraries. The thing that really stood out for me was having a focus for their virtual services in the coming year - they were going to be particularly aiming at power users, young people and the general public. It made me realise that it may no longer be enough for virtual services to be a focus of our Information Services, but that it is now big enough in itself to have its own strategy.

So that’s my ramble and my recent reflections. Things can change quickly in a few days. For the last few weeks I’ve felt tired, discouraged and sooo busy to the point that I wasn’t even interested in blogging or much else in professional development. I’m not so tired anymore (sleep-in today helped), I am more encouraged than I have been for a while and although I’m still sooo busy, a time of reflection and those elements of encouragement have brought me back here, just a little more fired up. We’ll see how long it lasts and where it will lead!

I am so excited.  Just as well, because I was very sad about not being in the thick of things at Computers in Libraries this year, after the awesome experience I had there last year.  Its great to be already reading all of the blogging reports coming out of this year’s conference. Thanks all!  Keep ‘em coming!

The reason I am so excited is that the mailman has just delivered my book!  Well its not just my book, I am just one of 19 contributors, but still excited anyway.  I’m a published author!  In a book, not only a journal!  Information Literacy meets Library 2.0 ‘addresses the impact of the adoption of these (Web 2.0) technologies on information literacy teaching’.

I wrote Chapter 5 - “Information Literacy, Web 2.0 and public libraries: an exploration”.  Most of the content came out of my study tour last year and coincidentally from what I learnt at last year’s Computers in Libraries conference.  For Australian readers, Judy O’Connell from Hey Jude authored Chapter 4 - “School Library 2.0: new skill, new knowledge, new futures”.  I am honoured to be in such great company in this book, with not only Judy, but 17 other great library experts.

I was surprised and delighted to also discover that it is a hardback edition.   I really like the cool cover (although this image does not do it justice) and the detailed information (including the list of contributors) on the back.  Thanks to the editors Peter Godwin and Jo Parker for inviting me to be involved.

Peter and Jo are following up the book with a blog - Information Literacy meets Library 2.0 where both the editors and the contributors will be able to continue to update the contents.  Also hope to do some related podcasts.  Come check it out!  I’ll just go back to exploring the crisp white pages of my book!

Early last week I was flown to Sydney to conduct the first day of a 2 day Masterclass - Revolutionising Library Management for the Ark Group. My topic was Web 2.0 in Libraries and my thanks go to our hosts and our committed, enthusiastic and knowledgeable group of participants for an informative day for me and hopefully for them too.  My slides, if you are interested, are on the presentations page of this blog and also on Slideshare.

The 2nd day, for which I opted to stay, was on Digitisation and was presented by Mal Booth from the Australian War Memorial. I was interested in this day for several reasons, one being digitisation work at my library (local history) and another being knowing the great work that the Australian War Memorial (AWM) has done - especially their virtual resources and services.  (check out his slides from the session at Slideshare)

As digitisation is not my area of expertise, I found most of what I learned was well explained by Mal’s slides - I encourage you to check them out if this topic is of interest to you.  However, I did take in the following points:

- The Australian War Memorial is constantly hearing from users that they want the content, not just the catalogue record and opening hours.   They are useless when the user is not in Canberra.

- It is extremely important to create a collection development policy for your digital collections.  For the same reasons that we have one for print, AV etc.

-  Mal’s recommended software for digitisation is Photoshop.  But if that’s cost prohibitive, then Photoshop Elements or the free open source software Gimp.

- Digitisation projects can use sponsors as a funding source - AWM does.

- When choosing a file format and standard for digitisation, three important things to consider are is it migratable? does it use an open source standard? and will it last?  May seem obvious, but not always the case.  File format and standards are continuing to develop.

Just some small points that grabbed my attention and that is saying something as Mal is an engaging speaker. He was able to make, what could be considered dry content, an interesting experience.

For those who haven’t heard - “To pay continuous partial attention is to pay partial attention — CONTINUOUSLY. It is motivated by a desire to be a LIVE node on the network. Another way of saying this is that we want to connect and be connected. We want to effectively scan for opportunity and optimize for the best opportunities, activities, and contacts, in any given moment. To be busy, to be connected, is to be alive, to be recognized, and to matter.” (from Linda Stone who coined the phrase)

I am definitely experiencing continuous partial attention, for which I hadn’t seen any problem, until recently.  In fact, I was quite enjoying the experiences!

I have always be a very efficient multi-tasker also, well able to do many things at the same time, being able to pick up and drop things at the drop of a hat, then pick them up again without losing any noticeable continuity. Not being a perfectionist helps with that, as long as all jobs are done adequately - I do not accept shoddy work. As long as the work is done and as efficiently as possible, I’m happy.

But I’m starting to notice some setbacks to this partial attention, especially when coupled with the information overload I also manage on a daily basis. Something has to give and it has been giving.

I can’t read a non-fiction book easily anymore.

Fiction is fine, that’s my escape from reality and I tend to only read things that engage my attention and that I truly enjoy, so I can get through one of those with no noticeable difficulty. Non-fiction however, which is more educational than purely enjoyable for me and which of course then takes more work, is a lot harder for me now.

I have some great books sitting on my bedside table, my favourite reading point, but not my only one.  Some are recently borrowed from my library and those I make a priority of because they have to go back.  I struggle with those, even with a time limit, with many having gone back to the library, mostly unstarted. Quite a few other books are personal copies and have been sitting there for up to a year, either unstarted or partially started and still awaiting their turn.

They are not boring books either, not by a mile.  But for some reason, I find my reading of non-fiction is changing to be more like snacking - small doses and very diverse content.  The majority of my non-fiction reading now is blog posts, journal articles, report summaries, conference papers etc.

I snack on this type of reading across my day - when I have a few moments to sit, when I am waiting for my kids at their regular activities, etc.  Maybe its the diversity of the reading, or the perceived urgency (won’t be current if I leave it too long), or because if I don’t take it in as soon as possible I’ll be missing out on something.  Or it could be the information overload and after reading so much professional stuff, I am full and can’t sit down to a full meal - those non-fiction books on my bedside table. I don’t know if its one of these or a combination of many, but I find myself wanting to know and caring more about it now.

I like knowing about things, it comes from being a born reference librarian, but I recognised a long time ago that there was no chance I could keep up with it all, so I have had to pick and choose.  I thought I had been doing pretty well, but maybe its time to have another look at the personal filters I have been using and adjust them a bit.

I want to read those books on my bedside table - they have excellent content, ideas and inspiration and come from authors I admire, but I believe its going to take a change of mindset and some pretty hefty willpower to make it happen in a more timely manner.

Am I the only one feeling or thinking like this?  Either way, feel free to share with me any strategies you think may help.

After two weeks of various technical difficulties, I was finally able to join in on a session of Uncontrolled Vocabulary, a “weekly live interactive roundtable discussion of all things library”. Hosted by Greg Schwartz, Library Systems Manager for the Louisville Free Public Library, it is held most Wednesday nights at 10pm, US Eastern time, which made it 2pm AEST.

Uncontrolled Vocabulary uses Talk Shoe to host the live discussion and to record the hour for dissemination through podcast. The discussion is on newsworthy library-related items that have arisen during the week and are often suggested by listeners, through the use of an unvocab tag in del.icio.us. Greg has an Uncontrolled Vocabulary blog and also a Facebook group which sends out reminders about the upcoming episode.

It is 32 episodes strong now and I have been listening in since the 1st episode. It is entertaining, informative and a fun way to keep in touch with library news, whilst also doing some professional development activity.

So this week, I finally got onto the call - Uncontrolled Vocabulary #32 - Cranky people make good audio. The few communications issues I had encountered in the previous 2 weeks were finally bypassed through the use of Skype. I had a great time being a part of the call, even if I didn’t contribute all that much and I am looking forward to joining in again where possible.

If you haven’t listened to the podcasts, I highly recommend them. Greg is a accomplished moderator, there is a great group of regular callers and some very interesting topics arise, with conversations sometimes taking unexpected turns or presenting points of view you may not have considered.

Thanks Greg, from grateful listener and now participator. It is a lot of fun and I appreciate what you do to make it happen (nearly) every week.

I have been so busy lately, surprisingly so, but in a good way.  After doing a 10 minute showcase at VALA, I have done a presentation on Web 2.0 for Innov8 - a vendor organised information seminar. I also have coming in the next few weeks “Beyond blogs and wikis” at the ALIES conference and a lecture to post-grad students at RMIT on what my library is doing with Web 2.0 tools.  On the off chance you are interested in any of these, click on the Presentations tab at the top of my blog and you will find them  embedded there (after they have been presented).

Not that this post is about self-publicising, because its not.  The feedback I had from  Innov8 was that attendees had already heard about a lot of things that I had presented on, but that my presentation helped them understand what they are, in an straightforward manner and in a context (libraries) that they could relate to.

It made me realise that when you are on the cutting edge, things that are old news to you are still very new to most others.  Which leads to the question - how long until everyone (or at the least the majority - in particular our users or potential users) understands this new technology and how can we speed up the process?

I guess I am doing my bit professionally by doing these presentations.  We are doing the same at my library by running Learning 2.0 for staff and offering public seminars on eBay, online image sharing, downloading music etc.  We are also utilising the technology - we have 2 blogs, a Flickr account, are using del.icio.us links, Google maps, web polls, offering RSS feeds and more.  We are getting interest in these initiatives, but take up is relatively slow in relation to home PC internet access, so is it because we are not offering the right things, or because people aren’t aware of or know how to best use these tools?  If its the latter, what can we do to inform them? (if its the former, we’ll do something about that too - our web polls will help us to figure out which it is, if not both)

I guess another question is why would our users want/need to understand these things?  I don’t really have a good answer to this one - just 2 thoughts. I think this is the way of the world now and more and more of our users and potential users will be expecting their local library to be doing it.  And as communities are spending more time online, this is an even more important service that libraries should be providing to best serve our users.

Am I expecting too much? Not everyone is  a techie of one degree or another, but although Web 2.0 is technology based, its more about collaboration and contribution, so I don’t think so.  Technology fear could be hampering, as we found out as a result of my library’s  Learning 2.0 program.  Some staff who had been reluctant of, or not interested in using Web 2.0 tools have taken to them and are using them in library services with great enthusiasm.  A little familiarity in this case breeds improved library service!

In the meantime, I would really appreciate your feedback on these questions.  Your responses might just help to solve some of these challenges for me and my library.  In the meantime, I’ll keep plugging away, in my professional development and in my library service.

Here’s the notes from the afternoon session of Michael Stephen’s visit to Melbourne. Over 70 librarian, mostly not all from public libraries were presented with an interesting and informative session, with plenty of inspiration to take back to their libraries.

World is changing, especially in the last few years.  Its getting smaller, collaboration is happening on a scale that would not have been possible before.  It has changed the way we comunicate.

Web 2.0 is open, decentralised and participatory. Commonalities are open, participatrory, tags, comments, RSS, APIs.

Library job descriptions are also changing as a result. Just look at recent job advertisements - these positions did not exist a few years ago, because the technologies didn’t exist.  This is one way our profession is responding to these changes.

Open Source software is growing fast - it levels the playing field a bit, but requires staff and other resources to use and manage.  eg. Open Office, Inkscape, Trillian and Pidgin.  Open Office duplicates the functions of Microsoft Office (offer to ours users as an alternative?).

Surveying best practices:

Blogs - how many libraries have blogs?  Worth thinking about adopting if you don’t already have one.  Its a software tool, a content management system which is organised and archived chronologically by date.  With a blog, its all automatic without having to go through bureaucracy.  Newest news is at the top of the page, where your users eyes are going to land first. All you need is software, server space (can be hosted) and some HTML, time to blog and something to say.  What to say? - what’s new, programs and materials, new resources, conference reports - some librarians put their conference notes on their library’s public blog.  Blogging can be used to promote your content, ie databases, its fast easy and cheap and you can promote conversation.  Lamson Library uses Scriblio to get their Web Opac out in a blog.

Best practices - look around at other library blog and check out what features of them that you like. Find your voice/mission - what is your goal, how do you want to say it, listen to your users responses. Focus on content - configure it then let it work for you, focus on interesting content, reach out by covering users interests. Design - make it seamless between your library website and blog, make sure its always usable, keep your software current.  Share authorship - spread out the blogging, agree on voice and mission.  Post often and be succinct - keep it simple, make it printable. Have a style guide and train your staff to blog - give them help sheets on tagging etc.  Make sure they have time to do it!  Incorporate the blog into your site as well as possible and link to the catalogue as often as you can - link it to your homepage. Be transparent - blog your projects and plans, listen and respond to your users comments.  Use the blog as a platform for videos, images, RSS feeds,news, customize widgets.

For Librarian Bloggers - cite your sources and links, post often but have something to say, invest time, post your passions, blog nice, learn about your blog application - spam filters are necessary, information feeds in, flickr images fed in, polls etc.

Blogs can create the voice of the library, administrators should be involved, enable comments, participate!

Podcasting - easy to create with some simple open source tools ie. Audacity (OSS), iTunes, Garageband. Podcasts are syndicated via RSS - search iTunes for libraries. Kankakee Public Library podcasts their author visits.  All you need is a computer, Audacity and a microphone.

Best practices - use free tools like Audacity, involve staff who are interested and capable, monitor time and use (be sure you are getting ROI), podcast news, speakers, stories and more, current awareness, offer a place for others to try it!  Give users a place to record their own podcast!  or some other form of studio (ie video etc).

RSS - take content from one place and have it available in another place. Some ILMS offer RSS feeds on new additions to the catalogue - ie. books, videos/DVDs, audio etc.  RSS feeds can be the most time consuming thing you can learn about - saves you having to visit different blogs, you can use an RSS aggregator to have the content delivered to you.  With RSS you can keep up to date and put your library content in other locations.  Hennepin hacked their catalogue to provide RSS feeds for user generated searches - click through and place holds.  RSS has taken the place of SDI. eg. RSS feed of animal books on RSPCA website.

Best practices - decide if you want to build a portal or provide RSS feeds - train staff and users, ask vendors for feeds, develop a policy of displaying RSS on your website. Have a what is this for RSS on your website and embed the Common Craft videos from YouTube.

Wikis - an easy web page.  Mostly WYSIWYG, but some need basic coding (related to HTML). SJCPL found that most people were using local content more, so when they revised and created their subject wikis, those are the heading they retained. Don’t even have to use the word wiki in its use.

Best practices - play with a wiki (ie. PBWiki), monitor changes to the wiki, use it in classes and instruction.  Policy manuals, group edits on a report are common library uses.  SJCPL had a no wiki, where they recorded when they said no to users.  Each month they were reviewed and analysed to see where policy changes might be of use.

Instant messaging - usually text, but can be voice or video. All IM systems have a presence awareness system. “Faster IM” Computer in Libraries 2006 Stephens, M. “It can be cost effective means for any library to have a virtual reference presence in virtual spaces where our users already live!”  FASTER - Flow, ask questions, software, training, ease of use, return on investment (is high).  Meebo allows you to access multiple IM accounts via an online interface, or insert a widget into your webpage and allow users to IM you without an IM address (library has to have one).  Meebo benefits - no viruses, multiple services at once, voicemail for the web.

Best practices - promote the service, add you IM to your publicity, use a consistent naming scheme for all clients, use away messages effectively, use all your resources to answer questions.

Make IM part of your policy - fold it in to the reference desk duties.   People are usually happy to wait when the library is busy.

Flickr - a way of putting a human face on the library (photos). Another example of a social network, enabling tags, comments and being fed into other sites via links, widgets etc. Can use a flickr set for a library tour - including behind the scenes.

Best practices - allow flickr to be accessed on your public computers, tag-note-comment, create a useful profile page for your library, tell stories, make the library human,capture events-buildings, speakers, be mindful of little people etc.  Use it to be out there - experiment with Flickr toys too!

The Big Picture - best practices for social software
Meet the mission - convey the mission.  Ground your use of social software in the mission and vision of your library.  Use it to further the library mission and to meet your long range plan. (Maraine Valley College podcast page)

Prototype - great for roadblock builders, use it for education and planning, it demonstrates a need. Create a sandbox and get staff to play with it.  Use Ning to create a social network. (do it at State level for our library sector?).

Comments - enable it, moderate if needed, participate and ask vendors to give us this functionality.

Invite participation - allow comments, offer RSS feeds, aks surveys to do something - surveys, polls etc.

Give physical services a virtual space - ie. give the book club a blog, do an audio tour of the library.

Create social spaces for real time access to the tools - ImaginOn - Studio I for animation, make stations available for podcasting, video creation, blogging.

Be human tell stories - we have great stories to tell in libraries.  ie. Storypalooza - Gail Borden Library  YouTube contest - Denver Public Library.

Replace or remove outdated methods - NetFlix, Book Swim (mail delivery of items).  Topeka and Shawnee County Library mails holds to users - have a budget line for this.

Admin buy-in and use is PRICELESS.  Josie Parker at AADL and Louise Berry at Darien both blog.  But Staff buy in makes it HAPPEN!  Getting staff buy in can be helped by a Learning 2.0 program.  Also LISTEN to your staff and get their buyin.
Extra info coming from questions:

Sample policies may be available through Web Junction or the Library Success Wiki.

Seed your social sight with entries or comments to set the tone.

Michael says the future of our catalogues will incorporate both formal library subject headings as well as users tags.

Need to seriously consider how we want our presence to be available on the converged device ie. mobile phone.  iPhone is allowing normal web page browsing, next generation of phones should be the same.

Cross promotion between neighbouring facilities - Dutch example of library having recipe of the month and food market across the road displaying the ingredients for that recipe.

I was very happy to be able to attend a day of presentations by Michael Stephens of Tame the Web today. I met Michael for breakfast one morning towards the end of my study tour last year, so it was wonderful to renew our acquaintance. Although the time was all too short, it was great to catch up.

Anyway, here’s the notes I took - Michael will post the slides to his blog - Tame the Web.

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Suffering is optional in this session.

Jesse Hauk Shera quote - “that society will determine what the library of the future will be.”

World has shifted in the last few years, beginning with the dot.com bust.  Web rebooted itself, more interactive and social.

Recommended “Cluetrain Manifesto” which is available online for free.

Continous computing - Roush “Social machines” - Web as platform, wifi is ubiquitous, devices are converging and connecting.i

Time Magazine - “You control the information age” - not libraries.

Recommended “Everthing is miscellaneous”.

Many descriptions of Web 2.0 - 2 Michael focusses on - harvesting collective intelligence and rich user experiences.

Web 2.0? - Live Web or as Michael says “Find others like you”.  Friending etc.  No 1 social site that Michael uses is Flickr - he is an image based person, so he loves it.  Can track his travels from his Flickr account.  Can also find him at Last FM - tracks what he is listening to on his Mac.  Michael has also has a Facebook profile.

Can make anything you want with image generators.

This is where we live - people are spending a lot of their social lives online - not just for the internet addict.  Lots of these sites, more and more being created every day.
All these sites are open, participatory and are about access.

Shared the Library 2.0 definition by Casey & Savistinuk - most important “physical and virtual services” and “consistently evaluating”.

Check out the Perceptions of Libraries and Information Sources and Sharing, privacy and trust in the networked world reports from OCLC.
96% of people had walked into a public library at least onece, 51% used IM and 30% had never heard of databases.  Users want seamless service and self-service options - think Google. They want seamless - not silos. Our websites are little versions of the library - they shouldn’t be.  “Books” are the library brand.  Only 1% surveyed used the library as their search starting point.   Why not visiting the library website - didn’t know it existed, other sites have better info, can’t find the site.Brian Mathews - social network will be ubiquitous - will expect it everywhere they go online - be able to tag, leave comments or reviews, wherever they go.

Pew Internet found that 36% of adults used Wikipedia. 8% were on it on any one day.  Make sure your library is on Wikipedia, including in the geographic area entries (ie. Council, suburbs, town etc). Add content, links - give it more value.

ACRL - put out a report (check slides) - need to do 3 things:
Evolve - reference signs have gone - welcome, ask here (Allen County), round tables for collaboration, transparent reference desk, with comfy chairs and flat screens and also IM service (NC library state uni), (MSN most popular in Australia). Dublin Library used PageFlakes to create a portal with feeds to the information you give it.  Georgia Tech Library did a welcome celebration free pizza, speed dating, music, poker, games, DDR, drama and more. (again Brian Mathews)  Didn’t talk about library resources, want them to find the library on their own.  YPRL using tablets for reference.  LC launched The Commons - a project with Flickr - hosting photos and inviting comments and tags.

Let go of control - (used the warning sign generator). If we don’t, we could lose both users and staff.  What stories are these libraries telling?   Showed signs banning phones - we should be banning the more concerning bad behaviour, not the technology.  Things we do can now go around the world - with a phone and a quick picture, then to Flickr and a blog and its publicised wider than your local library. PLCMC - Rules for the Loft - Respect yourself, respect others, respect the space.  Casey and Stephens - understand the people who are breaking the rules (Transparency column).  Walk through the library with users eyes - a teen even.

Be visible - Wyoming mud flap girl - caused controversy but was aimed at getting truckers in to borrow their audio books. Laptop Librarian - offers assistance in the dining hall. Librarian visits Panera cafe and offers library service, signs up members etc, answers questions.

“Cluetrain Manifesto” published in 1999, but foretold the advent of social networking. We can rally together online, make changes together online, share and discuss content online.  Cluetrain says Markets are conversations, Hyperlinks subvert hierarchy - and can go around the chain of command, get information out to people - ie. hacks to DRM.  Libraries can now communicate directly with teir users. Web is a little bit broken - hyperlinked organisation can be the same thing. Learn who to go around to get things done.

Organisational Chart - the hyperlinked library is more team based (although still need leadership), but it is focussed around the user, not a pyramid.

Technology is just a tool it is not going to save your library.  We need to understand technolust and should not be putting resources into things are users don’t want or will not use.

Transparency: technology storm - ie. locked down library website, technology plans without staff buy-in, siege mentality due to concerns about privacy, security etc - NO LONGER FLIES!

People want to talk to each other - open and honest conversations, open and honest decisions, speaking in a human voice.  Conversations among human beings sound human- we recognise PR speak. Make the library as flat as possible - Darien Library circ staff are blogging and buying for the collection - they know what the users are borrowing and requesting - even sending them to the Book Expo.  Going to the field - visit the front lines, examine different staffing models, develop big picture understanding (management). SJCPL has 30 bloggers contributing content to their blog, AADL website is blog based, State Librarian of Kansas is blogging her travels around her state.  Outside eg. Chief of Police in Nebraska is blogging - talking about crime, but in a human way and responding to comments, having a conversation.

Most important - Say Yes!

The Library tell stories:
Look for stories about the library and also give your users the chance to tell their stories. Gwinnett Library “Rock the Shelves 2005″ on Flickr. National Library photos on Flickr. Storypalooza - make a video about the library and reading, put the video on the library website. (Gail Borden Library).
“Participatory Culutre” - Jenkin quote “consumers are transformed into participants”. Ohio Uni library tour podcasts, done by librarian and another by a student. Hennenpin County Book Space.

The Library is user driven:
Get out of the users way - don’t create problems.   Karen Schneider - The user is not broken. Our systems are a little bit broken when it comes to engaging the user. They want the information in the easiest way possible.  User driven service is user-centred, can involve the users, ask them what they want (link on website - prizes offered.  Listen to your users and to your front-line staff - they know the story of the library.  5 Factors to Consider - does it place a barrier between the user and the service, is it born from complaints from librarians or users, does it add more rules, does it make more work for the user or the librarian, does it involve damage control begin you even begin? eg. SJCPL Subject wiki - public can’t edit but can sugest. Biz Wiki - Ohio U.

Engage your users: Facebook search box - UIUC and Hennepin. Comments on the catalogue (Hennepin) and also Book Space.

Let them drive, let them participate, let them create.  Amazon now has user generated video reviews. Competitions on your social networking space.  Pew Internet study showed that 57% of US teens that created content online. Rest don’t have the technology at home to be able to do this. Might be well serving our users to come and create content to put online.  ie. podcasting station, place to blog etc.  AADL Tag Cloud shows the most popular searches on their catalogue. Hennepin County - images of reading Harry Potter.  Privacy concerns allayed by agreeing to terms of use and having it as opt-in.

Library uses trends as opportunities: social network federation - networks will be converging, be able to talk between networks - may come from one of the social networks or from a third party. Choosing among trends: good signs are that everyone is doing it, its being asked for, most importantly its fun!
Trendspotting - hand out current magazines and ask staff to look for trends that we may be able to tap into.  Our jobs are changing - both in content and in title.  Trend: citizen journalism - mobile phones and blogs can spread news which in turn can change everything.  Challenge of how these tools are challenging privacy, reputation and more. There are legal implications which are still being explored.  We can be educators in how to deal with our online presence - if its out there.  Google your library or chedck Technorati to find conversations about your library that you may not know is happening. Open source software is a trend, but its free as in kittens,not free as in beer - need resources to adapt it and keep it going.  Emerging Tech Group - group of staff who regularly meet to discuss new tech and how it may be used in the library (use a blog for the group).  Check out the books he recommends on the slides.  Are we failing to innovate because of fear. (Kathy Sierra)

The Library has presence: library is out in spaces where we might not expect it to be. Buckland quote “There is much greater opportunity to bring service to potential users wherever they may be”.  YouTube video puts the library out where people may see it.  Use profiles on social networking sites to give more background - make it a miniature website which then links back to your library website.  Google SMS service - text a message to Google.  Libraries using twitter to do current awareness on book titles, events etc, then has RSS feed which you can add to your website.

Library learns, plays and innovates.  Learning should be part of staff development, throughout the staff structure. Everyone should be experimenting with new technology. Well trained staff are a great marketing tool for your users.  Get sandboxes for staff, both virtual spaces and physical - where you bring the gadgets in for staff to play with. Best thing to do for staff is getting them set up with an RSS reader.

Discover and experience the new tools: Learning 2.0 program - can be scaled and adapted for users. (offer it for users?). Check out Hey Jude’s blog on learning 2.0 and schools.  Second Life - shopping, events and a library presence - what does it mean for libraries?  We are still finding out.  Ning - do it yourself social networking site - users get blogs, forums etc. Golden rule of innovation - say YES - encourage people to play.

Encourage the heart - we get into libraries because we care.

The Library knows me - personalisation is the big trend coming - other sites have been doing it for years and users will come to expect it from libraries.
The Library is human - use Flickr to show this.  “Bring your heart with you to work”. (David Warlick)
Throw out the culture of perfect - trial and error is OK, it might not work but that’s OK too, there are still thing learned.
Open Libraries - control fades, communication is up and down.
Create a culture of trust - trust your users, trust each other.

Everything we have talked about today is about a cultural shift, not just shiny new toys.  To move forward, ground them in the mission of your library and your long term plans.  Be selective, choose the tools that work best for your library and your user, use evidence to decide which ones.  Be sure to balance innovation with ROI.  The next big step is how we evaluate these Web 2.0 tools in our libraries.

Five things you can do now:
Be a trendspotter - Form an Emerging Tech Group - Try Learning 2.0 - Create a What’s New blog - Explore presence (ways in which you can put your library out in social networks).

IMPORTANT:
Learn to learn.
Adapt to change.
Scan the horizon.

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I’ve been thinking about this for quite a couple of months, probably since I started getting queries from other librarians about virtual services after doing my study tour. Its been further churning away in the back of my mind since not long before the VALA conference, as besides the showcase session I did there, I have another 3 presentations coming up on Libraries and Web 2.0 - one of them a day long workshop!

So how did I come to get these ‘gigs’ - what makes me the expert?

In my case its a combination of things. First off, I know a bit about Web 2.0 and libraries. After all, I have been reading about, immersing myself in it and blogging about it for over 2 years. Which is more than most people in libraries. So my expert status comes from having a degree more knowledge than my audience.

But there are many librarians who know more than me on this subject, so what else is there? Another important consideration is geography. Two of the upcoming presentations are in Melbourne, the city I live in. Always easier to get a local - cheaper too.

However, the workshop I am doing is in Sydney - so that limits geography a little. I say a little, because there are some great Library 2.0 experts in the US - I read their blogs regularly - but again there are limits to what people and organisations will spend, especially if expertise can be found more locally. (and Sydney is only an hour’s flight away).

So, I know a little more than my potential audience, I have geography on my side - the more local the better. Then there is another issue altogether. Availability. The Sydney thing again - I was not the first person asked. From what I can gather, I was at least the fifth person asked (if not further down the list than that). So even considering all that’s come before, you have to be willing and available to be that expert.

Now that’s a personal decision. I don’t know why the others asked before me didn’t take up the invitation - could be many reasons: time, priorities, not interested, etc, etc - it doesn’t matter really. The opportunity came to me and I decided to take it - which makes me the expert in this particular situation, regardless of how far down the list I was.

And how did my name come up to be asked (even down the list) - somebody was kind enough to recommend me. I don’t know who, but I thank them for this opportunity.

Its been an interesting journey already this year for me, as I have never considered myself to be a public speaker - in fact the only other presentation I did before all this was at a conference in 1999 and I was so nervous - got through it by will alone I’m sure. But I have done 2 presentations since my study tour, (and 1 before) with 3 still to go and I am getting more confident each time. Maybe its because I am older, know my stuff a bit better, know myself a lot better and have a real passion for the subject. Maybe I’m just a late bloomer.

Whatever it is, I think it finds its roots in something that Kathryn at Librarians Matter blogged on not long ago in “My raucous week of putting my meat in the game” - its about putting yourself out there. I have been blogging about these things for going on 3 years, have been initiating them in my library and have been encouraging others to look at them for their libraries. I haven’t been worried about putting my name to any of this, but neither have I been seeking anything, except the chance to share my experience.

So what makes an expert? Someone who has learnt more than most about a subject dear to them (its easier when you have a passion for it), in a good location, who’s available, recommended and putting themselves out there.

But an expert is not what I planned to be - all I planned to be was a librarian loving what she is doing - which happens to be Web 2.0 and Libraries. If people want to hear what I have to say - then I am happy to go and share that with them - not for my benefit, but for theirs. I have learnt a lot from other people’s experiences, so its only fair that others may be able to learn from mine.

Next Space (OCLC) magazine includes a social networking article featuring Stuart Weibel.

Where is the Library as a brand?
Perceptions of libraries and information resources - OCLC report (available online)
3300 respondents to questions on library use, awareness and use of library electronic resources, internet search engine the library and the librarian, free vs for-fee information, the brand itself.
Libraries are trusted sources of information, search engines are trusted about the same, people care about quality and quantity of info they find, but speed is less important (not believable). However, convenience is very important.
Do not view paid infomration as more accurate than free info.
The overwhelming brand image of libraries is BOOKS!

Library Brand Equity - we need a strong visible brand on the web.  Libraries currently are a black and white presence in a colorful, flashy web world.
How do we build the brand?  Build on the trust of our patrons. Build on our business model - making info look free to our end-users.  Build on the scale that libraries represent - presence in every community, global scope and reach.  Improve awareness of library resources.  Make libraires a part of the new electronic environments that dominate social, educational and work environments.  We need to be there!

Social netowrking software!  Its not new, just the technical manifestation is. Deliver library services into the emerging social networks. Motivate people to participate: tagging, book reviews, emergent relationships that are evident from data about what people borrow, like and dislike, link to the people as well.  Need to build our own systems into the social structures that are so quickly developing.

Numbers of content creators and contributors are changing - increasing.  More people are wanting to get their content out on the web.  Their are great innovative approaches to attract that content to the library community.

Social Networking is not just for games: Facebook, MySpace, Second Life and Twitter.  All are flawed as service delivery models - business models are closed or obscure, features are rudimentary or overbearing. But they foretell a digital future in both their virtues and faults. Stuart Weibel has both Twitter and Facebook accounts and will be your friend.  They teach us about what people are doing out there - think of it as a professional investment.  They are all goofy because they are all new.  They will develop and some of that development will be interesting.

Libraries must compare favourably with experiences that our patrons expect: discovery and recommender services, web 2.0 social network capabilities, experiences of comparable commerical services, last-mile delivery capability, bookstore social experiences.  We are offering an experience as well as a service.  Save the user time.

Can Libraries compete in this space?  Should they?
Social software movement is fueled by (dollar denominated) entrepreneurial fervor.  Rate of innovation (and failure) is rapid. Distinguish between trends and the trendy and don’t get wrapped on the latter, especially when they fail.

Future of library catalogues?
Evolving towards network level. Collections linked to people, organisations, global location, concepts, context, metadata and social networking benefits.  Fit into the workflow and social lives of patrons. Help create a scaffolding for past knowledge and future productivity.

Web or Scaffolding?  We want more conherence and context, durable environments that help us preserve and fix resources in the context of culture, librarianship embedded in the emerging technologies of a social web.

Our catalogues need to be wholistic, treating not only works, but also people, concepts, works and objects (FRBR).  In addition we need book reviews, lists, services, commentary, other?  Book reviews are part of social bibliography, user created content.  All these things should be First Class Objects which have to ahve a persistent identity on the web, accessible by anyone or any applicaation, stand alone (attribution, clear IP rights), curated (not left alone). Allow the user to enter and tranverse the catalogue from any point.

WorldCat Identities - Beta product from OCLC - Another piece of the puzzle?
Tag cloud shows the top 100 identities.  Uses bibliographic data and mining it from other sources at OCLC.

Complicated puzzle - where ya gonna turn?
People, information, resources, places, terminologies, user generated content, FRBR (explain it to your patrons).  We need to better mine and utilise the data that we have.  Hook everything together with the right sort of identifiers.  A coherent identifier infrastructure is essential. Broad dissemination of identifiers serves the library collaborative and is the single most compelling means of making library assets persistent and visible on the web.

Persistence: not technological but rather a function of the commitment of organisations.  Libraries and other cultural memory organisations do this well.  Harder to do in the digital era, but the community is up to the task.
Universal access and global scoping: open to all, public identifiers in a public Web. Should work everywhere. WorldCat is the first globally-scoped identifier architecture for library assets in which the global surrogate is mapped to locality.  But we’re not quite done yet.
SEO and canonical identifiers - visibility of assets in the global library is diluted by the multiplicity of identifiers, agreement is needed on a canonical identifier.  Lack of it is a dilution of our brand and a lack of visibility on the web.
Branding is an important component of URIs - every URI is a micro-billboard branding library content in a crowded and largely commercial Web landscape. URIs need to be designed for people as well as machines, should be speakable, should be as short can be as managed, should have a predictable pattern that makes them hackable and truncatable.

FRBR is an important ocintrubtion to resource organisation on the web, but it is a challenge to explain to users.

World Cat - Mid 2006. Globally unique, freely available, citable and resolvable, independent of location, but not quite canonical.  Falls short because of duplicates, either mistaken or functional, not always resolvable to content and only sort of canonical.

NEWS!!!   Pilot project by OCLC - GLIMIR - Global Library Manifestation Identifier which is global in scope, canonical, business neutral, provides the URL equity necessary to support the library brand, fits comfortably with the FRBR model.  If its going to work, it can’t be an OCLC product, but it will be managed by them. It will require participation, buy in and support, all of which will be very tricky to achieve.  Can a global community agree and adopt this when there are already so many identifiers - eg. ISBN.  OCLC is launching this pilot to identify functional requirements and practicalities solicited review from technical specialists,moving forward will require a careful balance of use cases, business issue and more.

Identifiers are key to fulfilling the mission of libraries in a digital future, to compete ont he open web for recognition of our brand, to integrate our traditional bibliographic values with social networking content, to provides services and access to the digital tribe - our future constituency.

weibel-lines.typepad.com.
twitter - stuartweibel
flickr - weibel-lines